---
title: "QuickBooks Online: search popularity and Share of Search worldwide"
description: "Cloud accounting and invoicing software for small businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/quickbooks-online"
publisher: "Brandwave"
---

# QuickBooks Online: search popularity and Share of Search worldwide

Cloud accounting and invoicing software for small businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: QuickBooks Online
- **Owned by**: Intuit
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among small business accounting platforms**: 53.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Small business accounting platforms | 1 | 53.6% | 1.2M |

- [Small business accounting platforms](/demand/global-en/categories/small-business-accounting-platforms)

## How has branded search demand for QuickBooks Online changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for QuickBooks Online worldwide held steady at 1.2M.
- Across the 11 months ending August 2026, QuickBooks Online’s estimated Share of Search among small business accounting platforms worldwide decreased from 56.4% to 53.6%.
- Across the 11 months ending August 2026, QuickBooks Online’s estimated Share of Search among small business accounting platforms worldwide peaked at 61.6% in March 2026 and was lowest at 52.5% in November 2025.

## How did search popularity change for small business accounting platforms worldwide in August 2026?

- In August 2026, FreshBooks overtook Xero to rank 3rd among small business accounting platforms worldwide, at 3.2%.
- In August 2026, QuickBooks Online lost estimated Share of Search among small business accounting platforms worldwide, from 54.4% to 53.6%.
- In August 2026, Zoho Books lost estimated Share of Search among small business accounting platforms worldwide, from 36.1% to 35.6%.
- Estimated monthly branded searches for Wave worldwide fell 21.5% over 11 measured months, from 86.1K to 67.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Small business accounting platforms | 1.2M | 56.4% | 1 |
| Nov 2025 | Small business accounting platforms | 1M | 52.5% | 1 |
| Dec 2025 | Small business accounting platforms | 1.2M | 57.3% | 1 |
| Jan 2026 | Small business accounting platforms | 1.5M | 60.2% | 1 |
| Feb 2026 | Small business accounting platforms | 1.2M | 56.9% | 1 |
| Mar 2026 | Small business accounting platforms | 1.5M | 61.6% | 1 |
| Apr 2026 | Small business accounting platforms | 1.2M | 57.1% | 1 |
| May 2026 | Small business accounting platforms | 1.2M | 57.7% | 1 |
| Jun 2026 | Small business accounting platforms | 1.2M | 57.1% | 1 |
| Jul 2026 | Small business accounting platforms | 1.2M | 54.4% | 1 |
| Aug 2026 | Small business accounting platforms | 1.2M | 53.6% | 1 |
| Sep 2026 | Small business accounting platforms | — | — | — |

## How is QuickBooks Online measured?

Brandwave collects information about searches that people make online using QuickBooks Online’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “quickbooks online”
- “quickbooks online accountant”

## Which small business accounting platforms compete with QuickBooks Online?

- [Zoho Books](/demand/global-en/brands/zoho-books): Head-to-head: /demand/global-en/compare/quickbooks-online-vs-zoho-books
- [FreshBooks](/demand/global-en/brands/freshbooks): Head-to-head: /demand/global-en/compare/freshbooks-vs-quickbooks-online
- [Wave](/demand/global-en/brands/wave-accounting): Head-to-head: /demand/global-en/compare/quickbooks-online-vs-wave-accounting
- [Xero](/demand/global-en/brands/xero): Head-to-head: /demand/global-en/compare/quickbooks-online-vs-xero
- [Sage Accounting](/demand/global-en/brands/sage-accounting): Head-to-head: /demand/global-en/compare/quickbooks-online-vs-sage-accounting

## Who owns QuickBooks Online?

QuickBooks Online is owned by Intuit. Brandwave also tracks Mailchimp, owned by the same company, worldwide.

- [Intuit](/demand/global-en/companies/intuit): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns QuickBooks Online?

QuickBooks Online is owned by Intuit. Brandwave also tracks Mailchimp, owned by the same company, worldwide.

## Cite this page

Brandwave. "QuickBooks Online: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/quickbooks-online

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/quickbooks-online. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.