--- title: "Powerade: search popularity and Share of Search worldwide" description: "Powerade makes sports or hydration drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/powerade" publisher: "Brandwave" --- # Powerade: search popularity and Share of Search worldwide Powerade makes sports or hydration drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Powerade - **Owned by**: The Coca-Cola Company - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among sports drink brands**: 22.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sports drink brands | 2 | 22.9% | 368K | | Isotonic drink brands | 2 | 23.3% | 368K | - [Sports drink brands](/demand/global-en/categories/sports-drink-brands) - [Isotonic drink brands](/demand/global-en/categories/isotonic-drink-brands) ## How has branded search demand for Powerade changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Powerade worldwide rose from 246K to 368K. - Across the 11 months ending August 2026, Powerade’s estimated Share of Search among sports drink brands worldwide increased from 18.7% to 22.9%. - Across the 11 months ending August 2026, Powerade’s estimated Share of Search among sports drink brands worldwide peaked at 26.8% in July 2026 and was lowest at 18.6% in January 2026. - Across the 11 months ending August 2026, Powerade’s estimated Share of Search among isotonic drink brands worldwide increased from 18.9% to 23.3%. - Across the 11 months ending August 2026, Powerade’s estimated Share of Search among isotonic drink brands worldwide peaked at 27.1% in June 2026 and was lowest at 18.9% in January 2026. ## How did search popularity change for sports drink brands worldwide in August 2026? - In August 2026, BodyArmor overtook Lucozade to rank 3rd among sports drink brands worldwide, at 6.8%. - In August 2026, Gatorade gained estimated Share of Search among sports drink brands worldwide, from 59.6% to 62.1%. - In August 2026, Powerade lost estimated Share of Search among sports drink brands worldwide, from 26.8% to 22.9%. - Estimated monthly branded searches for Prime Hydration worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026. ## How did search popularity change for isotonic drink brands worldwide in August 2026? - In August 2026, Gatorade gained estimated Share of Search among isotonic drink brands worldwide, from 60.1% to 63.3%. - In August 2026, Powerade lost estimated Share of Search among isotonic drink brands worldwide, from 27.1% to 23.3%. - Estimated monthly branded searches for SiS worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026. - Estimated monthly branded searches for High5 worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sports drink brands | 246K | 18.7% | 2 | | Nov 2025 | Sports drink brands | 246K | 19.3% | 2 | | Dec 2025 | Sports drink brands | 246K | 19% | 2 | | Jan 2026 | Sports drink brands | 246K | 18.6% | 2 | | Feb 2026 | Sports drink brands | 246K | 19% | 2 | | Mar 2026 | Sports drink brands | 301K | 19.4% | 2 | | Apr 2026 | Sports drink brands | 301K | 19.7% | 2 | | May 2026 | Sports drink brands | 368K | 23.1% | 2 | | Jun 2026 | Sports drink brands | 450K | 26.6% | 2 | | Jul 2026 | Sports drink brands | 450K | 26.8% | 2 | | Aug 2026 | Sports drink brands | 368K | 22.9% | 2 | | Sep 2026 | Sports drink brands | — | — | — | | Oct 2025 | Isotonic drink brands | 246K | 18.9% | 2 | | Nov 2025 | Isotonic drink brands | 246K | 19.2% | 2 | | Dec 2025 | Isotonic drink brands | 246K | 19.2% | 2 | | Jan 2026 | Isotonic drink brands | 246K | 18.9% | 2 | | Feb 2026 | Isotonic drink brands | 246K | 19.2% | 2 | | Mar 2026 | Isotonic drink brands | 301K | 19.8% | 2 | | Apr 2026 | Isotonic drink brands | 301K | 19.8% | 2 | | May 2026 | Isotonic drink brands | 368K | 23.2% | 2 | | Jun 2026 | Isotonic drink brands | 450K | 27.1% | 2 | | Jul 2026 | Isotonic drink brands | 450K | 27.1% | 2 | | Aug 2026 | Isotonic drink brands | 368K | 23.3% | 2 | | Sep 2026 | Isotonic drink brands | — | — | — | ## How is Powerade measured? Brandwave collects information about searches that people make online using Powerade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “powerade” ## Which sports drink brands compete with Powerade? - [Gatorade](/demand/global-en/brands/gatorade): Head-to-head: /demand/global-en/compare/gatorade-vs-powerade - [BodyArmor](/demand/global-en/brands/bodyarmor): Head-to-head: /demand/global-en/compare/bodyarmor-vs-powerade - [Lucozade](/demand/global-en/brands/lucozade): Head-to-head: /demand/global-en/compare/lucozade-vs-powerade - [Prime Hydration](/demand/global-en/brands/prime-hydration): Head-to-head: /demand/global-en/compare/powerade-vs-prime-hydration ## Who owns Powerade? Powerade is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, Fuze Tea and Pump, owned by the same company, worldwide. - [The Coca-Cola Company](/demand/global-en/companies/coca-cola-company): Owns 8 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Powerade? Powerade is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, Fuze Tea and Pump, owned by the same company, worldwide. ## Cite this page Brandwave. "Powerade: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/powerade This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/powerade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.