---
title: "Premier League: search popularity worldwide"
description: "Premier League is a professional sports league followed in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/premier-league"
publisher: "Brandwave"
---

# Premier League: search popularity worldwide

Premier League is a professional sports league followed in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Premier League
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among sports leagues**: 41.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sports leagues | 2 | 41.4% | 83.1M |

- [Sports leagues](/demand/global-en/categories/sports-leagues)

## How has branded search demand for Premier League changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Premier League worldwide rose from 68M to 83.1M.
- Across the 12 months ending September 2026, Premier League’s estimated Share of Search among sports leagues worldwide increased from 28.5% to 41.4%.
- Across the 12 months ending September 2026, Premier League’s estimated Share of Search among sports leagues worldwide peaked at 57.2% in August 2026 and was lowest at 4.3% in June 2026.
- Across the 12 months ending September 2026, Premier League rose from 3rd to 2nd among sports leagues worldwide.

## How did search popularity change for sports leagues worldwide in September 2026?

- In September 2026, NFL overtook Premier League to become the leader among sports leagues worldwide, with 50.3% estimated Share of Search.
- In September 2026, Premier League lost estimated Share of Search among sports leagues worldwide, from 57.2% to 41.4%.
- In September 2026, AFL lost estimated Share of Search among sports leagues worldwide, from 9.4% to 4.6%.
- In September 2026, NBA lost estimated Share of Search among sports leagues worldwide, from 7.7% to 3.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sports leagues | 68M | 28.5% | 3 |
| Nov 2025 | Sports leagues | 83.1M | 26.9% | 3 |
| Dec 2025 | Sports leagues | 124M | 35.5% | 2 |
| Jan 2026 | Sports leagues | 101M | 28.6% | 3 |
| Feb 2026 | Sports leagues | 101M | 50.1% | 1 |
| Mar 2026 | Sports leagues | 83.1M | 42% | 2 |
| Apr 2026 | Sports leagues | 101M | 38.2% | 2 |
| May 2026 | Sports leagues | 124M | 34.1% | 2 |
| Jun 2026 | Sports leagues | 5M | 4.3% | 3 |
| Jul 2026 | Sports leagues | 6.1M | 20% | 3 |
| Aug 2026 | Sports leagues | 55.6M | 57.2% | 1 |
| Sep 2026 | Sports leagues | 83.1M | 41.4% | 2 |

## How is Premier League measured?

Brandwave collects information about searches that people make online using Premier League’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “premier league”

## Which sports leagues compete with Premier League?

- [NFL](/demand/global-en/brands/nfl): Head-to-head: /demand/global-en/compare/nfl-vs-premier-league
- [AFL](/demand/global-en/brands/afl): Head-to-head: /demand/global-en/compare/afl-vs-premier-league
- [NBA](/demand/global-en/brands/nba): Head-to-head: /demand/global-en/compare/nba-vs-premier-league

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Premier League: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/premier-league

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/premier-league. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.