---
title: "PurpleAir: search popularity and Share of Search worldwide"
description: "PurpleAir is an air quality monitor brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/purpleair"
publisher: "Brandwave"
---

# PurpleAir: search popularity and Share of Search worldwide

PurpleAir is an air quality monitor brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: PurpleAir
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among air quality monitor brands**: 48%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Air quality monitor brands | 2 | 48% | 368K |

- [Air quality monitor brands](/demand/global-en/categories/air-quality-monitor-brands)

## How has branded search demand for PurpleAir changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for PurpleAir worldwide rose from 33.1K to 368K.
- Across the 11 months ending August 2026, PurpleAir’s estimated Share of Search among air quality monitor brands worldwide increased from 21.3% to 48%.
- Across the 11 months ending August 2026, PurpleAir’s estimated Share of Search among air quality monitor brands worldwide peaked at 57.4% in July 2026 and was lowest at 6.3% in November 2025.

## How did search popularity change for air quality monitor brands worldwide in August 2026?

- In August 2026, IQAir overtook PurpleAir to take the highest estimated Share of Search among air quality monitor brands worldwide, at 49.5%.
- In August 2026, PurpleAir lost estimated Share of Search among air quality monitor brands worldwide, from 57.4% to 48%.
- Airthings’ estimated Share of Search among air quality monitor brands worldwide has lost ground for 3 months in a row, from 13.9% to 1.9% in August 2026.
- Awair’s estimated Share of Search among air quality monitor brands worldwide has lost ground for 3 months in a row, from 2.2% to 0.31% in August 2026.
- Temtop’s estimated Share of Search among air quality monitor brands worldwide has lost ground for 3 months in a row, from 1.5% to 0.25% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Air quality monitor brands | 33.1K | 21.3% | 2 |
| Nov 2025 | Air quality monitor brands | 27.1K | 6.3% | 2 |
| Dec 2025 | Air quality monitor brands | 40.5K | 7.7% | 2 |
| Jan 2026 | Air quality monitor brands | 49.5K | 17.1% | 2 |
| Feb 2026 | Air quality monitor brands | 27.1K | 13.9% | 2 |
| Mar 2026 | Air quality monitor brands | 22.2K | 13.3% | 3 |
| Apr 2026 | Air quality monitor brands | 22.2K | 13.8% | 2 |
| May 2026 | Air quality monitor brands | 27.1K | 20.8% | 2 |
| Jun 2026 | Air quality monitor brands | 90.5K | 51.7% | 1 |
| Jul 2026 | Air quality monitor brands | 368K | 57.4% | 1 |
| Aug 2026 | Air quality monitor brands | 368K | 48% | 2 |
| Sep 2026 | Air quality monitor brands | — | — | — |

## How is PurpleAir measured?

Brandwave collects information about searches that people make online using PurpleAir’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “purple air”

## Which air quality monitor brands compete with PurpleAir?

- [IQAir](/demand/global-en/brands/iqair): Head-to-head: /demand/global-en/compare/iqair-vs-purpleair
- [Airthings](/demand/global-en/brands/airthings): Head-to-head: /demand/global-en/compare/airthings-vs-purpleair
- [Awair](/demand/global-en/brands/awair): Head-to-head: /demand/global-en/compare/awair-vs-purpleair
- [Temtop](/demand/global-en/brands/temtop): Head-to-head: /demand/global-en/compare/purpleair-vs-temtop

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "PurpleAir: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/purpleair

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/purpleair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.