--- title: "Publer: search popularity worldwide" description: "Publer is a social media scheduling tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/publer" publisher: "Brandwave" --- # Publer: search popularity worldwide Publer is a social media scheduling tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Publer - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among social media scheduling tools**: 11% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Social media scheduling tools | 4 | 11% | 110K | - [Social media scheduling tools](/demand/global-en/categories/social-media-scheduling-tools) ## Top social media scheduling tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Publer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Publer is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Buffer | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Later | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Metricool | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Publer | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Hootsuite | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sprout Social | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Planoly | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Loomly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social media scheduling tools - Asked ChatGPT "Which social media scheduling tool should I use?": 1. Buffer, 2. Later, 3. Metricool, 4. Publer, 5. Hootsuite - Asked ChatGPT "What are the best social media scheduling tools?": 1. Buffer, 2. Metricool, 3. Later, 4. Publer, 5. Hootsuite, 6. Sprout Social - Asked ChatGPT "What's the best social media scheduling tool for scheduled posts?": 1. Buffer, 2. Publer, 3. Later, 4. Metricool - Searched Google, AI Overview "social media scheduling tools": 1. Buffer, 2. Hootsuite, 3. Metricool, 4. Later, 5. Sprout Social - Searched Google, AI Overview "social media planner": 1. Planoly Not named in any answer: Loomly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Publer changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Publer worldwide rose from 74K to 110K. - Across the 12 months ending September 2026, Publer’s share of searches among social media scheduling tools worldwide increased from 9% to 11%. - Across the 12 months ending September 2026, Publer’s share of searches among social media scheduling tools worldwide peaked at 15.6% in May 2026 and was lowest at 9% in October 2025. ## How did search popularity change for social media scheduling tools worldwide in September 2026? - In September 2026, Buffer overtook Hootsuite and Publer to rank 2nd among social media scheduling tools worldwide, with 18.8% of the searches. - In September 2026, Metricool gained share of searches among social media scheduling tools worldwide, from 44.4% to 45.1%. - In September 2026, Hootsuite lost share of searches among social media scheduling tools worldwide, from 13.6% to 11.3%. - In September 2026, Publer lost share of searches among social media scheduling tools worldwide, from 13.3% to 11%. - In September 2026, Sprout Social lost share of searches among social media scheduling tools worldwide, from 11.1% to 9.2%. - Later’s share of searches among social media scheduling tools worldwide has lost ground for 3 months in a row, from 1.5% to 0.93% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Social media scheduling tools | 74K | 9% | 4 | | Nov 2025 | Social media scheduling tools | 74K | 9.5% | 4 | | Dec 2025 | Social media scheduling tools | 74K | 10.3% | 4 | | Jan 2026 | Social media scheduling tools | 90.5K | 10.5% | 4 | | Feb 2026 | Social media scheduling tools | 74K | 9.5% | 4 | | Mar 2026 | Social media scheduling tools | 90.5K | 10.1% | 4 | | Apr 2026 | Social media scheduling tools | 135K | 15% | 3 | | May 2026 | Social media scheduling tools | 135K | 15.6% | 3 | | Jun 2026 | Social media scheduling tools | 110K | 13% | 3 | | Jul 2026 | Social media scheduling tools | 110K | 12.7% | 4 | | Aug 2026 | Social media scheduling tools | 110K | 13.3% | 3 | | Sep 2026 | Social media scheduling tools | 110K | 11% | 4 | ## How are Publer’s branded searches counted? Brandwave collects information about searches that people make online using Publer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “publer” ## Which social media scheduling tools compete with Publer? - [Metricool](/demand/global-en/brands/metricool): Head-to-head: /demand/global-en/compare/metricool-vs-publer - [Buffer](/demand/global-en/brands/buffer): Head-to-head: /demand/global-en/compare/buffer-vs-publer - [Hootsuite](/demand/global-en/brands/hootsuite): Head-to-head: /demand/global-en/compare/hootsuite-vs-publer - [Sprout Social](/demand/global-en/brands/sprout-social): Head-to-head: /demand/global-en/compare/publer-vs-sprout-social - [Planoly](/demand/global-en/brands/planoly): Head-to-head: /demand/global-en/compare/planoly-vs-publer - [Loomly](/demand/global-en/brands/loomly) - [Later](/demand/global-en/brands/later) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Publer: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/publer This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/publer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.