--- title: "Quince: search popularity worldwide" description: "An American online retailer selling clothing and home goods direct to customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/quince" publisher: "Brandwave" --- # Quince: search popularity worldwide An American online retailer selling clothing and home goods direct to customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Quince - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among women's fashion retailers**: 0.42% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Women's fashion retailers | 11 | 0.42% | 392K | | Underwear brands | 4 | 1.9% | 392K | | Coats | 9 | 2.2% | 392K | | Bed sheet brands | 2 | 31.8% | 392K | | Duvet brands | 1 | 42.2% | 392K | | Duvet cover brands | 1 | 47.8% | 392K | | Bamboo sheets brands | 1 | 51.4% | 392K | | Maternity clothing brands | 9 | 2.1% | 8.1K | | Silk pillowcase brands | 5 | 3.7% | 2.4K | - [Women's fashion retailers](/demand/global-en/categories/womens-fashion-retailers) - [Underwear brands](/demand/global-en/categories/underwear-brands) - [Coats](/demand/global-en/categories/coats) - [Bed sheet brands](/demand/global-en/categories/bed-sheet-brands) - [Duvet brands](/demand/global-en/categories/duvet-brands) - [Duvet cover brands](/demand/global-en/categories/duvet-cover-brands) - [Bamboo sheets brands](/demand/global-en/categories/bamboo-sheets-brands) - [Maternity clothing brands](/demand/global-en/categories/maternity-clothing-brands) - [Silk pillowcase brands](/demand/global-en/categories/silk-pillowcases) ## Top women's fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Quince was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Quince is the joint fifth most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Madewell | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Nordstrom | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Old Navy | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Zara | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Uniqlo | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Quince | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Aritzia | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | H&M | 8th | 0 of 3 | 1 of 1 | 1 of 4 | | Anthropologie | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Cotton On | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Country Road | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Seed Heritage | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Max | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about women's fashion retailers - Asked ChatGPT "Which women's fashion retailer should I shop at?": 1. Madewell, 2. Zara, 3. Old Navy, 4. Aritzia, 5. Anthropologie - Asked ChatGPT "What are the best women's fashion retailers?": 1. Nordstrom, 2. Quince, 3. Madewell, 4. Aritzia, 5. Zara, 6. Old Navy, 7. Anthropologie, 8. Uniqlo - Asked ChatGPT "What's the best women's fashion retailer for everyday clothes?": 1. Uniqlo, 2. Old Navy, 3. Madewell, 4. Quince - Searched Google, AI Overview "women's fashion retailers": 1. Nordstrom, 2. H&M Not named in any answer: Cotton On, Country Road, Seed Heritage and Max. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Quince changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Quince worldwide rose from 276K to 403K. - Across the 12 months ending September 2026, Quince’s share of searches among women's fashion retailers worldwide held steady, from 0.26% to 0.42%. - Across the 12 months ending September 2026, Quince’s share of searches among underwear brands worldwide increased from 1.1% to 1.9%. - Across the 12 months ending September 2026, Quince’s share of searches among coats worldwide increased from 1.1% to 2.2%. - Across the 12 months ending September 2026, Quince’s share of searches among coats worldwide peaked at 2.7% in May 2026 and was lowest