---
title: "Priority Pass: search popularity worldwide"
description: "Priority Pass is a membership program that gives access to airport lounges worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/priority-pass"
publisher: "Brandwave"
---

# Priority Pass: search popularity worldwide

Priority Pass is a membership program that gives access to airport lounges worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Priority Pass
- **Owned by**: Collinson
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among airport lounge access programs**: 74.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Airport lounge access programs | 1 | 74.5% | 368K |

- [Airport lounge access programs](/demand/global-en/categories/airport-lounge-access-programs)

## How has branded search demand for Priority Pass changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Priority Pass worldwide held steady at 368K.
- Across the 12 months ending September 2026, Priority Pass’ share of searches among airport lounge access programs worldwide increased from 70.5% to 74.5%.
- Across the 12 months ending September 2026, Priority Pass’ share of searches among airport lounge access programs worldwide peaked at 75.2% in January 2026 and was lowest at 70.5% in October 2025.

## How did search popularity change for airport lounge access programs worldwide in September 2026?

- In September 2026, Priority Pass gained share of searches among airport lounge access programs worldwide, from 71.3% to 74.5%.
- In September 2026, DragonPass lost share of searches among airport lounge access programs worldwide, from 11.7% to 10%.
- In September 2026, LoungeKey lost share of searches among airport lounge access programs worldwide, from 17% to 15.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Airport lounge access programs | 368K | 70.5% | 1 |
| Nov 2025 | Airport lounge access programs | 368K | 71.3% | 1 |
| Dec 2025 | Airport lounge access programs | 368K | 71.3% | 1 |
| Jan 2026 | Airport lounge access programs | 450K | 75.2% | 1 |
| Feb 2026 | Airport lounge access programs | 368K | 74.5% | 1 |
| Mar 2026 | Airport lounge access programs | 368K | 72.9% | 1 |
| Apr 2026 | Airport lounge access programs | 368K | 72.9% | 1 |
| May 2026 | Airport lounge access programs | 368K | 71.3% | 1 |
| Jun 2026 | Airport lounge access programs | 368K | 71.3% | 1 |
| Jul 2026 | Airport lounge access programs | 368K | 71.3% | 1 |
| Aug 2026 | Airport lounge access programs | 368K | 71.3% | 1 |
| Sep 2026 | Airport lounge access programs | 368K | 74.5% | 1 |

## How are Priority Pass’ branded searches counted?

Brandwave collects information about searches that people make online using Priority Pass’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “priority pass”

## Which airport lounge access programs compete with Priority Pass?

- [LoungeKey](/demand/global-en/brands/loungekey): Head-to-head: /demand/global-en/compare/loungekey-vs-priority-pass
- [DragonPass](/demand/global-en/brands/dragonpass): Head-to-head: /demand/global-en/compare/dragonpass-vs-priority-pass

## Who owns Priority Pass?

Priority Pass is owned by Collinson. Brandwave also tracks LoungeKey, owned by the same company, worldwide.

- [Collinson](/demand/global-en/companies/collinson): Owns 2 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Priority Pass?

Priority Pass is owned by Collinson. Brandwave also tracks LoungeKey, owned by the same company, worldwide.

## Cite this page

Brandwave. "Priority Pass: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/priority-pass

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/priority-pass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.