--- title: "PowerStep: search popularity worldwide" description: "PowerStep is a shoe insole brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/powerstep" publisher: "Brandwave" --- # PowerStep: search popularity worldwide PowerStep is a shoe insole brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PowerStep - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among shoe insole brands**: 10.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shoe insole brands | 3 | 10.3% | 14.8K | - [Shoe insole brands](/demand/global-en/categories/shoe-insole-brands) ## Top shoe insole brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PowerStep appeared in all five answers. PowerStep is the most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PowerStep | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Superfeet | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Scholl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Spenco | 4th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about shoe insole brands - Asked ChatGPT "Which shoe insole brand should I buy?": 1. PowerStep, 2. Superfeet, 3. Scholl - Asked ChatGPT "What are the best shoe insole brands?": 1. PowerStep, 2. Superfeet, 3. Spenco, 4. Scholl - Asked ChatGPT "What's the best shoe insole brand for all day comfort?": 1. PowerStep, 2. Superfeet, 3. Scholl - Searched Google, AI Overview "shoe insoles": 1. Scholl, 2. Superfeet, 3. PowerStep - Searched Google, AI Overview "best insoles": 1. PowerStep, 2. Superfeet, 3. Spenco Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for PowerStep changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for PowerStep worldwide fell from 18.1K to 14.8K. - Across the 12 months ending September 2026, PowerStep’s share of searches among shoe insole brands worldwide decreased from 12.2% to 10.3%. - Across the 12 months ending September 2026, PowerStep’s share of searches among shoe insole brands worldwide peaked at 15.6% in December 2025 and was lowest at 7.8% in June 2026. ## How did search popularity change for shoe insole brands worldwide in September 2026? - In September 2026, Superfeet gained share of searches among shoe insole brands worldwide, from 19.7% to 23%. - In September 2026, Scholl lost share of searches among shoe insole brands worldwide, from 65.6% to 62.9%. - Estimated monthly branded searches for PowerStep worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. - Estimated monthly branded searches for Spenco worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shoe insole brands | 18.1K | 12.2% | 3 | | Nov 2025 | Shoe insole brands | 18.1K | 11.6% | 3 | | Dec 2025 | Shoe insole brands | 22.2K | 15.6% | 3 | | Jan 2026 | Shoe insole brands | 22.2K | 13.9% | 3 | | Feb 2026 | Shoe insole brands | 18.1K | 13.9% | 3 | | Mar 2026 | Shoe insole brands | 18.1K | 11.6% | 3 | | Apr 2026 | Shoe insole brands | 18.1K | 11.6% | 3 | | May 2026 | Shoe insole brands | 18.1K | 10.3% | 3 | | Jun 2026 | Shoe insole brands | 14.8K | 7.8% | 3 | | Jul 2026 | Shoe insole brands | 14.8K | 9% | 3 | | Aug 2026 | Shoe insole brands | 18.1K | 10.8% | 3 | | Sep 2026 | Shoe insole brands | 14.8K | 10.3% | 3 | ## How are PowerStep’s branded searches counted? Brandwave collects information about searches that people make online using PowerStep’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “powerstep” ## Which shoe insole brands compete with PowerStep? - [Scholl](/demand/global-en/brands/scholl): Head-to-head: /demand/global-en/compare/powerstep-vs-scholl - [Superfeet](/demand/global-en/brands/superfeet): Head-to-head: /demand/global-en/compare/powerstep-vs-superfeet - [Spenco](/demand/global-en/brands/spenco): Head-to-head: /demand/global-en/compare/powerstep-vs-spenco ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "PowerStep: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/powerstep This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/powerstep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.