---
title: "Princess Cruises: search popularity and Share of Search worldwide"
description: "Princess Cruises is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/princess-cruises"
publisher: "Brandwave"
---

# Princess Cruises: search popularity and Share of Search worldwide

Princess Cruises is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Princess Cruises
- **Owned by**: Carnival Corporation
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cruise lines**: 13.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cruise lines | 3 | 13.2% | 1M |

- [Cruise lines](/demand/global-en/categories/cruise-lines)

## How has branded search demand for Princess Cruises changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Princess Cruises worldwide held steady at 1M.
- Across the 11 months ending August 2026, Princess Cruises’ estimated Share of Search among cruise lines worldwide peaked at 13.2% in November 2025 and was lowest at 11% in July 2026.
- Across the 11 months ending August 2026, Princess Cruises rose from 4th to 3rd among cruise lines worldwide.

## How did search popularity change for cruise lines worldwide in August 2026?

- In August 2026, MSC Cruises overtook Carnival Cruise Line to rank 2nd among cruise lines worldwide, at 15.8%.
- In August 2026, Princess Cruises overtook Carnival Cruise Line to rank 3rd among cruise lines worldwide, at 13.2%.
- In August 2026, Celebrity Cruises overtook Carnival Cruise Line to rank 4th among cruise lines worldwide, at 13%.
- In August 2026, Royal Caribbean gained estimated Share of Search among cruise lines worldwide, from 29.7% to 35.6%.
- In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines worldwide, from 8.9% to 10.7%.
- In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines worldwide, from 26.4% to 11.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cruise lines | 1M | 13.1% | 4 |
| Nov 2025 | Cruise lines | 1M | 13.2% | 3 |
| Dec 2025 | Cruise lines | 841K | 11.7% | 3 |
| Jan 2026 | Cruise lines | 1.2M | 12.5% | 3 |
| Feb 2026 | Cruise lines | 1M | 12.8% | 3 |
| Mar 2026 | Cruise lines | 1M | 12.1% | 4 |
| Apr 2026 | Cruise lines | 1M | 12.1% | 3 |
| May 2026 | Cruise lines | 1M | 13.2% | 4 |
| Jun 2026 | Cruise lines | 1M | 12.5% | 4 |
| Jul 2026 | Cruise lines | 1M | 11% | 4 |
| Aug 2026 | Cruise lines | 1M | 13.2% | 3 |
| Sep 2026 | Cruise lines | — | — | — |

## How is Princess Cruises measured?

Brandwave collects information about searches that people make online using Princess Cruises’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “princess com”
- “princess cruises”

## Which cruise lines compete with Princess Cruises?

- [Royal Caribbean](/demand/global-en/brands/royal-caribbean): Head-to-head: /demand/global-en/compare/princess-cruises-vs-royal-caribbean
- [MSC Cruises](/demand/global-en/brands/msc-cruises): Head-to-head: /demand/global-en/compare/msc-cruises-vs-princess-cruises
- [Celebrity Cruises](/demand/global-en/brands/celebrity-cruises): Head-to-head: /demand/global-en/compare/celebrity-cruises-vs-princess-cruises
- [Carnival Cruise Line](/demand/global-en/brands/carnival-cruise-line): Head-to-head: /demand/global-en/compare/carnival-cruise-line-vs-princess-cruises
- [Norwegian Cruise Line](/demand/global-en/brands/norwegian-cruise-line): Head-to-head: /demand/global-en/compare/norwegian-cruise-line-vs-princess-cruises

## Who owns Princess Cruises?

Princess Cruises is owned by Carnival Corporation. Brandwave also tracks Carnival Cruise Line, owned by the same company, worldwide.

- [Carnival Corporation](/demand/global-en/companies/carnival-corporation): Owns 5 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Princess Cruises?

Princess Cruises is owned by Carnival Corporation. Brandwave also tracks Carnival Cruise Line, owned by the same company, worldwide.

## Cite this page

Brandwave. "Princess Cruises: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/princess-cruises

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/princess-cruises. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.