at 0.97% in November 2025. - Across the 12 months ending September 2026, Quince’s share of searches among bed sheet brands worldwide increased from 24.6% to 31.8%. - Across the 12 months ending September 2026, Quince’s share of searches among bed sheet brands worldwide peaked at 32.9% in August 2026 and was lowest at 22.9% in November 2025. - Across the 12 months ending September 2026, Quince’s share of searches among duvet brands worldwide increased from 32.3% to 42.2%. - Across the 12 months ending September 2026, Quince’s share of searches among duvet brands worldwide peaked at 43.5% in August 2026 and was lowest at 21.4% in December 2025. - Across the 12 months ending September 2026, Quince’s share of searches among duvet cover brands worldwide increased from 36.9% to 47.8%. - Across the 12 months ending September 2026, Quince’s share of searches among duvet cover brands worldwide peaked at 49.9% in August 2026 and was lowest at 29.7% in November 2025. - Across the 12 months ending September 2026, Quince’s share of searches among bamboo sheets brands worldwide increased from 39.6% to 51.4%. - Across the 12 months ending September 2026, Quince’s share of searches among bamboo sheets brands worldwide peaked at 55% in August 2026 and was lowest at 32% in November 2025. - Across the 12 months ending September 2026, Quince rose from 10th to 9th among maternity clothing brands worldwide. - Across the 12 months ending September 2026, Quince’s share of searches among silk pillowcase brands worldwide increased from 2.1% to 3.7%. - Across the 12 months ending September 2026, Quince’s share of searches among silk pillowcase brands worldwide peaked at 9.6% in July 2026 and was lowest at 2.1% in October 2025. ## How did search popularity change for women's fashion retailers worldwide in September 2026? - In September 2026, Aritzia gained share of searches among women's fashion retailers worldwide, from 3.5% to 4.4%. - In September 2026, Zara gained share of searches among women's fashion retailers worldwide, from 39.2% to 39.7%. - In September 2026, Old Navy lost share of searches among women's fashion retailers worldwide, from 11.7% to 9.7%. - Estimated monthly branded searches for Quince worldwide rose 45.9% over 12 measured months, from 269K to 392K in September 2026. - Estimated monthly branded searches for Cotton On worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026. - Estimated monthly branded searches for H&M worldwide fell 18.6% over 12 measured months, from 20.4M to 16.6M in September 2026. ## How did search popularity change for underwear brands worldwide in September 2026? - In September 2026, Uniqlo gained share of searches among underwear brands worldwide, from 63.2% to 65.1%. - In September 2026, Tommy John lost share of searches among underwear brands worldwide, from 3.1% to 0.35%. - In September 2026, Hanes rose from 7th to 6th among underwear brands worldwide. - In September 2026, Jockey rose from 6th to 5th among underwear brands worldwide. - In September 2026, MeUndies rose from 8th to 7th among underwear brands worldwide. - In September 2026, Quince rose from 5th to 4th among underwear brands worldwide. ## How did search popularity change for coats worldwide in September 2026? - In September 2026, Aritzia overtook The North Face to become the leader among coats worldwide, with 23.4% of the searches. - In September 2026, Barbour gained share of searches among coats worldwide, from 5.5% to 7%. - In September 2026, Burberry gained share of searches among coats worldwide, from 12.2% to 12.8%. - In September 2026, Patagonia lost share of searches among coats worldwide, from 18.2% to 15.7%. - In September 2026, The North Face lost share of searches among coats worldwide, from 24.4% to 23.3%. - Estimated monthly branded searches for Quince worldwide rose 45.9% over 12 measured months, from 269K to 