--- title: "QuickBooks: search popularity and Share of Search worldwide" description: "QuickBooks is accounting software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/quickbooks" publisher: "Brandwave" --- # QuickBooks: search popularity and Share of Search worldwide QuickBooks is accounting software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: QuickBooks - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among accounting software**: 34.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Accounting software | 2 | 34.6% | 1.5M | | Bookkeeping software | 2 | 34.9% | 1.5M | - [Accounting software](/demand/global-en/categories/accounting-software) - [Bookkeeping software](/demand/global-en/categories/bookkeeping-software) ## How has branded search demand for QuickBooks changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for QuickBooks worldwide fell from 1.8M to 1.5M. - Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among accounting software worldwide decreased from 40.4% to 34.6%. - Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among accounting software worldwide peaked at 40.6% in April 2026 and was lowest at 31.8% in July 2026. - Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among bookkeeping software worldwide decreased from 40.7% to 34.9%. - Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among bookkeeping software worldwide peaked at 40.9% in April 2026 and was lowest at 32.1% in July 2026. ## How did search popularity change for accounting software worldwide in August 2026? - In August 2026, QuickBooks gained estimated Share of Search among accounting software worldwide, from 31.8% to 34.6%. - In August 2026, Zoho Books gained estimated Share of Search among accounting software worldwide, from 17.5% to 19.1%. - In August 2026, FreshBooks gained estimated Share of Search among accounting software worldwide, from 1.1% to 1.7%. - In August 2026, Xero lost estimated Share of Search among accounting software worldwide, from 48.7% to 43.7%. ## How did search popularity change for bookkeeping software worldwide in August 2026? - In August 2026, QuickBooks gained estimated Share of Search among bookkeeping software worldwide, from 32.1% to 34.9%. - In August 2026, Zoho Books gained estimated Share of Search among bookkeeping software worldwide, from 17.7% to 19.2%. - In August 2026, FreshBooks gained estimated Share of Search among bookkeeping software worldwide, from 1.1% to 1.7%. - In August 2026, Xero lost estimated Share of Search among bookkeeping software worldwide, from 49.2% to 44.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Accounting software | 1.8M | 40.4% | 2 | | Nov 2025 | Accounting software | 1.5M | 35.9% | 2 | | Dec 2025 | Accounting software | 1.5M | 39.1% | 2 | | Jan 2026 | Accounting software | 1.8M | 40.2% | 2 | | Feb 2026 | Accounting software | 1.8M | 40.5% | 2 | | Mar 2026 | Accounting software | 1.8M | 40.5% | 2 | | Apr 2026 | Accounting software | 1.8M | 40.6% | 2 | | May 2026 | Accounting software | 1.5M | 36% | 2 | | Jun 2026 | Accounting software | 1.5M | 35.8% | 2 | | Jul 2026 | Accounting software | 1.5M | 31.8% | 2 | | Aug 2026 | Accounting software | 1.5M | 34.6% | 2 | | Sep 2026 | Accounting software | — | — | — | | Oct 2025 | Bookkeeping software | 1.8M | 40.7% | 2 | | Nov 2025 | Bookkeeping software | 1.5M | 36.2% | 2 | | Dec 2025 | Bookkeeping software | 1.5M | 39.4% | 2 | | Jan 2026 | Bookkeeping software | 1.8M | 40.6% | 2 | | Feb 2026 | Bookkeeping software | 1.8M | 40.9% | 2 | | Mar 2026 | Bookkeeping software | 1.8M | 40.9% | 2 | | Apr 2026 | Bookkeeping software | 1.8M | 40.9% | 2 | | May 2026 | Bookkeeping software | 1.5M | 36.3% | 2 | | Jun 2026 | Bookkeeping software | 1.5M | 36.2% | 2 | | Jul 2026 | Bookkeeping software | 1.5M | 32.1% | 2 | | Aug 2026 | Bookkeeping software | 1.5M | 34.9% | 2 | | Sep 2026 | Bookkeeping software | — | — | — | ## How is QuickBooks measured? Brandwave collects information about searches that people make online using QuickBooks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “quickbooks” ## Which accounting software compete with QuickBooks? - [Xero](/demand/global-en/brands/xero): Head-to-head: /demand/global-en/compare/quickbooks-vs-xero - [Zoho Books](/demand/global-en/brands/zoho-books): Head-to-head: /demand/global-en/compare/quickbooks-vs-zoho-books - [FreshBooks](/demand/global-en/brands/freshbooks): Head-to-head: /demand/global-en/compare/freshbooks-vs-quickbooks - [Sage Intacct](/demand/global-en/brands/sage-intacct): Head-to-head: /demand/global-en/compare/quickbooks-vs-sage-intacct ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "QuickBooks: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/quickbooks This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/quickbooks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.