---
title: "PRS: search popularity worldwide"
description: "PRS is guitar maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/prs-guitars"
publisher: "Brandwave"
---

# PRS: search popularity worldwide

PRS is guitar maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: PRS
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among electric guitars**: 12%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Electric guitars | 4 | 12% | 110K |

- [Electric guitars](/demand/global-en/categories/electric-guitars)

## How has branded search demand for PRS changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for PRS worldwide held steady at 110K.
- Across the 11 months ending August 2026, PRS’s estimated Share of Search among electric guitars worldwide increased from 10.4% to 12%.
- Across the 11 months ending August 2026, PRS’s estimated Share of Search among electric guitars worldwide peaked at 12% in August 2026 and was lowest at 8% in March 2026.

## How did search popularity change for electric guitars worldwide in August 2026?

- In August 2026, PRS gained estimated Share of Search among electric guitars worldwide, from 10.1% to 12%.
- In August 2026, Fender lost estimated Share of Search among electric guitars worldwide, from 50% to 48.9%.
- Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
- Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
- Estimated monthly branded searches for Squier worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Electric guitars | 110K | 10.4% | 4 |
| Nov 2025 | Electric guitars | 110K | 10% | 4 |
| Dec 2025 | Electric guitars | 110K | 10% | 4 |
| Jan 2026 | Electric guitars | 110K | 9.3% | 4 |
| Feb 2026 | Electric guitars | 110K | 11.6% | 4 |
| Mar 2026 | Electric guitars | 90.5K | 8% | 4 |
| Apr 2026 | Electric guitars | 90.5K | 9.8% | 4 |
| May 2026 | Electric guitars | 110K | 9.6% | 4 |
| Jun 2026 | Electric guitars | 135K | 11.1% | 3 |
| Jul 2026 | Electric guitars | 90.5K | 10.1% | 4 |
| Aug 2026 | Electric guitars | 110K | 12% | 4 |
| Sep 2026 | Electric guitars | — | — | — |

## How is PRS measured?

Brandwave collects information about searches that people make online using PRS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “prs guitars”

## Which electric guitars compete with PRS?

- [Fender](/demand/global-en/brands/fender): Head-to-head: /demand/global-en/compare/fender-vs-prs-guitars
- [Ibanez](/demand/global-en/brands/ibanez): Head-to-head: /demand/global-en/compare/ibanez-vs-prs-guitars
- [Epiphone](/demand/global-en/brands/epiphone): Head-to-head: /demand/global-en/compare/epiphone-vs-prs-guitars
- [Squier](/demand/global-en/brands/squier): Head-to-head: /demand/global-en/compare/prs-guitars-vs-squier
- [Gibson](/demand/global-en/brands/gibson): Head-to-head: /demand/global-en/compare/gibson-vs-prs-guitars

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "PRS: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/prs-guitars

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/prs-guitars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.