--- title: "Purina: search popularity and Share of Search worldwide" description: "Purina is a pet food brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/purina" publisher: "Brandwave" --- # Purina: search popularity and Share of Search worldwide Purina is a pet food brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Purina - **Owned by**: Nestlé - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among pet food brands**: 12.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet food brands | 3 | 12.3% | 165K | | Dog food brands | 3 | 12.4% | 165K | - [Pet food brands](/demand/global-en/categories/pet-food-brands) - [Dog food brands](/demand/global-en/categories/dog-food-brands) ## How has branded search demand for Purina changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Purina worldwide fell from 201K to 165K. - Across the 11 months ending August 2026, Purina’s estimated Share of Search among pet food brands worldwide decreased from 13.5% to 12.3%. - Across the 11 months ending August 2026, Purina’s estimated Share of Search among pet food brands worldwide peaked at 13.6% in February 2026 and was lowest at 11.1% in March 2026. - Across the 11 months ending August 2026, Purina’s estimated Share of Search among dog food brands worldwide decreased from 13.6% to 12.4%. - Across the 11 months ending August 2026, Purina’s estimated Share of Search among dog food brands worldwide peaked at 13.7% in December 2025 and was lowest at 11.1% in March 2026. ## How did search popularity change for pet food brands worldwide in August 2026? - In August 2026, Royal Canin gained estimated Share of Search among pet food brands worldwide, from 45.3% to 50.4%. - In August 2026, Hill's lost estimated Share of Search among pet food brands worldwide, from 37.1% to 33.7%. - In August 2026, Purina lost estimated Share of Search among pet food brands worldwide, from 13.6% to 12.3%. - Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. - Estimated monthly branded searches for ZIWI Peak worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## How did search popularity change for dog food brands worldwide in August 2026? - In August 2026, Royal Canin gained estimated Share of Search among dog food brands worldwide, from 45.6% to 50.6%. - In August 2026, Hill's lost estimated Share of Search among dog food brands worldwide, from 37.3% to 33.8%. - In August 2026, Purina lost estimated Share of Search among dog food brands worldwide, from 13.7% to 12.4%. - Estimated monthly branded searches for Black Hawk worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. - Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet food brands | 201K | 13.5% | 3 | | Nov 2025 | Pet food brands | 165K | 11.4% | 3 | | Dec 2025 | Pet food brands | 165K | 13.6% | 3 | | Jan 2026 | Pet food brands | 165K | 11.4% | 3 | | Feb 2026 | Pet food brands | 165K | 13.6% | 3 | | Mar 2026 | Pet food brands | 165K | 11.1% | 3 | | Apr 2026 | Pet food brands | 165K | 13.6% | 3 | | May 2026 | Pet food brands | 165K | 13.6% | 3 | | Jun 2026 | Pet food brands | 165K | 13.6% | 3 | | Jul 2026 | Pet food brands | 165K | 13.6% | 3 | | Aug 2026 | Pet food brands | 165K | 12.3% | 3 | | Sep 2026 | Pet food brands | — | — | — | | Oct 2025 | Dog food brands | 201K | 13.6% | 3 | | Nov 2025 | Dog food brands | 165K | 11.5% | 3 | | Dec 2025 | Dog food brands | 165K | 13.7% | 3 | | Jan 2026 | Dog food brands | 165K | 11.5% | 3 | | Feb 2026 | Dog food brands | 165K | 13.7% | 3 | | Mar 2026 | Dog food brands | 165K | 11.1% | 3 | | Apr 2026 | Dog food brands | 165K | 13.7% | 3 | | May 2026 | Dog food brands | 165K | 13.7% | 3 | | Jun 2026 | Dog food brands | 165K | 13.7% | 3 | | Jul 2026 | Dog food brands | 165K | 13.7% | 3 | | Aug 2026 | Dog food brands | 165K | 12.4% | 3 | | Sep 2026 | Dog food brands | — | — | — | ## How is Purina measured? Brandwave collects information about searches that people make online using Purina’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “purina” ## Which pet food brands compete with Purina? - [Royal Canin](/demand/global-en/brands/royal-canin): Head-to-head: /demand/global-en/compare/purina-vs-royal-canin - [Hill's](/demand/global-en/brands/hills): Head-to-head: /demand/global-en/compare/hills-vs-purina - [Eukanuba](/demand/global-en/brands/eukanuba): Head-to-head: /demand/global-en/compare/eukanuba-vs-purina - [ZIWI Peak](/demand/global-en/brands/ziwi-peak): Head-to-head: /demand/global-en/compare/purina-vs-ziwi-peak ## Who owns Purina? Purina is owned by Nestlé. Brandwave also tracks Maggi, Milo, NAN, Nescafé and Nesquik, owned by the same company, worldwide. - [Nestlé](/demand/global-en/companies/nestle): Owns 9 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Purina? Purina is owned by Nestlé. Brandwave also tracks Maggi, Milo, NAN, Nescafé and Nesquik, owned by the same company, worldwide. ## Cite this page Brandwave. "Purina: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/purina This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/purina. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.