--- title: "Priceline: search popularity worldwide" description: "An American online travel agency owned by Booking Holdings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/priceline" publisher: "Brandwave" --- # Priceline: search popularity worldwide An American online travel agency owned by Booking Holdings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Priceline - **Owned by**: Booking Holdings - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among online travel agencies**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online travel agencies | 7 | 1.7% | 2.7M | - [Online travel agencies](/demand/global-en/categories/online-travel-agencies) ## Top online travel agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Priceline was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Priceline is the third most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Expedia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Booking.com | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Priceline | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Hotels.com | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Google Flights | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Kayak | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Agoda | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Vrbo | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Trip.com | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Skyscanner | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Airbnb | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online travel agencies - Asked ChatGPT "Which online travel agency should I book?": 1. Expedia, 2. Booking.com, 3. Priceline, 4. Google Flights, 5. Agoda - Asked ChatGPT "What are the best online travel agencies?": 1. Expedia, 2. Booking.com, 3. Priceline, 4. Hotels.com, 5. Trip.com, 6. Agoda, 7. Google Flights, 8. Kayak, 9. Skyscanner - Asked ChatGPT "What's the best online travel agency for trip planning?": 1. Expedia, 2. Hotels.com, 3. Vrbo, 4. Booking.com, 5. Google Flights - Searched Google, AI Overview "online travel agency": 1. Booking.com, 2. Expedia, 3. Kayak, 4. Priceline - Searched Google, AI Overview "best travel agency": 1. Booking.com, 2. Expedia Not named in any answer: Airbnb. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Priceline changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Priceline worldwide held steady at 2.7M. - Across the 12 months ending September 2026, Priceline’s share of searches among online travel agencies worldwide held steady, from 1.8% to 1.7%. ## How did search popularity change for online travel agencies worldwide in September 2026? - In September 2026, Skyscanner overtook Airbnb to rank 2nd among online travel agencies worldwide, with 28.7% of the searches. - In September 2026, Google Flights gained share of searches among online travel agencies worldwide, from 26.9% to 28.7%. - In September 2026, Airbnb lost share of searches among online travel agencies worldwide, from 26.9% to 23.5%. - In September 2026, Booking.com lost share of searches among online travel agencies worldwide, from 5.5% to 4.7%. - Vrbo’s share of searches among online travel agencies worldwide has lost ground for 3 months in a row, from 2.5% to 1.7% in September 2026. - In September 2026, Expedia rose from 5th to 4th among online travel agencies worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online travel agencies | 2.7M | 1.8% | 7 | | Nov 2025 | Online travel agencies | 2.7M | 1.8% | 7 | | Dec 2025 | Online travel agencies | 2.7M | 1.9% | 7 | | Jan 2026 | Online travel agencies | 2.7M | 1.5% | 8 | | Feb 2026 | Online travel agencies | 2.7M | 1.8% | 8 | | Mar 2026 | Online travel agencies | 2.7M | 1.6% | 8 | | Apr 2026 | Online travel agencies | 2.7M | 1.7% | 8 | | May 2026 | Online travel agencies | 2.7M | 1.7% | 8 | | Jun 2026 | Online travel agencies | 2.7M | 1.7% | 8 | | Jul 2026 | Online travel agencies | 2.7M | 1.5% | 8 | | Aug 2026 | Online travel agencies | 2.7M | 1.6% | 8 | | Sep 2026 | Online travel agencies | 2.7M | 1.7% | 7 | ## How are Priceline’s branded searches counted? Brandwave collects information about searches that people make online using Priceline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “priceline” ## Which online travel agencies compete with Priceline? - [Google Flights](/demand/global-en/brands/google-flights) - [Skyscanner](/demand/global-en/brands/skyscanner) - [Airbnb](/demand/global-en/brands/airbnb) - [Expedia](/demand/global-en/brands/expedia): Head-to-head: /demand/global-en/compare/expedia-vs-priceline - [Booking.com](/demand/global-en/brands/booking-com): Head-to-head: /demand/global-en/compare/booking-com-vs-priceline - [Agoda](/demand/global-en/brands/agoda): Head-to-head: /demand/global-en/compare/agoda-vs-priceline - [Vrbo](/demand/global-en/brands/vrbo): Head-to-head: /demand/global-en/compare/priceline-vs-vrbo - [Trip.com](/demand/global-en/brands/trip-com): Head-to-head: /demand/global-en/compare/priceline-vs-trip-com - [Hotels.com](/demand/global-en/brands/hotels-com) - [Kayak](/demand/global-en/brands/kayak-travel) ## Who owns Priceline? Priceline is owned by Booking Holdings. Brandwave also tracks Booking.com and Agoda, owned by the same company, worldwide. - [Booking Holdings](/demand/global-en/companies/booking-holdings): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Priceline? Priceline is owned by Booking Holdings. Brandwave also tracks Booking.com and Agoda, owned by the same company, worldwide. ## Cite this page Brandwave. "Priceline: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/priceline This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/priceline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.