--- title: "Rael: search popularity worldwide" description: "Rael makes organic period care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/rael" publisher: "Brandwave" --- # Rael: search popularity worldwide Rael makes organic period care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rael - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among period care brands**: 4.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Period care brands | 7 | 4.1% | 18.2K | | Pimple patch brands | 5 | 0.95% | 2.9K | - [Period care brands](/demand/global-en/categories/period-care-brands) - [Pimple patch brands](/demand/global-en/categories/pimple-patch-brands) ## Top period care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rael appeared in all five answers. Rael is the most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rael | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Always | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Cora | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | L. | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Saalt | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Knix | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Stayfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Modibodi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Libra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period care brands - Asked ChatGPT "Which period care brand should I buy?": 1. Rael, 2. Always, 3. Cora, 4. Saalt - Asked ChatGPT "What are the best period care brands?": 1. Rael, 2. Cora, 3. Saalt, 4. L., 5. Knix - Asked ChatGPT "What's the best period care brand for monthly protection?": 1. Always, 2. Rael, 3. L., 4. Knix - Searched Google, AI Overview "tampon brands": 1. Cora, 2. Rael - Searched Google, AI Overview "pad brands": 1. Always, 2. Rael, 3. L., 4. Cora Not named in any answer: Stayfree, Modibodi, Thinx and Libra. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Rael changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rael worldwide fell from 25.2K to 21.1K. - Across the 12 months ending September 2026, Rael’s share of searches among period care brands worldwide decreased from 5.6% to 4.1%. - Across the 12 months ending September 2026, Rael’s share of searches among period care brands worldwide peaked at 5.6% in October 2025 and was lowest at 2.7% in May 2026. - Across the 12 months ending September 2026, Rael fell from 6th to 7th among period care brands worldwide. - Across the 12 months ending September 2026, Rael’s share of searches among pimple patch brands worldwide held steady, from 1.1% to 0.95%. ## How did search popularity change for period care brands worldwide in September 2026? - In September 2026, Cora overtook Thinx to rank 5th among period care brands worldwide, with 6.2% of the searches. - In September 2026, Stayfree gained share of searches among period care brands worldwide, from 17.5% to 20.6%. - In September 2026, Rael gained share of searches among period care brands worldwide, from 2.9% to 4.1%. - In September 2026, Knix lost share of searches among period care brands worldwide, from 41.8% to 39.1%. - In September 2026, Thinx lost share of searches among period care brands worldwide, from 7.9% to 5.7%. - In September 2026, Saalt lost share of searches among period care brands worldwide, from 7.7% to 7.2%. ## How did search popularity change for pimple patch brands worldwide in September 2026? - In September 2026, Starface gained share of searches among pimple patch brands worldwide, from 43.5% to 54%. - In September 2026, Hero Cosmetics lost share of searches among pimple patch brands worldwide, from 40.6% to 32.8%. - In September 2026, COSRX lost share of searches among pimple patch brands worldwide, from 13.1% to 10.8%. - ZitSticka’s share of searches among pimple patch brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.4% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Period care brands | 22.3K | 5.6% | 6 | | Nov 2025 | Period care brands | 18.2K | 3.5% | 7 | | Dec 2025 | Period care brands | 14.9K | 3.3% | 7 | | Jan 2026 | Period care brands | 18.2K | 3.5% | 7 | | Feb 2026 | Period care brands | 14.9K | 3.4% | 7 | | Mar 2026 | Period care brands | 22.3K | 4.8% | 6 | | Apr 2026 | Period care brands | 22.3K | 4.2% | 6 | | May 2026 | Period care brands | 14.9K | 2.7% | 7 | | Jun 2026 | Period care brands | 18.2K | 3.1% | 7 | | Jul 2026 | Period care brands | 18.2K | 2.9% | 7 | | Aug 2026 | Period care brands | 15K | 2.9% | 7 | | Sep 2026 | Period care brands | 18.2K | 4.1% | 7 | | Oct 2025 | Pimple patch brands | 2.9K | 1.1% | 5 | | Nov 2025 | Pimple patch brands | 3.6K | 1.2% | 5 | | Dec 2025 | Pimple patch brands | 3.6K | 1.3% | 5 | | Jan 2026 | Pimple patch brands | 2.9K | 1.2% | 5 | | Feb 2026 | Pimple patch brands | 2.9K | 1.4% | 5 | | Mar 2026 | Pimple patch brands | 2.9K | 1.3% | 5 | | Apr 2026 | Pimple patch brands | 2.9K | 1.2% | 5 | | May 2026 | Pimple patch brands | 2.4K | 1.1% | 5 | | Jun 2026 | Pimple patch brands | 2.4K | 1.2% | 5 | | Jul 2026 | Pimple patch brands | 2.4K | 1.1% | 5 | | Aug 2026 | Pimple patch brands | 2.9K | 1.1% | 5 | | Sep 2026 | Pimple patch brands | 2.9K | 0.95% | 5 | ## How are Rael’s branded searches counted? Brandwave collects information about searches that people make online using Rael’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rael pads” - “rael period” - “rael pimple patch” ## Which period care brands compete with Rael? - [Knix](/demand/global-en/brands/knix) - [Stayfree](/demand/global-en/brands/stayfree) - [Modibodi](/demand/global-en/brands/modibodi) - [Saalt](/demand/global-en/brands/saalt): Head-to-head: /demand/global-en/compare/rael-vs-saalt - [Cora](/demand/global-en/brands/cora): Head-to-head: /demand/global-en/compare/cora-vs-rael - [Thinx](/demand/global-en/brands/thinx): Head-to-head: /demand/global-en/compare/rael-vs-thinx - [L.](/demand/global-en/brands/l-period): Head-to-head: /demand/global-en/compare/l-period-vs-rael - [Libra](/demand/global-en/brands/libra): Head-to-head: /demand/global-en/compare/libra-vs-rael - [Always](/demand/global-en/brands/always) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rael: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/rael This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rael. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.