---
title: "Radio Flyer: search popularity and Share of Search worldwide"
description: "Radio Flyer is ride on toy maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/radio-flyer"
publisher: "Brandwave"
---

# Radio Flyer: search popularity and Share of Search worldwide

Radio Flyer is ride on toy maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Radio Flyer
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among ride on toys**: 18.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ride on toys | 2 | 18.3% | 60.5K |

- [Ride on toys](/demand/global-en/categories/ride-on-toys)

## How has branded search demand for Radio Flyer changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Radio Flyer worldwide rose from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Radio Flyer’s estimated Share of Search among ride on toys worldwide increased from 15.4% to 18.3%.
- Across the 11 months ending August 2026, Radio Flyer’s estimated Share of Search among ride on toys worldwide peaked at 18.3% in August 2026 and was lowest at 10.7% in May 2026.
- Across the 11 months ending August 2026, Radio Flyer rose from 3rd to 2nd among ride on toys worldwide.

## How did search popularity change for ride on toys worldwide in August 2026?

- In August 2026, Radio Flyer overtook Micro Scooters to rank 2nd among ride on toys worldwide, at 18.3%.
- In August 2026, Globber lost estimated Share of Search among ride on toys worldwide, from 12.4% to 10%.
- Little Tikes’ estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 43.5% to 40.8% in August 2026.
- Micro Scooters’ estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.
- Step2’s estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ride on toys | 49.5K | 15.4% | 3 |
| Nov 2025 | Ride on toys | 49.5K | 11.6% | 4 |
| Dec 2025 | Ride on toys | 49.5K | 13.6% | 3 |
| Jan 2026 | Ride on toys | 40.5K | 16% | 3 |
| Feb 2026 | Ride on toys | 33.1K | 13.9% | 3 |
| Mar 2026 | Ride on toys | 40.5K | 12.3% | 5 |
| Apr 2026 | Ride on toys | 49.5K | 13.8% | 5 |
| May 2026 | Ride on toys | 40.5K | 10.7% | 5 |
| Jun 2026 | Ride on toys | 40.5K | 12.7% | 5 |
| Jul 2026 | Ride on toys | 49.5K | 15.1% | 3 |
| Aug 2026 | Ride on toys | 60.5K | 18.3% | 2 |
| Sep 2026 | Ride on toys | — | — | — |

## How is Radio Flyer measured?

Brandwave collects information about searches that people make online using Radio Flyer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “radio flyer”

## Which ride on toys compete with Radio Flyer?

- [Little Tikes](/demand/global-en/brands/little-tikes): Head-to-head: /demand/global-en/compare/little-tikes-vs-radio-flyer
- [Micro Scooters](/demand/global-en/brands/micro-scooters): Head-to-head: /demand/global-en/compare/micro-scooters-vs-radio-flyer
- [Step2](/demand/global-en/brands/step2): Head-to-head: /demand/global-en/compare/radio-flyer-vs-step2
- [Globber](/demand/global-en/brands/globber): Head-to-head: /demand/global-en/compare/globber-vs-radio-flyer
- [Berg](/demand/global-en/brands/berg): Head-to-head: /demand/global-en/compare/berg-vs-radio-flyer

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Radio Flyer: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/radio-flyer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/radio-flyer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.