--- title: "Prime Video: search popularity worldwide" description: "Amazon's subscription streaming service for films and TV series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/prime-video" publisher: "Brandwave" --- # Prime Video: search popularity worldwide Amazon's subscription streaming service for films and TV series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Prime Video - **Owned by**: Amazon - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among streaming services**: 5.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streaming services | 4 | 5.6% | 7.5M | | OTT platforms | 4 | 6.3% | 7.5M | - [Streaming services](/demand/global-en/categories/streaming-services) - [OTT platforms](/demand/global-en/categories/ott-platforms) ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Prime Video was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Prime Video is the fifth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HBO Max | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Hulu | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | YouTube TV | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Apple TV | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Sling TV | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Philo | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | Fubo | 10th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about streaming services - Asked ChatGPT "Which streaming service should I use?": 1. Netflix, 2. HBO Max, 3. Hulu, 4. Disney+, 5. Prime Video, 6. YouTube TV - Asked ChatGPT "What are the best streaming services?": 1. Netflix, 2. HBO Max, 3. Disney+, 4. Hulu, 5. Prime Video, 6. Apple TV, 7. YouTube TV, 8. Fubo - Asked ChatGPT "What's the best streaming service for movies and shows?": 1. Netflix, 2. HBO Max, 3. Disney+, 4. Prime Video, 5. Apple TV, 6. Hulu - Searched Google, AI Overview "streaming services": 1. Netflix, 2. HBO Max, 3. Disney+, 4. Prime Video, 5. Apple TV, 6. YouTube TV, 7. Hulu, 8. Sling TV, 9. Philo - Searched Google, AI Overview "tv streaming service": 1. YouTube TV, 2. Hulu, 3. Sling TV, 4. Philo, 5. Disney+ Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Prime Video changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Prime Video worldwide fell from 9.1M to 7.5M. - Across the 12 months ending September 2026, Prime Video’s share of searches among streaming services worldwide decreased from 6.5% to 5.6%. - Across the 12 months ending September 2026, Prime Video’s share of searches among streaming services worldwide peaked at 6.9% in May 2026 and was lowest at 5.4% in March 2026. - Across the 12 months ending September 2026, Prime Video’s share of searches among OTT platforms worldwide decreased from 7.4% to 6.3%. - Across the 12 months ending September 2026, Prime Video’s share of searches among OTT platforms worldwide peaked at 7.5% in May 2026 and was lowest at 6% in March 2026. ## How did search popularity change for streaming services worldwide in September 2026? - In September 2026, YouTube TV overtook Apple TV and Hulu to rank 5th among streaming services worldwide, with 5.6% of the searches. - In September 2026, Hulu gained share of searches among streaming services worldwide, from 3.1% to 3.7%. - In September 2026, Fubo gained share of searches among streaming services worldwide, from 0.76% to 1.4%. - In September 2026, Disney+ lost share of searches among streaming services worldwide, from 12.6% to 10.1%. - In September 2026, Netflix lost share of searches among streaming services worldwide, from 62.9% to 61.8%. - HBO Max’s share of searches among streaming services worldwide has lost ground for 3 months in a row, from 8.3% to 6.8% in September 2026. ## How did search popularity change for OTT platforms worldwide in September 2026? - In September 2026, Netflix gained share of searches among OTT platforms worldwide, from 69% to 70.2%. - In September 2026, Hulu gained share of searches among OTT platforms worldwide, from 3.4% to 4.2%. - In September 2026, Disney+ lost share of searches among OTT platforms worldwide, from 13.8% to 11.5%. - Estimated monthly branded searches for Brightcove worldwide fell 75% over 12 measured months, from 40 to 10 in September 2026. - Estimated monthly branded searches for JW Player worldwide fell 27.4% over 12 measured months, from 13.5K to 9.8K in September 2026. - Estimated monthly branded searches for Uscreen worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streaming services | 9.1M | 6.5% | 4 | | Nov 2025 | Streaming services | 9.1M | 6.3% | 4 | | Dec 2025 | Streaming services | 9.1M | 5.8% | 4 | | Jan 2026 | Streaming services | 9.1M | 5.7% | 4 | | Feb 2026 | Streaming services | 7.5M | 5.7% | 4 | | Mar 2026 | Streaming services | 7.5M | 5.4% | 4 | | Apr 2026 | Streaming services | 9.1M | 6.8% | 4 | | May 2026 | Streaming services | 9.1M | 6.9% | 4 | | Jun 2026 | Streaming services | 7.5M | 5.6% | 4 | | Jul 2026 | Streaming services | 7.5M | 5.8% | 4 | | Aug 2026 | Streaming services | 7.5M | 5.7% | 4 | | Sep 2026 | Streaming services | 7.5M | 5.6% | 4 | | Oct 2025 | OTT platforms | 9.1M | 7.4% | 4 | | Nov 2025 | OTT platforms | 9.1M | 7.2% | 4 | | Dec 2025 | OTT platforms | 9.1M | 6.4% | 4 | | Jan 2026 | OTT platforms | 9.1M | 6.2% | 4 | | Feb 2026 | OTT platforms | 7.5M | 6.2% | 4 | | Mar 2026 | OTT platforms | 7.5M | 6% | 4 | | Apr 2026 | OTT platforms | 9.1M | 7.3% | 4 | | May 2026 | OTT platforms | 9.1M | 7.5% | 4 | | Jun 2026 | OTT platforms | 7.5M | 6.3% | 4 | | Jul 2026 | OTT platforms | 7.5M | 6.4% | 4 | | Aug 2026 | OTT platforms | 7.5M | 6.2% | 4 | | Sep 2026 | OTT platforms | 7.5M | 6.3% | 4 | ## How are Prime Video’s branded searches counted? Brandwave collects information about searches that people make online using Prime Video’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon prime video” ## Which streaming services compete with Prime Video? - [Netflix](/demand/global-en/brands/netflix): Head-to-head: /demand/global-en/compare/netflix-vs-prime-video - [Disney+](/demand/global-en/brands/disney-plus): Head-to-head: /demand/global-en/compare/disney-plus-vs-prime-video - [HBO Max](/demand/global-en/brands/hbo-max): Head-to-head: /demand/global-en/compare/hbo-max-vs-prime-video - [YouTube TV](/demand/global-en/brands/youtube-tv): Head-to-head: /demand/global-en/compare/prime-video-vs-youtube-tv - [Apple TV](/demand/global-en/brands/apple-tv): Head-to-head: /demand/global-en/compare/apple-tv-vs-prime-video - [Hulu](/demand/global-en/brands/hulu) - [Fubo](/demand/global-en/brands/fubo) - [Sling TV](/demand/global-en/brands/sling-tv) - [Philo](/demand/global-en/brands/philo) ## Who owns Prime Video? Prime Video is owned by Amazon. Brandwave also tracks Amazon, Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Handmade, Amazon IVS, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Personalize, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, AWS Step Functions, eero, Kindle and Ring, owned by the same company, worldwide. - [Amazon](/demand/global-en/companies/amazon): Owns 28 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Prime Video? Prime Video is owned by Amazon. Brandwave also tracks Amazon, Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Handmade, Amazon IVS, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Personalize, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, AWS Step Functions, eero, Kindle and Ring, owned by the same company, worldwide. ## Cite this page Brandwave. "Prime Video: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/prime-video This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/prime-video. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.