--- title: "Prosper: search popularity and Share of Search worldwide" description: "Prosper is a lending marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/prosper" publisher: "Brandwave" --- # Prosper: search popularity and Share of Search worldwide Prosper is a lending marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Prosper - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among personal loan platforms**: 4.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Personal loan platforms | 6 | 4.4% | 40.5K | | Lending platforms | 3 | 15.5% | 40.5K | - [Personal loan platforms](/demand/global-en/categories/personal-loan-platforms) - [Lending platforms](/demand/global-en/categories/lending-platforms) ## How has branded search demand for Prosper changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Prosper worldwide held steady at 40.5K. - Across the 11 months ending August 2026, Prosper’s estimated Share of Search among personal loan platforms worldwide peaked at 5.1% in July 2026 and was lowest at 3.9% in June 2026. - Across the 11 months ending August 2026, Prosper’s estimated Share of Search among lending platforms worldwide increased from 9.5% to 15.5%. - Across the 11 months ending August 2026, Prosper’s estimated Share of Search among lending platforms worldwide peaked at 15.5% in August 2026 and was lowest at 9.3% in March 2026. - Across the 11 months ending August 2026, Prosper rose from 4th to 3rd among lending platforms worldwide. ## How did search popularity change for personal loan platforms worldwide in August 2026? - In August 2026, Upstart overtook LendingClub to rank 2nd among personal loan platforms worldwide, at 18%. - In August 2026, Avant gained estimated Share of Search among personal loan platforms worldwide, from 38.2% to 40.1%. - In August 2026, LightStream gained estimated Share of Search among personal loan platforms worldwide, from 14% to 14.7%. - In August 2026, LendingClub lost estimated Share of Search among personal loan platforms worldwide, from 20.9% to 14.7%. - In August 2026, Prosper lost estimated Share of Search among personal loan platforms worldwide, from 5.1% to 4.4%. - SoFi’s estimated Share of Search among personal loan platforms worldwide has gained ground for 3 months in a row, from 6.3% to 8.1% in August 2026. ## How did search popularity change for lending platforms worldwide in August 2026? - In August 2026, Funding Circle gained estimated Share of Search among lending platforms worldwide, from 9.5% to 12.7%. - In August 2026, OnDeck gained estimated Share of Search among lending platforms worldwide, from 17.4% to 19%. - In August 2026, Prosper gained estimated Share of Search among lending platforms worldwide, from 14.3% to 15.5%. - In August 2026, LendingClub lost estimated Share of Search among lending platforms worldwide, from 57.9% to 51.7%. - Estimated monthly branded searches for Kabbage worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Personal loan platforms | 40.5K | 4.1% | 6 | | Nov 2025 | Personal loan platforms | 40.5K | 4.5% | 6 | | Dec 2025 | Personal loan platforms | 40.5K | 4.4% | 6 | | Jan 2026 | Personal loan platforms | 40.5K | 4.3% | 6 | | Feb 2026 | Personal loan platforms | 40.5K | 4.4% | 6 | | Mar 2026 | Personal loan platforms | 40.5K | 4% | 6 | | Apr 2026 | Personal loan platforms | 40.5K | 4% | 6 | | May 2026 | Personal loan platforms | 40.5K | 4.2% | 6 | | Jun 2026 | Personal loan platforms | 40.5K | 3.9% | 6 | | Jul 2026 | Personal loan platforms | 49.5K | 5.1% | 6 | | Aug 2026 | Personal loan platforms | 40.5K | 4.4% | 6 | | Sep 2026 | Personal loan platforms | — | — | — | | Oct 2025 | Lending platforms | 40.5K | 9.5% | 4 | | Nov 2025 | Lending platforms | 40.5K | 11.3% | 2 | | Dec 2025 | Lending platforms | 40.5K | 11.3% | 3 | | Jan 2026 | Lending platforms | 40.5K | 10.6% | 4 | | Feb 2026 | Lending platforms | 40.5K | 11.1% | 3 | | Mar 2026 | Lending platforms | 40.5K | 9.3% | 4 | | Apr 2026 | Lending platforms | 40.5K | 9.5% | 3 | | May 2026 | Lending platforms | 40.5K | 10.9% | 3 | | Jun 2026 | Lending platforms | 40.5K | 9.3% | 4 | | Jul 2026 | Lending platforms | 49.5K | 14.3% | 3 | | Aug 2026 | Lending platforms | 40.5K | 15.5% | 3 | | Sep 2026 | Lending platforms | — | — | — | ## How is Prosper measured? Brandwave collects information about searches that people make online using Prosper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “prosper lending” ## Which personal loan platforms compete with Prosper? - [Avant](/demand/global-en/brands/avant): Head-to-head: /demand/global-en/compare/avant-vs-prosper - [Upstart](/demand/global-en/brands/upstart): Head-to-head: /demand/global-en/compare/prosper-vs-upstart - [LendingClub](/demand/global-en/brands/lendingclub): Head-to-head: /demand/global-en/compare/lendingclub-vs-prosper - [LightStream](/demand/global-en/brands/lightstream): Head-to-head: /demand/global-en/compare/lightstream-vs-prosper - [SoFi](/demand/global-en/brands/sofi): Head-to-head: /demand/global-en/compare/prosper-vs-sofi ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Prosper: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/prosper This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/prosper. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.