392K in September 2026. ## How did search popularity change for bed sheet brands worldwide in September 2026? - In September 2026, Sheridan gained share of searches among bed sheet brands worldwide, from 35% to 37.8%. - In September 2026, Brooklinen gained share of searches among bed sheet brands worldwide, from 11.5% to 13.4%. - In September 2026, Parachute lost share of searches among bed sheet brands worldwide, from 2.9% to 1.5%. - In September 2026, Quince lost share of searches among bed sheet brands worldwide, from 32.9% to 31.8%. - In September 2026, Emma Sleep lost share of searches among bed sheet brands worldwide, from 5.2% to 4%. - In September 2026, Bed Threads lost share of searches among bed sheet brands worldwide, from 2.8% to 2.2%. ## How did search popularity change for duvet brands worldwide in September 2026? - In September 2026, Boll & Branch overtook The Company Store to rank 3rd among duvet brands worldwide, with 13.1% of the searches. - In September 2026, Brooklinen gained share of searches among duvet brands worldwide, from 15.2% to 17.8%. - In September 2026, Emma Sleep lost share of searches among duvet brands worldwide, from 7.7% to 5.6%. - In September 2026, Quince lost share of searches among duvet brands worldwide, from 43.5% to 42.2%. - In September 2026, The Company Store lost share of searches among duvet brands worldwide, from 12.4% to 11.8%. - Estimated monthly branded searches for Silentnight worldwide fell 45.2% over 12 measured months, from 135K to 74K in September 2026. ## How did search popularity change for duvet cover brands worldwide in September 2026? - In September 2026, Brooklinen gained share of searches among duvet cover brands worldwide, from 17.4% to 20.1%. - In September 2026, Cozy Earth gained share of searches among duvet cover brands worldwide, from 14.2% to 16.5%. - In September 2026, Quince lost share of searches among duvet cover brands worldwide, from 49.9% to 47.8%. - In September 2026, Parachute lost share of searches among duvet cover brands worldwide, from 4.3% to 2.2%. - In September 2026, The Company Store lost share of searches among duvet cover brands worldwide, from 14.2% to 13.4%. ## How did search popularity change for bamboo sheets brands worldwide in September 2026? - In September 2026, Brooklinen gained share of searches among bamboo sheets brands worldwide, from 19.2% to 21.6%. - In September 2026, Cozy Earth gained share of searches among bamboo sheets brands worldwide, from 15.6% to 17.7%. - In September 2026, Quince lost share of searches among bamboo sheets brands worldwide, from 55% to 51.4%. - In September 2026, Ecosa lost share of searches among bamboo sheets brands worldwide, from 8.6% to 7.9%. - Estimated monthly branded searches for Hush worldwide rose 21.4% over 12 measured months, from 140 to 170 in September 2026. - Estimated monthly branded searches for Ettitude worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## How did search popularity change for maternity clothing brands worldwide in September 2026? - In September 2026, PinkBlush gained share of searches among maternity clothing brands worldwide, from 46% to 54.8%. - In September 2026, Old Navy lost share of searches among maternity clothing brands worldwide, from 9.5% to 6.9%. - In September 2026, Kindred Bravely lost share of searches among maternity clothing brands worldwide, from 14.3% to 12.6%. - In September 2026, Motherhood Maternity lost share of searches among maternity clothing brands worldwide, from 5.2% to 3.8%. - In September 2026, Mamalicious lost share of searches among maternity clothing brands worldwide, from 8.1% to 7.2%. - In September 2026, Ingrid & Isabel lost share of searches among maternity clothing brands worldwide, from 2.8% to 2%. ## How did search popularity change for silk pillowcase brands worldwide in September 2026? - In September 