---
title: "Pub/Sub: search popularity and Share of Search worldwide"
description: "Pub/Sub streams data on Google Cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pub-sub"
publisher: "Brandwave"
---

# Pub/Sub: search popularity and Share of Search worldwide

Pub/Sub streams data on Google Cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pub/Sub
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among streaming data platforms**: 35.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Streaming data platforms | 2 | 35.6% | 33.1K |

- [Streaming data platforms](/demand/global-en/categories/streaming-data-platforms)

## How has branded search demand for Pub/Sub changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pub/Sub worldwide held steady at 33.1K.
- Across the 11 months ending August 2026, Pub/Sub’s estimated Share of Search among streaming data platforms worldwide increased from 26.6% to 35.6%.
- Across the 11 months ending August 2026, Pub/Sub’s estimated Share of Search among streaming data platforms worldwide peaked at 39.8% in July 2026 and was lowest at 13.4% in December 2025.

## How did search popularity change for streaming data platforms worldwide in August 2026?

- In August 2026, Confluent gained estimated Share of Search among streaming data platforms worldwide, from 48.6% to 53.3%.
- In August 2026, Kafka gained estimated Share of Search among streaming data platforms worldwide, from 5.3% to 5.8%.
- In August 2026, Pub/Sub lost estimated Share of Search among streaming data platforms worldwide, from 39.8% to 35.6%.
- In August 2026, Kinesis lost estimated Share of Search among streaming data platforms worldwide, from 5.3% to 3.9%.
- Redpanda’s estimated Share of Search among streaming data platforms worldwide has gained ground for 3 months in a row, from 0.8% to 1.4% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Streaming data platforms | 33.1K | 26.6% | 2 |
| Nov 2025 | Streaming data platforms | 33.1K | 30.6% | 2 |
| Dec 2025 | Streaming data platforms | 33.1K | 13.4% | 2 |
| Jan 2026 | Streaming data platforms | 33.1K | 27.2% | 2 |
| Feb 2026 | Streaming data platforms | 33.1K | 27.4% | 2 |
| Mar 2026 | Streaming data platforms | 40.5K | 27.8% | 2 |
| Apr 2026 | Streaming data platforms | 40.5K | 32% | 2 |
| May 2026 | Streaming data platforms | 40.5K | 32.2% | 2 |
| Jun 2026 | Streaming data platforms | 40.5K | 36.1% | 2 |
| Jul 2026 | Streaming data platforms | 40.5K | 39.8% | 2 |
| Aug 2026 | Streaming data platforms | 33.1K | 35.6% | 2 |
| Sep 2026 | Streaming data platforms | — | — | — |

## How is Pub/Sub measured?

Brandwave collects information about searches that people make online using Pub/Sub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pub/sub”

## Which streaming data platforms compete with Pub/Sub?

- [Confluent](/demand/global-en/brands/confluent): Head-to-head: /demand/global-en/compare/confluent-vs-pub-sub
- [Kafka](/demand/global-en/brands/kafka): Head-to-head: /demand/global-en/compare/kafka-vs-pub-sub
- [Kinesis](/demand/global-en/brands/kinesis): Head-to-head: /demand/global-en/compare/kinesis-vs-pub-sub
- [Redpanda](/demand/global-en/brands/redpanda): Head-to-head: /demand/global-en/compare/pub-sub-vs-redpanda

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pub/Sub: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/pub-sub

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pub-sub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.