--- title: "Proton Pass: search popularity worldwide" description: "Proton Pass is Proton’s password manager. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/proton-pass" publisher: "Brandwave" --- # Proton Pass: search popularity worldwide Proton Pass is Proton’s password manager. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Proton Pass - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among business password managers**: 5.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Business password managers | 5 | 5.2% | 165K | | Password managers | 5 | 5.4% | 165K | - [Business password managers](/demand/global-en/categories/business-password-managers) - [Password managers](/demand/global-en/categories/password-managers) ## Top business password managers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Proton Pass was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Proton Pass is the seventh most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | 1Password | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bitwarden | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Keeper | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NordPass | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dashlane | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | RoboForm | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Proton Pass | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | LastPass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zoho Vault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Passbolt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business password managers - Asked ChatGPT "Which business password manager should I use?": 1. 1Password, 2. Bitwarden, 3. Keeper, 4. NordPass - Asked ChatGPT "What are the best business password managers?": 1. 1Password, 2. Bitwarden, 3. Keeper, 4. Dashlane, 5. NordPass, 6. Proton Pass - Asked ChatGPT "What's the best business password manager for a small team?": 1. 1Password, 2. Bitwarden, 3. Keeper - Searched Google, AI Overview "business password manager": 1. 1Password, 2. Bitwarden, 3. NordPass, 4. Keeper, 5. RoboForm - Searched Google, AI Overview "password manager for teams": named none of the brands we track Not named in any answer: LastPass, Zoho Vault and Passbolt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Proton Pass changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Proton Pass worldwide rose from 135K to 165K. - Across the 12 months ending September 2026, Proton Pass’ share of searches among business password managers worldwide peaked at 6.8% in July 2026 and was lowest at 4.6% in December 2025. - Across the 12 months ending September 2026, Proton Pass rose from 6th to 5th among business password managers worldwide. - Across the 12 months ending September 2026, Proton Pass’ share of searches among password managers worldwide peaked at 7.1% in July 2026 and was lowest at 4.8% in December 2025. - Across the 12 months ending September 2026, Proton Pass rose from 6th to 5th among password managers worldwide. ## How did search popularity change for business password managers worldwide in September 2026? - In September 2026, Dashlane gained share of searches among business password managers worldwide, from 7.9% to 11.7%. - In September 2026, NordPass lost share of searches among business password managers worldwide, from 3.6% to 2%. - In September 2026, Proton Pass lost share of searches among business password managers worldwide, from 6.4% to 5.2%. - RoboForm’s share of searches among business password managers worldwide has gained ground for 3 months in a row, from 1.6% to 2.4% in September 2026. - Estimated monthly branded searches for 1Password worldwide rose 49.2% over 12 measured months, from 557K to 831K in September 2026. - Estimated monthly branded searches for Bitwarden worldwide rose 21.5% over 12 measured months, from 826K to 1M in September 2026. ## How did search popularity change for password managers worldwide in September 2026? - In September 2026, Dashlane gained share of searches among password managers worldwide, from 8.1% to 12.1%. - In September 2026, NordPass lost share of searches among password managers worldwide, from 3.7% to 2%. - In September 2026, Proton Pass lost share of searches among password managers worldwide, from 6.7% to 5.4%. - Estimated monthly branded searches for 1Password worldwide rose 49.2% over 12 measured months, from 554K to 827K in September 2026. - Estimated monthly branded searches for Bitwarden worldwide rose 21.5% over 12 measured months, from 823K to 1M in September 2026. - Estimated monthly branded searches for LastPass worldwide rose 17.8% over 12 measured months, from 468K to 552K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Business password managers | 135K | 5.5% | 6 | | Nov 2025 | Business password managers | 135K | 5.2% | 5 | | Dec 2025 | Business password managers | 110K | 4.6% | 6 | | Jan 2026 | Business password managers | 135K | 5.2% | 5 | | Feb 2026 | Business password managers | 135K | 5.6% | 5 | | Mar 2026 | Business password managers | 165K | 6.4% | 5 | | Apr 2026 | Business password managers | 165K | 6.5% | 5 | | May 2026 | Business password managers | 165K | 6.6% | 5 | | Jun 2026 | Business password managers | 135K | 5.4% | 5 | | Jul 2026 | Business password managers | 165K | 6.8% | 4 | | Aug 2026 | Business password managers | 165K | 6.4% | 5 | | Sep 2026 | Business password managers | 165K | 5.2% | 5 | | Oct 2025 | Password managers | 135K | 5.7% | 6 | | Nov 2025 | Password managers | 135K | 5.4% | 5 | | Dec 2025 | Password managers | 110K | 4.8% | 6 | | Jan 2026 | Password managers | 135K | 5.4% | 5 | | Feb 2026 | Password managers | 135K | 5.8% | 5 | | Mar 2026 | Password managers | 165K | 6.7% | 5 | | Apr 2026 | Password managers | 165K | 6.7% | 5 | | May 2026 | Password managers | 165K | 6.7% | 5 | | Jun 2026 | Password managers | 135K | 5.5% | 5 | | Jul 2026 | Password managers | 165K | 7.1% | 4 | | Aug 2026 | Password managers | 165K | 6.7% | 5 | | Sep 2026 | Password managers | 165K | 5.4% | 5 | ## How are Proton Pass’ branded searches counted? Brandwave collects information about searches that people make online using Proton Pass’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “proton pass” ## Which business password managers compete with Proton Pass? - [Bitwarden](/demand/global-en/brands/bitwarden) - [1Password](/demand/global-en/brands/1password): Head-to-head: /demand/global-en/compare/1password-vs-proton-pass - [LastPass](/demand/global-en/brands/lastpass): Head-to-head: /demand/global-en/compare/lastpass-vs-proton-pass - [Dashlane](/demand/global-en/brands/dashlane): Head-to-head: /demand/global-en/compare/dashlane-vs-proton-pass - [RoboForm](/demand/global-en/brands/roboform): Head-to-head: /demand/global-en/compare/proton-pass-vs-roboform - [NordPass](/demand/global-en/brands/nordpass): Head-to-head: /demand/global-en/compare/nordpass-vs-proton-pass - [Zoho Vault](/demand/global-en/brands/zoho-vault) - [Keeper](/demand/global-en/brands/keeper) - [Passbolt](/demand/global-en/brands/passbolt) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Proton Pass: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/proton-pass This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/proton-pass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.