--- title: "Quaker Oats: search popularity and Share of Search worldwide" description: "Quaker Oats is oat and snack brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/quaker-oats" publisher: "Brandwave" --- # Quaker Oats: search popularity and Share of Search worldwide Quaker Oats is oat and snack brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Quaker Oats - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among breakfast cereals**: 24.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Breakfast cereals | 3 | 24.5% | 246K | | Granola bar brands | 2 | 26.5% | 246K | | Cereal bars | 2 | 31.6% | 246K | | Rice cakes | 1 | 76.7% | 246K | | Oats | 1 | 94.4% | 246K | - [Breakfast cereals](/demand/global-en/categories/breakfast-cereals) - [Granola bar brands](/demand/global-en/categories/granola-bar-brands) - [Cereal bars](/demand/global-en/categories/cereal-bars) - [Rice cakes](/demand/global-en/categories/rice-cakes) - [Oats](/demand/global-en/categories/oats) ## How has branded search demand for Quaker Oats changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Quaker Oats worldwide rose from 201K to 246K. - Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among breakfast cereals worldwide increased from 20.7% to 24.5%. - Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among breakfast cereals worldwide peaked at 24.5% in August 2026 and was lowest at 13% in January 2026. - Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among granola bar brands worldwide increased from 25.1% to 26.5%. - Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among granola bar brands worldwide peaked at 27.8% in July 2026 and was lowest at 12.1% in November 2025. - Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among cereal bars worldwide increased from 27.4% to 31.6%. - Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among cereal bars worldwide peaked at 31.6% in August 2026 and was lowest at 24.7% in November 2025. - Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among rice cakes worldwide peaked at 79.2% in July 2026 and was lowest at 63.2% in March 2026. - Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among oats worldwide increased from 93.2% to 94.4%. - Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among oats worldwide peaked at 94.4% in August 2026 and was lowest at 92.2% in February 2026. ## How did search popularity change for breakfast cereals worldwide in August 2026? - In August 2026, Kellogg's gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%. - In August 2026, Weetabix gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%. - In August 2026, Quaker Oats gained estimated Share of Search among breakfast cereals worldwide, from 23.5% to 24.5%. - In August 2026, Weet-Bix lost estimated Share of Search among breakfast cereals worldwide, from 10.6% to 9%. - In August 2026, General Mills lost estimated Share of Search among breakfast cereals worldwide, from 3.9% to 2.7%. - In August 2026, Nestle lost estimated Share of Search among breakfast cereals worldwide, from 4.7% to 4%. ## How did search popularity change for granola bar brands worldwide in August 2026? - In August 2026, Cadbury gained estimated Share of Search among granola bar brands worldwide, from 41.7% to 48.5%. - In August 2026, Clif Bar lost estimated Share of Search among granola bar brands worldwide, from 15.2% to 11.9%. - In August 2026, Nature Valley lost estimated Share of Search among granola bar brands worldwide, from 8.4% to 6.5%. - In August 2026, Quaker Oats lost estimated Share of Search among granola bar brands worldwide, from 27.8% to 26.5%. - In August 2026, Belvita rose from 5th to 4th among granola bar brands worldwide. ## How did search popularity change for cereal bars worldwide in August 2026? - In August 2026, Kellogg's gained estimated Share of Search among cereal bars worldwide, from 36.8% to 38.6%. - In August 2026, Quaker Oats gained estimated Share of Search among cereal bars worldwide, from 30.1% to 31.6%. - In August 2026, Clif Bar lost estimated Share of Search among cereal bars worldwide, from 16.5% to 14.1%. - In August 2026, Nature Valley lost estimated Share of Search among cereal bars worldwide, from 9.1% to 7.8%. - In August 2026, Belvita rose from 5th to 4th among cereal bars worldwide. - Estimated monthly branded searches for Carman's worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026. ## How did search popularity change for rice cakes worldwide in August 2026? - In August 2026, Lundberg gained estimated Share of Search among rice cakes worldwide, from 4.8% to 8.5%. - In August 2026, Quaker Oats lost estimated Share of Search among rice cakes worldwide, from 79.2% to 76.7%. - In August 2026, Snack a Jacks lost estimated