--- title: "Purell: search popularity and Share of Search worldwide" description: "Purell is a hand sanitiser brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/purell" publisher: "Brandwave" --- # Purell: search popularity and Share of Search worldwide Purell is a hand sanitiser brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Purell - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among disinfectant sprays**: 3.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Disinfectant sprays | 5 | 3.5% | 22.2K | | Hand sanitiser brands | 3 | 6.6% | 22.2K | - [Disinfectant sprays](/demand/global-en/categories/disinfectant-sprays) - [Hand sanitiser brands](/demand/global-en/categories/hand-sanitiser-brands) ## How has branded search demand for Purell changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Purell worldwide rose from 18.1K to 22.2K. - Across the 11 months ending August 2026, Purell’s estimated Share of Search among disinfectant sprays worldwide peaked at 4.7% in June 2026 and was lowest at 3% in October 2025. - Across the 11 months ending August 2026, Purell’s estimated Share of Search among hand sanitiser brands worldwide increased from 5.5% to 6.6%. - Across the 11 months ending August 2026, Purell’s estimated Share of Search among hand sanitiser brands worldwide peaked at 8% in June 2026 and was lowest at 5% in March 2026. ## How did search popularity change for disinfectant sprays worldwide in August 2026? - In August 2026, Lysol gained estimated Share of Search among disinfectant sprays worldwide, from 22.4% to 25.8%. - In August 2026, Dettol lost estimated Share of Search among disinfectant sprays worldwide, from 40.8% to 38.4%. - In August 2026, Clorox lost estimated Share of Search among disinfectant sprays worldwide, from 27.3% to 25.8%. - Estimated monthly branded searches for Purell worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. ## How did search popularity change for hand sanitiser brands worldwide in August 2026? - In August 2026, Purell gained estimated Share of Search among hand sanitiser brands worldwide, from 5.5% to 6.6%. - In August 2026, Germ-X gained estimated Share of Search among hand sanitiser brands worldwide, from 1.3% to 2%. - In August 2026, Dettol lost estimated Share of Search among hand sanitiser brands worldwide, from 74.2% to 72.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Disinfectant sprays | 18.1K | 3% | 5 | | Nov 2025 | Disinfectant sprays | 18.1K | 3.1% | 5 | | Dec 2025 | Disinfectant sprays | 18.1K | 3.1% | 5 | | Jan 2026 | Disinfectant sprays | 22.2K | 3.6% | 5 | | Feb 2026 | Disinfectant sprays | 18.1K | 3.4% | 5 | | Mar 2026 | Disinfectant sprays | 18.1K | 3% | 5 | | Apr 2026 | Disinfectant sprays | 22.2K | 3.8% | 5 | | May 2026 | Disinfectant sprays | 22.2K | 3.7% | 4 | | Jun 2026 | Disinfectant sprays | 27.1K | 4.7% | 4 | | Jul 2026 | Disinfectant sprays | 18.1K | 3% | 5 | | Aug 2026 | Disinfectant sprays | 22.2K | 3.5% | 5 | | Sep 2026 | Disinfectant sprays | — | — | — | | Oct 2025 | Hand sanitiser brands | 18.1K | 5.5% | 3 | | Nov 2025 | Hand sanitiser brands | 18.1K | 5.6% | 3 | | Dec 2025 | Hand sanitiser brands | 18.1K | 5.8% | 3 | | Jan 2026 | Hand sanitiser brands | 22.2K | 6.8% | 3 | | Feb 2026 | Hand sanitiser brands | 18.1K | 6.3% | 3 | | Mar 2026 | Hand sanitiser brands | 18.1K | 5% | 3 | | Apr 2026 | Hand sanitiser brands | 22.2K | 5.8% | 3 | | May 2026 | Hand sanitiser brands | 22.2K | 6.1% | 3 | | Jun 2026 | Hand sanitiser brands | 27.1K | 8% | 3 | | Jul 2026 | Hand sanitiser brands | 18.1K | 5.5% | 3 | | Aug 2026 | Hand sanitiser brands | 22.2K | 6.6% | 3 | | Sep 2026 | Hand sanitiser brands | — | — | — | ## How is Purell measured? Brandwave collects information about searches that people make online using Purell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “purell” ## Which disinfectant sprays compete with Purell? - [Dettol](/demand/global-en/brands/dettol): Head-to-head: /demand/global-en/compare/dettol-vs-purell - [Clorox](/demand/global-en/brands/clorox): Head-to-head: /demand/global-en/compare/clorox-vs-purell - [Lysol](/demand/global-en/brands/lysol): Head-to-head: /demand/global-en/compare/lysol-vs-purell - [Zoflora](/demand/global-en/brands/zoflora): Head-to-head: /demand/global-en/compare/purell-vs-zoflora - [Microban](/demand/global-en/brands/microban): Head-to-head: /demand/global-en/compare/microban-vs-purell ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Purell: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/purell This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/purell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.