--- title: "Purina Pro Plan Veterinary Supplements: search popularity worldwide" description: "Purina Pro Plan Veterinary Supplements makes supplements for cats and dogs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/purina-pro-plan-veterinary-supplements" publisher: "Brandwave" --- # Purina Pro Plan Veterinary Supplements: search popularity worldwide Purina Pro Plan Veterinary Supplements makes supplements for cats and dogs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Purina Pro Plan Veterinary Supplements - **Owned by**: Nestlé - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among pet supplement brands**: 39% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet supplement brands | 2 | 39% | 89.2K | - [Pet supplement brands](/demand/global-en/categories/pet-supplement-brands) ## Top pet supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Purina Pro Plan Veterinary Supplements was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Purina Pro Plan Veterinary Supplements is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nutramax | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Purina Pro Plan Veterinary Supplements | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Nordic Naturals | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Zesty Paws | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | VetriScience | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | PetHonesty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NaturVet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VetIQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet supplement brands - Asked ChatGPT "Which pet supplement brand should I buy?": 1. Nordic Naturals, 2. Purina Pro Plan Veterinary Supplements, 3. Nutramax - Asked ChatGPT "What are the best pet supplement brands?": 1. Nutramax, 2. Purina Pro Plan Veterinary Supplements, 3. Nordic Naturals, 4. Zesty Paws - Asked ChatGPT "What's the best pet supplement brand for supporting pet health?": 1. Nutramax, 2. Purina Pro Plan Veterinary Supplements, 3. VetriScience, 4. Zesty Paws - Searched Google, AI Overview "dog joint supplement": 1. Nutramax, 2. VetriScience - Searched Google, AI Overview "pet health supplements": 1. Zesty Paws, 2. VetriScience Not named in any answer: PetHonesty, NaturVet and VetIQ. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Purina Pro Plan Veterinary Supplements changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Purina Pro Plan Veterinary Supplements worldwide held steady, from 85.2K to 89.2K. - Across the 12 months ending September 2026, Purina Pro Plan Veterinary Supplements’ share of searches among pet supplement brands worldwide increased from 37.5% to 39%. - Across the 12 months ending September 2026, Purina Pro Plan Veterinary Supplements’ share of searches among pet supplement brands worldwide peaked at 39% in September 2026 and was lowest at 33.5% in November 2025. ## How did search popularity change for pet supplement brands worldwide in September 2026? - In September 2026, VetriScience lost share of searches among pet supplement brands worldwide, from 3.5% to 2.9%. - Purina Pro Plan Veterinary Supplements’ share of searches among pet supplement brands worldwide has gained ground for 3 months in a row, from 34% to 39% in September 2026. - In September 2026, PetHonesty rose from 5th to 4th among pet supplement brands worldwide. - Estimated monthly branded searches for VetIQ worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet supplement brands | 85.2K | 37.5% | 2 | | Nov 2025 | Pet supplement brands | 70.9K | 33.5% | 2 | | Dec 2025 | Pet supplement brands | 73.3K | 34.9% | 2 | | Jan 2026 | Pet supplement brands | 87.1K | 34.7% | 2 | | Feb 2026 | Pet supplement brands | 70.9K | 34.5% | 2 | | Mar 2026 | Pet supplement brands | 84.5K | 34% | 2 | | Apr 2026 | Pet supplement brands | 84.5K | 34.1% | 2 | | May 2026 | Pet supplement brands | 73.3K | 34% | 2 | | Jun 2026 | Pet supplement brands | 73.6K | 34% | 2 | | Jul 2026 | Pet supplement brands | 87K | 37.8% | 2 | | Aug 2026 | Pet supplement brands | 89.4K | 38.6% | 2 | | Sep 2026 | Pet supplement brands | 89.2K | 39% | 2 | ## How are Purina Pro Plan Veterinary Supplements’ branded searches counted? Brandwave collects information about searches that people make online using Purina Pro Plan Veterinary Supplements’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fortiflora” - “purina fortiflora” - “purina pro plan veterinary supplements” ## Which pet supplement brands compete with Purina Pro Plan Veterinary Supplements? - [Nordic Naturals](/demand/global-en/brands/nordic-naturals): Head-to-head: /demand/global-en/compare/nordic-naturals-vs-purina-pro-plan-veterinary-supplements - [Zesty Paws](/demand/global-en/brands/zesty-paws): Head-to-head: /demand/global-en/compare/purina-pro-plan-veterinary-supplements-vs-zesty-paws - [PetHonesty](/demand/global-en/brands/pethonesty): Head-to-head: /demand/global-en/compare/pethonesty-vs-purina-pro-plan-veterinary-supplements - [VetriScience](/demand/global-en/brands/vetriscience): Head-to-head: /demand/global-en/compare/purina-pro-plan-veterinary-supplements-vs-vetriscience - [NaturVet](/demand/global-en/brands/naturvet): Head-to-head: /demand/global-en/compare/naturvet-vs-purina-pro-plan-veterinary-supplements - [Nutramax](/demand/global-en/brands/nutramax) - [VetIQ](/demand/global-en/brands/vetiq) ## Who owns Purina Pro Plan Veterinary Supplements? Purina Pro Plan Veterinary Supplements is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Fancy Feast, Gerber, Maggi, Milo, NAN, Nescafé and Nesquik, owned by the same company, worldwide. - [Nestlé](/demand/global-en/companies/nestle): Owns 13 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Purina Pro Plan Veterinary Supplements? Purina Pro Plan Veterinary Supplements is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Fancy Feast, Gerber, Maggi, Milo, NAN, Nescafé and Nesquik, owned by the same company, worldwide. ## Cite this page Brandwave. "Purina Pro Plan Veterinary Supplements: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/purina-pro-plan-veterinary-supplements This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/purina-pro-plan-veterinary-supplements. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.