2026, Slip overtook Kitsch and Quince to rank 2nd among silk pillowcase brands worldwide, with 10.1% of the searches. - In September 2026, Blissy gained share of searches among silk pillowcase brands worldwide, from 58.5% to 69.2%. - In September 2026, Kitsch lost share of searches among silk pillowcase brands worldwide, from 15.7% to 8.3%. - In September 2026, Quince lost share of searches among silk pillowcase brands worldwide, from 8.5% to 3.7%. - In September 2026, Fishers Finery rose from 5th to 4th among silk pillowcase brands worldwide. - In September 2026, LilySilk rose from 8th to 7th among silk pillowcase brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Women's fashion retailers | 269K | 0.26% | 11 | | Nov 2025 | Women's fashion retailers | 340K | 0.27% | 11 | | Dec 2025 | Women's fashion retailers | 413K | 0.35% | 11 | | Jan 2026 | Women's fashion retailers | 326K | 0.34% | 11 | | Feb 2026 | Women's fashion retailers | 264K | 0.35% | 11 | | Mar 2026 | Women's fashion retailers | 319K | 0.34% | 11 | | Apr 2026 | Women's fashion retailers | 316K | 0.34% | 11 | | May 2026 | Women's fashion retailers | 386K | 0.39% | 11 | | Jun 2026 | Women's fashion retailers | 315K | 0.34% | 11 | | Jul 2026 | Women's fashion retailers | 315K | 0.34% | 11 | | Aug 2026 | Women's fashion retailers | 387K | 0.41% | 11 | | Sep 2026 | Women's fashion retailers | 392K | 0.42% | 11 | | Oct 2025 | Underwear brands | 269K | 1.1% | 4 | | Nov 2025 | Underwear brands | 340K | 1.1% | 4 | | Dec 2025 | Underwear brands | 413K | 1.5% | 4 | | Jan 2026 | Underwear brands | 326K | 1.3% | 4 | | Feb 2026 | Underwear brands | 264K | 1.4% | 4 | | Mar 2026 | Underwear brands | 319K | 1.4% | 4 | | Apr 2026 | Underwear brands | 316K | 1.6% | 4 | | May 2026 | Underwear brands | 386K | 1.8% | 4 | | Jun 2026 | Underwear brands | 315K | 1.7% | 4 | | Jul 2026 | Underwear brands | 315K | 1.7% | 4 | | Aug 2026 | Underwear brands | 387K | 1.8% | 5 | | Sep 2026 | Underwear brands | 392K | 1.9% | 4 | | Oct 2025 | Coats | 269K | 1.1% | 9 | | Nov 2025 | Coats | 340K | 0.97% | 9 | | Dec 2025 | Coats | 413K | 1.4% | 9 | | Jan 2026 | Coats | 326K | 1.3% | 9 | | Feb 2026 | Coats | 264K | 1.6% | 9 | | Mar 2026 | Coats | 319K | 2% | 9 | | Apr 2026 | Coats | 316K | 2.3% | 9 | | May 2026 | Coats | 386K | 2.7% | 9 | | Jun 2026 | Coats | 315K | 2.5% | 9 | | Jul 2026 | Coats | 315K | 2.4% | 9 | | Aug 2026 | Coats | 387K | 2.6% | 9 | | Sep 2026 | Coats | 392K | 2.2% | 9 | | Oct 2025 | Bed sheet brands | 269K | 24.6% | 2 | | Nov 2025 | Bed sheet brands | 340K | 22.9% | 2 | | Dec 2025 | Bed sheet brands | 413K | 29.3% | 2 | | Jan 2026 | Bed sheet brands | 326K | 25.6% | 2 | | Feb 2026 | Bed sheet brands | 264K | 26.6% | 2 | | Mar 2026 | Bed sheet brands | 319K | 28% | 2 | | Apr 2026 | Bed sheet brands | 316K | 28.6% | 2 | | May 2026 | Bed sheet brands | 386K | 32% | 2 | | Jun 2026 | Bed sheet brands | 315K | 29.3% | 2 | | Jul 2026 | Bed sheet brands | 315K | 29.2% | 2 | | Aug 2026 | Bed sheet brands | 387K | 32.9% | 2 | | Sep 2026 | Bed sheet brands | 392K | 31.8% | 2 | | Oct 2025 | Duvet brands | 269K | 32.3% | 1 | | Nov 2025 | Duvet brands | 340K | 24.1% | 2 | | Dec 2025 | Duvet brands | 413K | 21.4% | 2 | | Jan 2026 | Duvet brands | 326K | 34.8% | 1 | | Feb 2026 | Duvet brands | 264K | 37.6% | 1 | | Mar 2026 | Duvet brands | 319K | 38% | 1 | | Apr 2026 | Duvet brands | 316K | 40.5% | 1 | | May 2026 | Duvet brands | 386K | 41% | 1 | | Jun 2026 | Duvet brands | 315K | 39.2% | 1 | | Jul 2026 | Duvet brands | 315K | 38.5% | 1 | | Aug 2026 | Duvet brands | 387K | 43.5% | 1 | | Sep 2026 | Duvet brands | 392K | 42.2% | 1 | | Oct 2025 | Duvet cover brands | 269K | 36.9% | 1 | | Nov 2025 | Duvet cover brands | 340K | 29.7% | 2 | | Dec 2025 | Duvet cover brands | 413K | 40% | 1 | | Jan 2026 | Duvet cover brands | 326K | 41.4% | 1 | | Feb 2026 | Duvet cover brands | 264K | 