--- title: "Power Automate: search popularity and Share of Search worldwide" description: "Power Automate is a workflow automation tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/power-automate" publisher: "Brandwave" --- # Power Automate: search popularity and Share of Search worldwide Power Automate is a workflow automation tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Power Automate - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among robotic process automation platforms**: 9.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Robotic process automation platforms | 3 | 9.8% | 14.8K | - [Robotic process automation platforms](/demand/global-en/categories/robotic-process-automation-platforms) ## How has branded search demand for Power Automate changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Power Automate worldwide fell from 18.1K to 14.8K. - Across the 11 months ending August 2026, Power Automate’s estimated Share of Search among robotic process automation platforms worldwide increased from 6.3% to 9.8%. - Across the 11 months ending August 2026, Power Automate’s estimated Share of Search among robotic process automation platforms worldwide peaked at 12.6% in June 2026 and was lowest at 6.3% in October 2025. - Across the 11 months ending August 2026, Power Automate rose from 4th to 3rd among robotic process automation platforms worldwide. ## How did search popularity change for robotic process automation platforms worldwide in August 2026? - In August 2026, Automation Anywhere gained estimated Share of Search among robotic process automation platforms worldwide, from 15.5% to 18%. - In August 2026, Nintex gained estimated Share of Search among robotic process automation platforms worldwide, from 4.6% to 5.4%. - In August 2026, UiPath lost estimated Share of Search among robotic process automation platforms worldwide, from 62.7% to 60.2%. - Estimated monthly branded searches for Blue Prism worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026. - Estimated monthly branded searches for Power Automate worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Robotic process automation platforms | 18.1K | 6.3% | 4 | | Nov 2025 | Robotic process automation platforms | 18.1K | 8.7% | 3 | | Dec 2025 | Robotic process automation platforms | 18.1K | 8% | 3 | | Jan 2026 | Robotic process automation platforms | 18.1K | 7.5% | 3 | | Feb 2026 | Robotic process automation platforms | 18.1K | 8.6% | 3 | | Mar 2026 | Robotic process automation platforms | 22.2K | 10.5% | 3 | | Apr 2026 | Robotic process automation platforms | 22.2K | 10.6% | 3 | | May 2026 | Robotic process automation platforms | 18.1K | 9.2% | 3 | | Jun 2026 | Robotic process automation platforms | 22.2K | 12.6% | 3 | | Jul 2026 | Robotic process automation platforms | 18.1K | 10.3% | 3 | | Aug 2026 | Robotic process automation platforms | 14.8K | 9.8% | 3 | | Sep 2026 | Robotic process automation platforms | — | — | — | ## How is Power Automate measured? Brandwave collects information about searches that people make online using Power Automate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “powerautomate” ## Which robotic process automation platforms compete with Power Automate? - [UiPath](/demand/global-en/brands/uipath): Head-to-head: /demand/global-en/compare/power-automate-vs-uipath - [Automation Anywhere](/demand/global-en/brands/automation-anywhere): Head-to-head: /demand/global-en/compare/automation-anywhere-vs-power-automate - [Blue Prism](/demand/global-en/brands/blue-prism): Head-to-head: /demand/global-en/compare/blue-prism-vs-power-automate - [Nintex](/demand/global-en/brands/nintex): Head-to-head: /demand/global-en/compare/nintex-vs-power-automate ## Who owns Power Automate? Power Automate is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, Microsoft 365, Microsoft Azure, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Outlook, Power BI, SharePoint and Xbox, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Power Automate? Power Automate is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, Microsoft 365, Microsoft Azure, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Outlook, Power BI, SharePoint and Xbox, owned by the same company, worldwide. ## Cite this page Brandwave. "Power Automate: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/power-automate This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/power-automate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.