--- title: "How popular is Premier Protein? Searches and AI answers worldwide" description: "Premier Protein makes protein shakes, bars and cereal. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/premier-protein" publisher: "Brandwave" --- # How popular is Premier Protein? Searches and AI answers worldwide Premier Protein makes protein shakes, bars and cereal. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Premier Protein - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among protein shake brands**: 22.6% ## Where does Premier Protein compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Protein shake brands | 2 | 22.6% | 201K | | Protein cereal brands | 5 | 4.5% | 5.4K | - [Protein shake brands](/demand/global-en/categories/protein-shake-brands) - [Protein cereal brands](/demand/global-en/categories/protein-cereal-brands) ## Top protein shake brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Premier Protein was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Premier Protein is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fairlife | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Premier Protein | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | OWYN | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Quest Nutrition | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Koia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Muscle Milk | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ensure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oikos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Orgain | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Slate Milk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about protein shake brands - Asked ChatGPT "Which protein shake should I buy?": 1. Fairlife, 2. Premier Protein, 3. OWYN - Asked ChatGPT "What are the best ready-to-drink protein shakes?": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia, 5. Muscle Milk - Asked ChatGPT "What's the best protein shake for weight loss?": 1. Fairlife, 2. Quest Nutrition, 3. OWYN - Searched Google, AI Overview "protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia - Searched Google, AI Overview "best protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN Not named in any answer: Ensure, Oikos, Orgain and Slate Milk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Premier Protein changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Premier Protein worldwide rose from 207K to 341K. - Across the 12 months ending October 2026, Premier Protein’s share of searches among protein shake brands worldwide increased from 19.4% to 22.6%. - Across the 12 months ending October 2026, Premier Protein’s share of searches among protein shake brands worldwide peaked at 31.4% in June 2026 and was lowest at 19.4% in November 2025. - Across the 12 months ending October 2026, Premier Protein’s share of searches among protein cereal brands worldwide decreased from 5.5% to 4.5%. - Across the 12 months ending October 2026, Premier Protein’s share of searches among protein cereal brands worldwide peaked at 8.3% in December 2025 and was lowest at 4.5% in May 2026. - Across the 12 months ending October 2026, Premier Protein fell from 4th to 5th among protein cereal brands worldwide. ## How did search popularity change for protein shake brands worldwide in October 2026? - In October 2026, OWYN overtook Muscle Milk to rank 5th among protein shake brands worldwide, with 6.8% of the searches. - In October 2026, Ensure overtook Oikos to rank 3rd among protein shake brands worldwide, with 9.1% of the searches. - In October 2026, Premier Protein gained share of searches among protein shake brands worldwide, from 20.4% to 22.6%. - In October 2026, Quest Nutrition gained share of searches among protein shake brands worldwide, from 2.8% to 3.4%. - In October 2026, Fairlife lost share of searches among protein shake brands worldwide, from 40.5% to 37.5%. - In October 2026, Oikos lost share of searches among protein shake brands worldwide, from 9.1% to 8.3%. ## How did search popularity change for protein cereal brands worldwide in October 2026? - In October 2026, Ghost overtook Three Wishes to rank 3rd among protein cereal brands worldwide, with 10.1% of the searches. - In October 2026, Catalina Crunch gained share of searches among protein cereal brands worldwide, from 44.3% to 50.4%. - In October 2026, Magic Spoon lost share of searches among protein cereal brands worldwide, from 29.6% to 22.6%. - In October 2026, Premier Protein lost share of searches among protein cereal brands worldwide, from 5.9% to 4.5%. - In October 2026, Three Wishes lost share of searches among protein cereal brands worldwide, from 10.8% to 10.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Protein shake brands | 110K | 19.4% | 2 | | Dec 2025 | Protein shake brands | 110K | 19.8% | 2 | | Jan 2026 | Protein shake brands | 201K | 22.3% | 2 | | Feb 2026 | Protein shake brands | 165K | 20.7% | 2 | | Mar 2026 | Protein shake brands | 201K | 21.9% | 2 | | Apr 2026 | Protein shake brands | 165K | 21.7% | 2 | | May 2026 | Protein shake brands | 246K | 29.2% | 2 | | Jun 2026 | Protein shake brands | 301K | 31.4% | 2 | | Jul 2026 | Protein shake brands | 246K | 26.2% | 2 | | Aug 2026 | Protein shake brands | 246K | 26.2% | 2 | | Sep 2026 | Protein shake brands | 165K | 20.4% | 2 | | Oct 2026 | Protein shake brands | 201K | 22.6% | 2 | | Nov 2025 | Protein cereal brands | 6.6K | 5.5% | 4 | | Dec 2025 | Protein cereal brands | 9.9K | 8.3% | 4 | | Jan 2026 | Protein cereal brands | 12.1K | 6.7% | 4 | | Feb 2026 | Protein cereal brands | 9.9K | 5.9% | 5 | | Mar 2026 | Protein cereal brands | 6.6K | 4.6% | 5 | | Apr 2026 | Protein cereal brands | 6.6K | 5.1% | 5 | | May 2026 | Protein cereal brands | 5.4K | 4.5% | 5 | | Jun 2026 | Protein cereal brands | 6.6K | 5.9% | 5 | | Jul 2026 | Protein cereal brands | 6.6K | 5.4% | 5 | | Aug 2026 | Protein cereal brands | 6.6K | 5.2% | 5 | | Sep 2026 | Protein cereal brands | 6.6K | 5.9% | 5 | | Oct 2026 | Protein cereal brands | 5.4K | 4.5% | 5 | ## How are Premier Protein’s branded searches counted? Brandwave collects information about searches that people make online using Premier Protein’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “premier protein” - “premier protein cereal” - “premier protein shake” ## Which protein shake brands compete with Premier Protein? - [Fairlife](/demand/global-en/brands/fairlife): Head-to-head: /demand/global-en/compare/fairlife-vs-premier-protein - [Ensure](/demand/global-en/brands/ensure): Head-to-head: /demand/global-en/compare/ensure-vs-premier-protein - [Oikos](/demand/global-en/brands/oikos): Head-to-head: /demand/global-en/compare/oikos-vs-premier-protein - [OWYN](/demand/global-en/brands/owyn): Head-to-head: /demand/global-en/compare/owyn-vs-premier-protein - [Muscle Milk](/demand/global-en/brands/muscle-milk): Head-to-head: /demand/global-en/compare/muscle-milk-vs-premier-protein - [Orgain](/demand/global-en/brands/orgain) - [Quest Nutrition](/demand/global-en/brands/quest-nutrition) - [Koia](/demand/global-en/brands/koia) - [Slate Milk](/demand/global-en/brands/slate-milk) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Premier Protein? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/premier-protein This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/premier-protein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.