---
title: "Premier: search popularity and Share of Search worldwide"
description: "Premier is food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/premier"
publisher: "Brandwave"
---

# Premier: search popularity and Share of Search worldwide

Premier is food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Premier
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among crackers**: 76.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Crackers | 1 | 76.1% | 3.4M |

- [Crackers](/demand/global-en/categories/crackers)

## How has branded search demand for Premier changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Premier worldwide fell from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Premier’s estimated Share of Search among crackers worldwide decreased from 81.4% to 76.1%.
- Across the 11 months ending August 2026, Premier’s estimated Share of Search among crackers worldwide peaked at 90% in May 2026 and was lowest at 64.2% in June 2026.

## How did search popularity change for crackers worldwide in August 2026?

- In August 2026, Premier gained estimated Share of Search among crackers worldwide, from 66.8% to 76.1%.
- In August 2026, Jacob's lost estimated Share of Search among crackers worldwide, from 20.1% to 15.3%.
- In August 2026, Carr's lost estimated Share of Search among crackers worldwide, from 4.9% to 3.1%.
- In August 2026, Tuc lost estimated Share of Search among crackers worldwide, from 4% to 2.5%.
- In August 2026, Ritz lost estimated Share of Search among crackers worldwide, from 3.3% to 2.5%.
- Estimated monthly branded searches for Water Crackers worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crackers | 4.1M | 81.4% | 1 |
| Nov 2025 | Crackers | 5M | 84.6% | 1 |
| Dec 2025 | Crackers | 6.1M | 86.4% | 1 |
| Jan 2026 | Crackers | 6.1M | 86.5% | 1 |
| Feb 2026 | Crackers | 5M | 84.7% | 1 |
| Mar 2026 | Crackers | 5M | 84.4% | 1 |
| Apr 2026 | Crackers | 6.1M | 86.8% | 1 |
| May 2026 | Crackers | 7.5M | 90% | 1 |
| Jun 2026 | Crackers | 1.5M | 64.2% | 1 |
| Jul 2026 | Crackers | 1.8M | 66.8% | 1 |
| Aug 2026 | Crackers | 3.4M | 76.1% | 1 |
| Sep 2026 | Crackers | — | — | — |

## How is Premier measured?

Brandwave collects information about searches that people make online using Premier’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “premier”

## Which crackers compete with Premier?

- [Jacob's](/demand/global-en/brands/jacobs): Head-to-head: /demand/global-en/compare/jacobs-vs-premier
- [Carr's](/demand/global-en/brands/carrs): Head-to-head: /demand/global-en/compare/carrs-vs-premier
- [Ritz](/demand/global-en/brands/ritz): Head-to-head: /demand/global-en/compare/premier-vs-ritz
- [Tuc](/demand/global-en/brands/tuc): Head-to-head: /demand/global-en/compare/premier-vs-tuc
- [Water Crackers](/demand/global-en/brands/water-crackers): Head-to-head: /demand/global-en/compare/premier-vs-water-crackers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Premier: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/premier

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/premier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.