Share of Search among rice cakes worldwide, from 3.9% to 3.1%. - Estimated monthly branded searches for Eat Real worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026. - Estimated monthly branded searches for Riceland worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026. ## How did search popularity change for oats worldwide in August 2026? - In August 2026, Bob's Red Mill rose from 4th to 3rd among oats worldwide. - In August 2026, Scott's rose from 3rd to 2nd among oats worldwide. - In August 2026, Mornflake fell from 2nd to 4th among oats worldwide. - Estimated monthly branded searches for Quaker Oats worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026. - Estimated monthly branded searches for McCann's worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026. - Estimated monthly branded searches for Flahavan's worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Breakfast cereals | 201K | 20.7% | 3 | | Nov 2025 | Breakfast cereals | 165K | 17.8% | 3 | | Dec 2025 | Breakfast cereals | 165K | 17.6% | 3 | | Jan 2026 | Breakfast cereals | 201K | 13% | 3 | | Feb 2026 | Breakfast cereals | 201K | 19.3% | 3 | | Mar 2026 | Breakfast cereals | 201K | 20.6% | 3 | | Apr 2026 | Breakfast cereals | 201K | 21.4% | 3 | | May 2026 | Breakfast cereals | 201K | 22% | 3 | | Jun 2026 | Breakfast cereals | 201K | 23.6% | 3 | | Jul 2026 | Breakfast cereals | 201K | 23.5% | 3 | | Aug 2026 | Breakfast cereals | 246K | 24.5% | 3 | | Sep 2026 | Breakfast cereals | — | — | — | | Oct 2025 | Granola bar brands | 201K | 25.1% | 2 | | Nov 2025 | Granola bar brands | 165K | 12.1% | 2 | | Dec 2025 | Granola bar brands | 165K | 23% | 2 | | Jan 2026 | Granola bar brands | 201K | 26.9% | 2 | | Feb 2026 | Granola bar brands | 201K | 25.8% | 2 | | Mar 2026 | Granola bar brands | 201K | 22.4% | 2 | | Apr 2026 | Granola bar brands | 201K | 25.1% | 2 | | May 2026 | Granola bar brands | 201K | 27.4% | 2 | | Jun 2026 | Granola bar brands | 201K | 25.5% | 2 | | Jul 2026 | Granola bar brands | 201K | 27.8% | 2 | | Aug 2026 | Granola bar brands | 246K | 26.5% | 2 | | Sep 2026 | Granola bar brands | — | — | — | | Oct 2025 | Cereal bars | 201K | 27.4% | 2 | | Nov 2025 | Cereal bars | 165K | 24.7% | 2 | | Dec 2025 | Cereal bars | 165K | 27.7% | 2 | | Jan 2026 | Cereal bars | 201K | 26.9% | 2 | | Feb 2026 | Cereal bars | 201K | 28.1% | 2 | | Mar 2026 | Cereal bars | 201K | 26.9% | 2 | | Apr 2026 | Cereal bars | 201K | 27.4% | 2 | | May 2026 | Cereal bars | 201K | 27.4% | 2 | | Jun 2026 | Cereal bars | 201K | 30.1% | 2 | | Jul 2026 | Cereal bars | 201K | 30.1% | 2 | | Aug 2026 | Cereal bars | 246K | 31.6% | 2 | | Sep 2026 | Cereal bars | — | — | — | | Oct 2025 | Rice cakes | 201K | 76.8% | 1 | | Nov 2025 | Rice cakes | 165K | 74.2% | 1 | | Dec 2025 | Rice cakes | 165K | 77% | 1 | | Jan 2026 | Rice cakes | 201K | 78.1% | 1 | | Feb 2026 | Rice cakes | 201K | 78.9% | 1 | | Mar 2026 | Rice cakes | 201K | 63.2% | 1 | | Apr 2026 | Rice cakes | 201K | 76.4% | 1 | | May 2026 | Rice cakes | 201K | 77.3% | 1 | | Jun 2026 | Rice cakes | 201K | 78.5% | 1 | | Jul 2026 | Rice cakes | 201K | 79.2% | 1 | | Aug 2026 | Rice cakes | 246K | 76.7% | 1 | | Sep 2026 | Rice cakes | — | — | — | | Oct 2025 | Oats | 201K | 93.2% | 1 | | Nov 2025 | Oats | 165K | 92.6% | 1 | | Dec 2025 | Oats | 165K | 93.8% | 1 | | Jan 2026 | Oats | 201K | 92.2% | 1 | | Feb 2026 | Oats | 201K | 92.2% | 1 | | Mar 2026 | Oats | 201K | 92.4% | 1 | | Apr 2026 | Oats | 201K | 93.2% | 1 | | May 2026 | Oats | 201K | 93.7% | 1 | | Jun 2026 | Oats | 201K | 93.7% | 1 | | Jul 2026 | Oats | 201K | 94.1% | 1 | | Aug 2026 | Oats | 246K | 94.4% | 1 | | Sep 2026 | Oats | — | — | — | ## How is Quaker Oats measured? Brandwave collects information about searches that people make online using Quaker Oats’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “quaker oats” ## Which breakfast cereals compete with Quaker Oats? - [Kellogg's](/demand/global-en/brands/kelloggs): Head-to-head: /demand/global-en/compare/kelloggs-vs-quaker-oats - [Weetabix](/demand/global-en/brands/weetabix): Head-to-head: /demand/global-en/compare/quaker-oats-vs-weetabix - [Weet-Bix](/demand/global-en/brands/weet-bix): Head-to-head: /demand/global-en/compare/quaker-oats-vs-weet-bix - [Nestle](/demand/global-en/brands/nestle-confectionery): Head-to-head: /demand/global-en/compare/nestle-confectionery-vs-quaker-oats - [General Mills](/demand/global-en/brands/general-mills): Head-to-head: /demand/global-en/compare/general-mills-vs-quaker-oats ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Quaker Oats: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/quaker-oats This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/quaker-oats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.