---
title: "Procreate: search popularity and Share of Search worldwide"
description: "Procreate is a digital painting app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/procreate"
publisher: "Brandwave"
---

# Procreate: search popularity and Share of Search worldwide

Procreate is a digital painting app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Procreate
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among illustration software**: 18.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Illustration software | 3 | 18.9% | 450K |

- [Illustration software](/demand/global-en/categories/illustration-software)

## How has branded search demand for Procreate changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Procreate worldwide fell from 550K to 450K.
- Across the 11 months ending August 2026, Procreate’s estimated Share of Search among illustration software worldwide peaked at 20.8% in January 2026 and was lowest at 14.4% in November 2025.
- Across the 11 months ending August 2026, Procreate rose from 4th to 3rd among illustration software worldwide.

## How did search popularity change for illustration software worldwide in August 2026?

- In August 2026, Krita gained estimated Share of Search among illustration software worldwide, from 19.1% to 23.1%.
- In August 2026, Adobe Illustrator lost estimated Share of Search among illustration software worldwide, from 38.9% to 35.6%.
- Procreate’s estimated Share of Search among illustration software worldwide has lost ground for 3 months in a row, from 20% to 18.9% in August 2026.
- Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.
- Estimated monthly branded searches for Clip Studio Paint worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Illustration software | 550K | 18.7% | 4 |
| Nov 2025 | Illustration software | 550K | 14.4% | 4 |
| Dec 2025 | Illustration software | 550K | 20.2% | 3 |
| Jan 2026 | Illustration software | 550K | 20.8% | 3 |
| Feb 2026 | Illustration software | 450K | 19.5% | 3 |
| Mar 2026 | Illustration software | 550K | 20.8% | 3 |
| Apr 2026 | Illustration software | 450K | 18.4% | 3 |
| May 2026 | Illustration software | 450K | 20% | 3 |
| Jun 2026 | Illustration software | 450K | 19.2% | 3 |
| Jul 2026 | Illustration software | 450K | 19.1% | 3 |
| Aug 2026 | Illustration software | 450K | 18.9% | 3 |
| Sep 2026 | Illustration software | — | — | — |

## How is Procreate measured?

Brandwave collects information about searches that people make online using Procreate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “procreate”

## Which illustration software compete with Procreate?

- [Adobe Illustrator](/demand/global-en/brands/adobe-illustrator): Head-to-head: /demand/global-en/compare/adobe-illustrator-vs-procreate
- [Krita](/demand/global-en/brands/krita): Head-to-head: /demand/global-en/compare/krita-vs-procreate
- [Affinity](/demand/global-en/brands/affinity): Head-to-head: /demand/global-en/compare/affinity-vs-procreate
- [Clip Studio Paint](/demand/global-en/brands/clip-studio-paint): Head-to-head: /demand/global-en/compare/clip-studio-paint-vs-procreate

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Procreate: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/procreate

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/procreate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.