--- title: "Rab: search popularity worldwide" description: "Rab is an outdoor clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/rab" publisher: "Brandwave" --- # Rab: search popularity worldwide Rab is an outdoor clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rab - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among outdoor clothing brands**: 3.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Outdoor clothing brands | 5 | 3.5% | 368K | | Waterproof jacket brands | 5 | 6.6% | 368K | - [Outdoor clothing brands](/demand/global-en/categories/outdoor-clothing-brands) - [Waterproof jacket brands](/demand/global-en/categories/waterproof-jacket-brands) ## How has branded search demand for Rab changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rab worldwide rose from 301K to 368K. - Across the 12 months ending September 2026, Rab’s estimated Share of Search among outdoor clothing brands worldwide increased from 2% to 3.5%. - Across the 12 months ending September 2026, Rab’s estimated Share of Search among outdoor clothing brands worldwide peaked at 4% in July 2026 and was lowest at 1.6% in December 2025. - Across the 12 months ending September 2026, Rab rose from 6th to 5th among outdoor clothing brands worldwide. - Across the 12 months ending September 2026, Rab’s estimated Share of Search among waterproof jacket brands worldwide increased from 3.7% to 6.6%. - Across the 12 months ending September 2026, Rab’s estimated Share of Search among waterproof jacket brands worldwide peaked at 8.6% in July 2026 and was lowest at 3.2% in December 2025. - Across the 12 months ending September 2026, Rab rose from 6th to 5th among waterproof jacket brands worldwide. ## How did search popularity change for outdoor clothing brands worldwide in September 2026? - In September 2026, Arc'teryx gained estimated Share of Search among outdoor clothing brands worldwide, from 18.6% to 21.6%. - In September 2026, The North Face gained estimated Share of Search among outdoor clothing brands worldwide, from 37.2% to 39.2%. - In September 2026, Kathmandu lost estimated Share of Search among outdoor clothing brands worldwide, from 8.4% to 5.3%. - In September 2026, Patagonia lost estimated Share of Search among outdoor clothing brands worldwide, from 27.8% to 26.4%. - Macpac’s estimated Share of Search among outdoor clothing brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.3% in September 2026. - Estimated monthly branded searches for Rab worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026. ## How did search popularity change for waterproof jacket brands worldwide in September 2026? - In September 2026, Carhartt overtook Rab to rank 4th among waterproof jacket brands worldwide, with 8.1% estimated Share of Search. - In September 2026, Barbour gained estimated Share of Search among waterproof jacket brands worldwide, from 17% to 21.9%. - In September 2026, Helly Hansen gained estimated Share of Search among waterproof jacket brands worldwide, from 9.3% to 9.9%. - In September 2026, Patagonia lost estimated Share of Search among waterproof jacket brands worldwide, from 56.7% to 49.2%. - In September 2026, Rab lost estimated Share of Search among waterproof jacket brands worldwide, from 7.6% to 6.6%. - Estimated monthly branded searches for Columbia worldwide fell 33.1% over 12 measured months, from 366K to 245K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Outdoor clothing brands | 301K | 2% | 6 | | Nov 2025 | Outdoor clothing brands | 368K | 1.6% | 6 | | Dec 2025 | Outdoor clothing brands | 301K | 1.6% | 6 | | Jan 2026 | Outdoor clothing brands | 368K | 2.2% | 6 | | Feb 2026 | Outdoor clothing brands | 368K | 3.1% | 5 | | Mar 2026 | Outdoor clothing brands | 301K | 2.9% | 5 | | Apr 2026 | Outdoor clothing brands | 301K | 3.5% | 5 | | May 2026 | Outdoor clothing brands | 301K | 3.3% | 5 | | Jun 2026 | Outdoor clothing brands | 301K | 3.5% | 5 | | Jul 2026 | Outdoor clothing brands | 368K | 4% | 5 | | Aug 2026 | Outdoor clothing brands | 368K | 3.7% | 5 | | Sep 2026 | Outdoor clothing brands | 368K | 3.5% | 5 | | Oct 2025 | Waterproof jacket brands | 301K | 3.7% | 6 | | Nov 2025 | Waterproof jacket brands | 368K | 3.4% | 6 | | Dec 2025 | Waterproof jacket brands | 301K | 3.2% | 6 | | Jan 2026 | Waterproof jacket brands | 368K | 4.6% | 6 | | Feb 2026 | Waterproof jacket brands | 368K | 6.2% | 5 | | Mar 2026 | Waterproof jacket brands | 301K | 5.4% | 5 | | Apr 2026 | Waterproof jacket brands | 301K | 6.5% | 4 | | May 2026 | Waterproof jacket brands | 301K | 6.7% | 4 | | Jun 2026 | Waterproof jacket brands | 301K | 7.2% | 4 | | Jul 2026 | Waterproof jacket brands | 368K | 8.6% | 4 | | Aug 2026 | Waterproof jacket brands | 368K | 7.6% | 4 | | Sep 2026 | Waterproof jacket brands | 368K | 6.6% | 5 | ## How is Rab measured? Brandwave collects information about searches that people make online using Rab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rab” ## Which outdoor clothing brands compete with Rab? - [The North Face](/demand/global-en/brands/the-north-face) - [Patagonia](/demand/global-en/brands/patagonia): Head-to-head: /demand/global-en/compare/patagonia-vs-rab - [Arc'teryx](/demand/global-en/brands/arcteryx): Head-to-head: /demand/global-en/compare/arcteryx-vs-rab - [Kathmandu](/demand/global-en/brands/kathmandu): Head-to-head: /demand/global-en/compare/kathmandu-vs-rab - [Columbia](/demand/global-en/brands/columbia): Head-to-head: /demand/global-en/compare/columbia-vs-rab - [Macpac](/demand/global-en/brands/macpac): Head-to-head: /demand/global-en/compare/macpac-vs-rab - [Mons Royale](/demand/global-en/brands/mons-royale) - [Icebreaker](/demand/global-en/brands/icebreaker) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rab: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/rab This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.