---
title: "PUR: search popularity and Share of Search worldwide"
description: "PUR offers water filter products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pur-water"
publisher: "Brandwave"
---

# PUR: search popularity and Share of Search worldwide

PUR offers water filter products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: PUR
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among water filter pitcher brands**: 4.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Water filter pitcher brands | 4 | 4.7% | 41.9K |

- [Water filter pitcher brands](/demand/global-en/categories/water-filter-pitcher-brands)

## How has branded search demand for PUR changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for PUR worldwide rose from 35.1K to 41.9K.
- Across the 11 months ending August 2026, PUR’s estimated Share of Search among water filter pitcher brands worldwide peaked at 5.7% in February 2026 and was lowest at 3.9% in April 2026.

## How did search popularity change for water filter pitcher brands worldwide in August 2026?

- In August 2026, Brita gained estimated Share of Search among water filter pitcher brands worldwide, from 61.8% to 64.1%.
- In August 2026, LifeStraw gained estimated Share of Search among water filter pitcher brands worldwide, from 14% to 15.7%.
- In August 2026, Clearly Filtered lost estimated Share of Search among water filter pitcher brands worldwide, from 7.1% to 4.1%.
- In August 2026, Culligan ZeroWater lost estimated Share of Search among water filter pitcher brands worldwide, from 12.2% to 11.4%.
- In August 2026, PUR rose from 5th to 4th among water filter pitcher brands worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Water filter pitcher brands | 35.1K | 4.9% | 4 |
| Nov 2025 | Water filter pitcher brands | 34.1K | 4.8% | 4 |
| Dec 2025 | Water filter pitcher brands | 28.6K | 3.9% | 5 |
| Jan 2026 | Water filter pitcher brands | 35.3K | 4.5% | 4 |
| Feb 2026 | Water filter pitcher brands | 36.5K | 5.7% | 5 |
| Mar 2026 | Water filter pitcher brands | 34.9K | 4% | 5 |
| Apr 2026 | Water filter pitcher brands | 28.7K | 3.9% | 5 |
| May 2026 | Water filter pitcher brands | 34.8K | 4.6% | 5 |
| Jun 2026 | Water filter pitcher brands | 34K | 4.4% | 5 |
| Jul 2026 | Water filter pitcher brands | 40.3K | 4.9% | 5 |
| Aug 2026 | Water filter pitcher brands | 41.9K | 4.7% | 4 |
| Sep 2026 | Water filter pitcher brands | — | — | — |

## How is PUR measured?

Brandwave collects information about searches that people make online using PUR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pitcher pur”
- “pur com”
- “pur water filter”
- “pur water filter pitcher”
- “pur water pitcher”

## Which water filter pitcher brands compete with PUR?

- [Brita](/demand/global-en/brands/brita): Head-to-head: /demand/global-en/compare/brita-vs-pur-water
- [LifeStraw](/demand/global-en/brands/lifestraw): Head-to-head: /demand/global-en/compare/lifestraw-vs-pur-water
- [Culligan ZeroWater](/demand/global-en/brands/culligan-zerowater): Head-to-head: /demand/global-en/compare/culligan-zerowater-vs-pur-water
- [Clearly Filtered](/demand/global-en/brands/clearly-filtered): Head-to-head: /demand/global-en/compare/clearly-filtered-vs-pur-water

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "PUR: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/pur-water

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pur-water. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.