43.2% | 1 | | Mar 2026 | Duvet cover brands | 319K | 44.7% | 1 | | Apr 2026 | Duvet cover brands | 316K | 45.9% | 1 | | May 2026 | Duvet cover brands | 386K | 45.5% | 1 | | Jun 2026 | Duvet cover brands | 315K | 46.2% | 1 | | Jul 2026 | Duvet cover brands | 315K | 45.5% | 1 | | Aug 2026 | Duvet cover brands | 387K | 49.9% | 1 | | Sep 2026 | Duvet cover brands | 392K | 47.8% | 1 | | Oct 2025 | Bamboo sheets brands | 269K | 39.6% | 1 | | Nov 2025 | Bamboo sheets brands | 340K | 32% | 2 | | Dec 2025 | Bamboo sheets brands | 413K | 43% | 1 | | Jan 2026 | Bamboo sheets brands | 326K | 43.4% | 1 | | Feb 2026 | Bamboo sheets brands | 264K | 46.3% | 1 | | Mar 2026 | Bamboo sheets brands | 319K | 48.2% | 1 | | Apr 2026 | Bamboo sheets brands | 316K | 48% | 1 | | May 2026 | Bamboo sheets brands | 386K | 48.9% | 1 | | Jun 2026 | Bamboo sheets brands | 315K | 48.8% | 1 | | Jul 2026 | Bamboo sheets brands | 315K | 49.9% | 1 | | Aug 2026 | Bamboo sheets brands | 387K | 55% | 1 | | Sep 2026 | Bamboo sheets brands | 392K | 51.4% | 1 | | Oct 2025 | Maternity clothing brands | 5.4K | 1.9% | 10 | | Nov 2025 | Maternity clothing brands | 4.4K | 1.5% | 10 | | Dec 2025 | Maternity clothing brands | 4.4K | 1.7% | 10 | | Jan 2026 | Maternity clothing brands | 5.4K | 1.8% | 10 | | Feb 2026 | Maternity clothing brands | 5.4K | 1.8% | 10 | | Mar 2026 | Maternity clothing brands | 6.6K | 2% | 10 | | Apr 2026 | Maternity clothing brands | 6.6K | 2% | 10 | | May 2026 | Maternity clothing brands | 5.4K | 1.7% | 10 | | Jun 2026 | Maternity clothing brands | 4.4K | 1.7% | 10 | | Jul 2026 | Maternity clothing brands | 5.4K | 2.1% | 10 | | Aug 2026 | Maternity clothing brands | 6.6K | 1.9% | 10 | | Sep 2026 | Maternity clothing brands | 8.1K | 2.1% | 9 | | Oct 2025 | Silk pillowcase brands | 1.6K | 2.1% | 5 | | Nov 2025 | Silk pillowcase brands | 5.4K | 3.3% | 5 | | Dec 2025 | Silk pillowcase brands | 4.4K | 2.3% | 5 | | Jan 2026 | Silk pillowcase brands | 4.4K | 4.9% | 4 | | Feb 2026 | Silk pillowcase brands | 2.4K | 3.1% | 5 | | Mar 2026 | Silk pillowcase brands | 2.4K | 3.2% | 5 | | Apr 2026 | Silk pillowcase brands | 2.4K | 3.7% | 5 | | May 2026 | Silk pillowcase brands | 2.9K | 4.1% | 4 | | Jun 2026 | Silk pillowcase brands | 3.6K | 5.4% | 4 | | Jul 2026 | Silk pillowcase brands | 8.1K | 9.6% | 4 | | Aug 2026 | Silk pillowcase brands | 6.6K | 8.5% | 3 | | Sep 2026 | Silk pillowcase brands | 2.4K | 3.7% | 5 | ## How are Quince’s branded searches counted? Brandwave collects information about searches that people make online using Quince’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “quince cashmere” - “quince clothing” - “quince maternity” - “quince silk pillowcase” - “quince.com” ## Which women's fashion retailers compete with Quince? - [Zara](/demand/global-en/brands/zara) - [H&M](/demand/global-en/brands/h-and-m) - [Uniqlo](/demand/global-en/brands/uniqlo) - [Old Navy](/demand/global-en/brands/old-navy) - [Nordstrom](/demand/global-en/brands/nordstrom) - [Aritzia](/demand/global-en/brands/aritzia) - [Anthropologie](/demand/global-en/brands/anthropologie) - [Cotton On](/demand/global-en/brands/cotton-on): Head-to-head: /demand/global-en/compare/cotton-on-vs-quince - [Madewell](/demand/global-en/brands/madewell): Head-to-head: /demand/global-en/compare/madewell-vs-quince - [Country Road](/demand/global-en/brands/country-road): Head-to-head: /demand/global-en/compare/country-road-vs-quince - [Seed Heritage](/demand/global-en/brands/seed-heritage): Head-to-head: /demand/global-en/compare/quince-vs-seed-heritage - [Max](/demand/global-en/brands/max): Head-to-head: /demand/global-en/compare/max-vs-quince ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Quince: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/quince This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/quince. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.