--- title: "Pura: search popularity worldwide" description: "A smart home fragrance diffuser controlled from a phone app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/pura" publisher: "Brandwave" --- # Pura: search popularity worldwide A smart home fragrance diffuser controlled from a phone app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pura - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among diffuser brands**: 0.78% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Diffuser brands | 4 | 0.78% | 60.5K | | Air freshener brands | 4 | 1.1% | 9.9K | - [Diffuser brands](/demand/global-en/categories/diffuser-brands) - [Air freshener brands](/demand/global-en/categories/air-freshener-brands) ## Top diffuser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pura was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pura is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitruvi | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Pura | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Diptyque | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Aera | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Neom | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bath & Body Works | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yankee Candle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Muji | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about diffuser brands - Asked ChatGPT "Which diffuser brand should I buy?": 1. Vitruvi, 2. Pura - Asked ChatGPT "What are the best diffuser brands?": 1. Vitruvi, 2. Aera, 3. Pura, 4. Neom - Asked ChatGPT "What's the best diffuser brand for home fragrance?": 1. Diptyque, 2. Pura, 3. Neom, 4. Aera - Searched Google, AI Overview "essential oil diffuser": named none of the brands we track - Searched Google, AI Overview "aroma diffuser": named none of the brands we track Not named in any answer: Bath & Body Works, Yankee Candle and Muji. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Pura changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pura worldwide rose from 59.4K to 70.4K. - Across the 12 months ending September 2026, Pura’s share of searches among diffuser brands worldwide held steady, from 0.62% to 0.78%. - Across the 12 months ending September 2026, Pura’s share of searches among air freshener brands worldwide held steady, from 0.82% to 1.1%. ## How did search popularity change for diffuser brands worldwide in September 2026? - In September 2026, Yankee Candle gained share of searches among diffuser brands worldwide, from 5.9% to 7.1%. - In September 2026, Bath & Body Works lost share of searches among diffuser brands worldwide, from 82.1% to 80.9%. - Estimated monthly branded searches for Muji worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026. - Estimated monthly branded searches for Pura worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026. - Estimated monthly branded searches for Vitruvi worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. - Estimated monthly branded searches for Neom worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## How did search popularity change for air freshener brands worldwide in September 2026? - In September 2026, Yankee Candle gained share of searches among air freshener brands worldwide, from 55.8% to 58.7%. - In September 2026, Air Wick gained share of searches among air freshener brands worldwide, from 16.7% to 17.6%. - In September 2026, Febreze lost share of searches among air freshener brands worldwide, from 24.9% to 21.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Diffuser brands | 49.5K | 0.62% | 4 | | Nov 2025 | Diffuser brands | 90.5K | 0.65% | 4 | | Dec 2025 | Diffuser brands | 90.5K | 0.54% | 4 | | Jan 2026 | Diffuser brands | 60.5K | 0.92% | 4 | | Feb 2026 | Diffuser brands | 40.5K | 0.65% | 4 | | Mar 2026 | Diffuser brands | 40.5K | 0.63% | 4 | | Apr 2026 | Diffuser brands | 40.5K | 0.66% | 4 | | May 2026 | Diffuser brands | 49.5K | 0.78% | 4 | | Jun 2026 | Diffuser brands | 40.5K | 0.54% | 4 | | Jul 2026 | Diffuser brands | 49.5K | 0.78% | 4 | | Aug 2026 | Diffuser brands | 49.5K | 0.65% | 4 | | Sep 2026 | Diffuser brands | 60.5K | 0.78% | 4 | | Oct 2025 | Air freshener brands | 9.9K | 0.82% | 4 | | Nov 2025 | Air freshener brands | 14.8K | 0.92% | 4 | | Dec 2025 | Air freshener brands | 14.8K | 0.81% | 4 | | Jan 2026 | Air freshener brands | 12.1K | 1.3% | 4 | | Feb 2026 | Air freshener brands | 8.1K | 1.2% | 4 | | Mar 2026 | Air freshener brands | 8.1K | 1.2% | 5 | | Apr 2026 | Air freshener brands | 8.1K | 1.3% | 5 | | May 2026 | Air freshener brands | 9.9K | 1.7% | 4 | | Jun 2026 | Air freshener brands | 8.1K | 1.4% | 4 | | Jul 2026 | Air freshener brands | 9.9K | 1.7% | 4 | | Aug 2026 | Air freshener brands | 9.9K | 1.2% | 4 | | Sep 2026 | Air freshener brands | 9.9K | 1.1% | 4 | ## How are Pura’s branded searches counted? Brandwave collects information about searches that people make online using Pura’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pura diffuser” - “pura scents” ## Which diffuser brands compete with Pura? - [Bath & Body Works](/demand/global-en/brands/bath-body-works): Head-to-head: /demand/global-en/compare/bath-body-works-vs-pura - [Diptyque](/demand/global-en/brands/diptyque): Head-to-head: /demand/global-en/compare/diptyque-vs-pura - [Yankee Candle](/demand/global-en/brands/yankee-candle): Head-to-head: /demand/global-en/compare/pura-vs-yankee-candle - [Muji](/demand/global-en/brands/muji): Head-to-head: /demand/global-en/compare/muji-vs-pura - [Neom](/demand/global-en/brands/neom): Head-to-head: /demand/global-en/compare/neom-vs-pura - [Aera](/demand/global-en/brands/aera) - [Vitruvi](/demand/global-en/brands/vitruvi) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pura: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/pura This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pura. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.