---
title: "Prismacolor: search popularity and Share of Search worldwide"
description: "Prismacolor makes coloured pencils and art markers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/prismacolor"
publisher: "Brandwave"
---

# Prismacolor: search popularity and Share of Search worldwide

Prismacolor makes coloured pencils and art markers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Prismacolor
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among art supplies**: 18%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Art supplies | 2 | 18% | 110K |

- [Art supplies](/demand/global-en/categories/art-supplies)

## How has branded search demand for Prismacolor changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Prismacolor worldwide rose from 74K to 110K.
- Across the 11 months ending August 2026, Prismacolor’s estimated Share of Search among art supplies worldwide increased from 14.5% to 18%.
- Across the 11 months ending August 2026, Prismacolor’s estimated Share of Search among art supplies worldwide peaked at 18% in August 2026 and was lowest at 12.6% in January 2026.

## How did search popularity change for art supplies worldwide in August 2026?

- In August 2026, Faber-Castell gained estimated Share of Search among art supplies worldwide, from 70.6% to 73.6%.
- In August 2026, Prismacolor gained estimated Share of Search among art supplies worldwide, from 17.4% to 18%.
- In August 2026, Copic lost estimated Share of Search among art supplies worldwide, from 7.8% to 5.4%.
- In August 2026, Derwent lost estimated Share of Search among art supplies worldwide, from 4.2% to 3%.
- Estimated monthly branded searches for Winsor & Newton worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026.
- Estimated monthly branded searches for Arteza worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Art supplies | 74K | 14.5% | 2 |
| Nov 2025 | Art supplies | 74K | 14.7% | 2 |
| Dec 2025 | Art supplies | 74K | 14.7% | 2 |
| Jan 2026 | Art supplies | 74K | 12.6% | 2 |
| Feb 2026 | Art supplies | 74K | 15% | 2 |
| Mar 2026 | Art supplies | 60.5K | 14.5% | 2 |
| Apr 2026 | Art supplies | 60.5K | 14.7% | 2 |
| May 2026 | Art supplies | 60.5K | 14.5% | 2 |
| Jun 2026 | Art supplies | 49.5K | 14.3% | 2 |
| Jul 2026 | Art supplies | 74K | 17.4% | 2 |
| Aug 2026 | Art supplies | 110K | 18% | 2 |
| Sep 2026 | Art supplies | — | — | — |

## How is Prismacolor measured?

Brandwave collects information about searches that people make online using Prismacolor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “prismacolor”

## Which art supplies compete with Prismacolor?

- [Faber-Castell](/demand/global-en/brands/faber-castell): Head-to-head: /demand/global-en/compare/faber-castell-vs-prismacolor
- [Copic](/demand/global-en/brands/copic): Head-to-head: /demand/global-en/compare/copic-vs-prismacolor
- [Derwent](/demand/global-en/brands/derwent): Head-to-head: /demand/global-en/compare/derwent-vs-prismacolor
- [Winsor & Newton](/demand/global-en/brands/winsor-and-newton): Head-to-head: /demand/global-en/compare/prismacolor-vs-winsor-and-newton
- [Arteza](/demand/global-en/brands/arteza): Head-to-head: /demand/global-en/compare/arteza-vs-prismacolor

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Prismacolor: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/prismacolor

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/prismacolor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.