--- title: "Power BI: search popularity and Share of Search worldwide" description: "Power BI is a business intelligence tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/power-bi" publisher: "Brandwave" --- # Power BI: search popularity and Share of Search worldwide Power BI is a business intelligence tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Power BI - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among business intelligence platforms**: 42.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Business intelligence platforms | 2 | 42.8% | 2.2M | | Business intelligence tools | 1 | 75.3% | 2.2M | - [Business intelligence platforms](/demand/global-en/categories/business-intelligence-platforms) - [Business intelligence tools](/demand/global-en/categories/business-intelligence-tools) ## How has branded search demand for Power BI changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Power BI worldwide fell from 2.7M to 2.2M. - Across the 11 months ending August 2026, Power BI’s estimated Share of Search among business intelligence platforms worldwide decreased from 45.2% to 42.8%. - Across the 11 months ending August 2026, Power BI’s estimated Share of Search among business intelligence platforms worldwide peaked at 45.5% in February 2026 and was lowest at 42.8% in July 2026. - Across the 11 months ending August 2026, Power BI’s estimated Share of Search among business intelligence tools worldwide decreased from 76.9% to 75.3%. - Across the 11 months ending August 2026, Power BI’s estimated Share of Search among business intelligence tools worldwide peaked at 79.8% in February 2026 and was lowest at 74.3% in December 2025. ## How did search popularity change for business intelligence platforms worldwide in August 2026? - Estimated monthly branded searches for Sisense worldwide fell 45.2% over 11 measured months, from 10K to 5.5K in August 2026. - Estimated monthly branded searches for GoodData worldwide fell 45.1% over 11 measured months, from 4.5K to 2.5K in August 2026. - Estimated monthly branded searches for Mode Analytics worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026. - Estimated monthly branded searches for Tableau worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026. - Estimated monthly branded searches for Looker worldwide fell 32.4% over 11 measured months, from 138K to 93.6K in August 2026. - Estimated monthly branded searches for Power BI worldwide fell 18.2% over 11 measured months, from 2.7M to 2.2M in August 2026. ## How did search popularity change for business intelligence tools worldwide in August 2026? - In August 2026, Domo gained estimated Share of Search among business intelligence tools worldwide, from 12.7% to 15.1%. - In August 2026, Power BI lost estimated Share of Search among business intelligence tools worldwide, from 77.4% to 75.3%. - Estimated monthly branded searches for Tableau worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026. - Estimated monthly branded searches for Qlik worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026. - Estimated monthly branded searches for Looker worldwide fell 32.4% over 11 measured months, from 138K to 93.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Business intelligence platforms | 2.7M | 45.2% | 2 | | Nov 2025 | Business intelligence platforms | 2.7M | 45.2% | 2 | | Dec 2025 | Business intelligence platforms | 2.2M | 45.1% | 2 | | Jan 2026 | Business intelligence platforms | 2.7M | 45.3% | 2 | | Feb 2026 | Business intelligence platforms | 2.7M | 45.5% | 2 | | Mar 2026 | Business intelligence platforms | 2.7M | 44.7% | 2 | | Apr 2026 | Business intelligence platforms | 2.7M | 45.1% | 2 | | May 2026 | Business intelligence platforms | 2.7M | 44.7% | 2 | | Jun 2026 | Business intelligence platforms | 2.2M | 43.5% | 2 | | Jul 2026 | Business intelligence platforms | 2.2M | 42.8% | 2 | | Aug 2026 | Business intelligence platforms | 2.2M | 42.8% | 2 | | Sep 2026 | Business intelligence platforms | — | — | — | | Oct 2025 | Business intelligence tools | 2.7M | 76.9% | 1 | | Nov 2025 | Business intelligence tools | 2.7M | 79.8% | 1 | | Dec 2025 | Business intelligence tools | 2.2M | 74.3% | 1 | | Jan 2026 | Business intelligence tools | 2.7M | 78% | 1 | | Feb 2026 | Business intelligence tools | 2.7M | 79.8% | 1 | | Mar 2026 | Business intelligence tools | 2.7M | 76.8% | 1 | | Apr 2026 | Business intelligence tools | 2.7M | 77.9% | 1 | | May 2026 | Business intelligence tools | 2.7M | 78% | 1 | | Jun 2026 | Business intelligence tools | 2.2M | 74.8% | 1 | | Jul 2026 | Business intelligence tools | 2.2M | 77.4% | 1 | | Aug 2026 | Business intelligence tools | 2.2M | 75.3% | 1 | | Sep 2026 | Business intelligence tools | — | — | — | ## How is Power BI measured? Brandwave collects information about searches that people make online using Power BI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “power bi” ## Which business intelligence platforms compete with Power BI? - [Microsoft Power BI](/demand/global-en/brands/microsoft-power-bi): Head-to-head: /demand/global-en/compare/microsoft-power-bi-vs-power-bi - [Metabase](/demand/global-en/brands/metabase): Head-to-head: /demand/global-en/compare/metabase-vs-power-bi - [Looker](/demand/global-en/brands/looker): Head-to-head: /demand/global-en/compare/looker-vs-power-bi - [Tableau](/demand/global-en/brands/tableau): Head-to-head: /demand/global-en/compare/power-bi-vs-tableau - [Sisense](/demand/global-en/brands/sisense): Head-to-head: /demand/global-en/compare/power-bi-vs-sisense - [GoodData](/demand/global-en/brands/gooddata) - [Mode Analytics](/demand/global-en/brands/mode) ## Who owns Power BI? Power BI is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, Microsoft 365, Microsoft Azure, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Outlook, Power Automate, SharePoint and Xbox, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Power BI? Power BI is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, Microsoft 365, Microsoft Azure, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Outlook, Power Automate, SharePoint and Xbox, owned by the same company, worldwide. ## Cite this page Brandwave. "Power BI: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/power-bi This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/power-bi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.