---
title: "PureGym: search popularity and Share of Search worldwide"
description: "PureGym is gym chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/puregym"
publisher: "Brandwave"
---

# PureGym: search popularity and Share of Search worldwide

PureGym is gym chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: PureGym
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among fitness chains**: 5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fitness chains | 4 | 5% | 823K |

- [Fitness chains](/demand/global-en/categories/fitness-chains)

## How has branded search demand for PureGym changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for PureGym worldwide held steady at 823K.
- Across the 11 months ending August 2026, PureGym’s estimated Share of Search among fitness chains worldwide peaked at 5% in August 2026 and was lowest at 3.6% in May 2026.

## How did search popularity change for fitness chains worldwide in August 2026?

- In August 2026, Anytime Fitness gained estimated Share of Search among fitness chains worldwide, from 17.8% to 20.3%.
- In August 2026, PureGym gained estimated Share of Search among fitness chains worldwide, from 3.6% to 5%.
- In August 2026, Gold's Gym gained estimated Share of Search among fitness chains worldwide, from 4.4% to 5%.
- In August 2026, Planet Fitness lost estimated Share of Search among fitness chains worldwide, from 72.1% to 67.2%.
- Estimated monthly branded searches for Les Mills worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
- Estimated monthly branded searches for GoodLife Fitness worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fitness chains | 823K | 5% | 4 |
| Nov 2025 | Fitness chains | 823K | 4.9% | 4 |
| Dec 2025 | Fitness chains | 823K | 4.9% | 4 |
| Jan 2026 | Fitness chains | 1M | 4.9% | 4 |
| Feb 2026 | Fitness chains | 823K | 5% | 4 |
| Mar 2026 | Fitness chains | 823K | 4.3% | 4 |
| Apr 2026 | Fitness chains | 673K | 4.1% | 4 |
| May 2026 | Fitness chains | 673K | 3.6% | 4 |
| Jun 2026 | Fitness chains | 673K | 3.6% | 4 |
| Jul 2026 | Fitness chains | 673K | 3.6% | 4 |
| Aug 2026 | Fitness chains | 823K | 5% | 4 |
| Sep 2026 | Fitness chains | — | — | — |

## How is PureGym measured?

Brandwave collects information about searches that people make online using PureGym’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “puregym”

## Which fitness chains compete with PureGym?

- [Planet Fitness](/demand/global-en/brands/planet-fitness): Head-to-head: /demand/global-en/compare/planet-fitness-vs-puregym
- [Anytime Fitness](/demand/global-en/brands/anytime-fitness): Head-to-head: /demand/global-en/compare/anytime-fitness-vs-puregym
- [Gold's Gym](/demand/global-en/brands/gold-s-gym): Head-to-head: /demand/global-en/compare/gold-s-gym-vs-puregym
- [GoodLife Fitness](/demand/global-en/brands/goodlife-fitness): Head-to-head: /demand/global-en/compare/goodlife-fitness-vs-puregym
- [Les Mills](/demand/global-en/brands/les-mills): Head-to-head: /demand/global-en/compare/les-mills-vs-puregym

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "PureGym: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/puregym

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/puregym. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.