---
title: "Race Face: search popularity worldwide"
description: "A Canadian maker of mountain bike components and tailgate pads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/race-face"
publisher: "Brandwave"
---

# Race Face: search popularity worldwide

A Canadian maker of mountain bike components and tailgate pads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Race Face
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among bike tailgate pad brands**: 6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bike tailgate pad brands | 3 | 6% | 22.2K |

- [Bike tailgate pad brands](/demand/global-en/categories/bike-tailgate-pad-brands)

## How has branded search demand for Race Face changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Race Face worldwide held steady at 22.2K.
- Across the 12 months ending September 2026, Race Face’s share of searches among bike tailgate pad brands worldwide peaked at 6.1% in April 2026 and was lowest at 3.3% in January 2026.

## How did search popularity change for bike tailgate pad brands worldwide in September 2026?

- In September 2026, Race Face gained share of searches among bike tailgate pad brands worldwide, from 4.9% to 6%.
- In September 2026, Thule lost share of searches among bike tailgate pad brands worldwide, from 81.6% to 80.8%.
- Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bike tailgate pad brands | 22.2K | 6% | 3 |
| Nov 2025 | Bike tailgate pad brands | 22.2K | 4.9% | 3 |
| Dec 2025 | Bike tailgate pad brands | 18.1K | 4.1% | 3 |
| Jan 2026 | Bike tailgate pad brands | 18.1K | 3.3% | 3 |
| Feb 2026 | Bike tailgate pad brands | 18.1K | 4.8% | 3 |
| Mar 2026 | Bike tailgate pad brands | 27.1K | 5.9% | 3 |
| Apr 2026 | Bike tailgate pad brands | 27.1K | 6.1% | 3 |
| May 2026 | Bike tailgate pad brands | 27.1K | 5.1% | 3 |
| Jun 2026 | Bike tailgate pad brands | 22.2K | 5% | 3 |
| Jul 2026 | Bike tailgate pad brands | 22.2K | 4.3% | 3 |
| Aug 2026 | Bike tailgate pad brands | 22.2K | 4.9% | 3 |
| Sep 2026 | Bike tailgate pad brands | 22.2K | 6% | 3 |

## How are Race Face’s branded searches counted?

Brandwave collects information about searches that people make online using Race Face’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “race face”

## Which bike tailgate pad brands compete with Race Face?

- [Thule](/demand/global-en/brands/thule): Head-to-head: /demand/global-en/compare/race-face-vs-thule
- [Dakine](/demand/global-en/brands/dakine): Head-to-head: /demand/global-en/compare/dakine-vs-race-face
- [Yakima](/demand/global-en/brands/yakima): Head-to-head: /demand/global-en/compare/race-face-vs-yakima

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Race Face: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/race-face

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/race-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.