--- title: "Pottery Barn: search popularity worldwide" description: "Pottery Barn is a home furnishings retailer owned by Williams-Sonoma. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/pottery-barn" publisher: "Brandwave" --- # Pottery Barn: search popularity worldwide Pottery Barn is a home furnishings retailer owned by Williams-Sonoma. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pottery Barn - **Owned by**: Williams-Sonoma - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among curtain brands**: 3.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Curtain brands | 4 | 3.4% | 2.2M | | Cushion brands | 3 | 3.5% | 2.2M | | Towel brands | 3 | 20.9% | 2.2M | | Outdoor furniture brands | 2 | 29.1% | 2.2M | | Rug brands | 1 | 51.1% | 2.2M | - [Curtain brands](/demand/global-en/categories/curtain-brands) - [Cushion brands](/demand/global-en/categories/cushion-brands) - [Towel brands](/demand/global-en/categories/towel-brands) - [Outdoor furniture brands](/demand/global-en/categories/outdoor-furniture-brands) - [Rug brands](/demand/global-en/categories/rug-brands) ## Top curtain brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pottery Barn was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pottery Barn is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pottery Barn | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | IKEA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | West Elm | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Dunelm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | John Lewis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Next | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hillarys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Habitat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about curtain brands - Asked ChatGPT "Which curtain brand should I buy?": 1. IKEA, 2. Pottery Barn - Asked ChatGPT "What are the best curtain brands?": 1. Pottery Barn, 2. West Elm, 3. IKEA - Asked ChatGPT "What's the best curtain brand for living room windows?": 1. Pottery Barn, 2. West Elm, 3. IKEA - Searched Google, AI Overview "blackout curtains": named none of the brands we track - Searched Google, AI Overview "best curtains": 1. IKEA, 2. Pottery Barn, 3. West Elm Not named in any answer: Dunelm, John Lewis, Next, Hillarys and Habitat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Pottery Barn changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pottery Barn worldwide held steady at 2.2M. - Across the 12 months ending September 2026, Pottery Barn’s share of searches among curtain brands worldwide peaked at 4.8% in November 2025 and was lowest at 3.3% in May 2026. - Across the 12 months ending September 2026, Pottery Barn’s share of searches among cushion brands worldwide peaked at 4.9% in November 2025 and was lowest at 3.5% in May 2026. - Across the 12 months ending September 2026, Pottery Barn’s share of searches among towel brands worldwide increased from 18.2% to 20.9%. - Across the 12 months ending September 2026, Pottery Barn’s share of searches among towel brands worldwide peaked at 24.2% in July 2026 and was lowest at 18.2% in October 2025. - Across the 12 months ending September 2026, Pottery Barn’s share of searches among outdoor furniture brands worldwide increased from 25.6% to 29.1%. - Across the 12 months ending September 2026, Pottery Barn’s share of searches among outdoor furniture brands worldwide peaked at 33.6% in November 2025 and was lowest at 24.5% in April 2026. - Across the 12 months ending September 2026, Pottery Barn’s share of searches among rug brands worldwide peaked at 56.4% in December 2025 and was lowest at 46.7% in May 2026. ## How did search popularity change for curtain brands worldwide in September 2026? - In September 2026, IKEA gained share of searches among curtain brands worldwide, from 84.3% to 85.2%. - In September 2026, Dunelm lost share of searches among curtain brands worldwide, from 6.2% to 5.1%. - Estimated monthly branded searches for Next worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026. - Estimated monthly branded searches for John Lewis worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026. - Estimated monthly branded searches for Habitat worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## How did search popularity change for cushion brands worldwide in September 2026? - Estimated monthly branded searches for Muji worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026. - Estimated monthly branded searches for Amara worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026. - Estimated monthly branded searches for Society6 worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## How did search popularity change for towel brands worldwide in September 2026? - In September 2026, Ralph Lauren overtook Dunelm to become the leader among towel brands worldwide, with 38.2% of the searches. - In September 2026, Pottery Barn gained share of searches among towel brands worldwide, from 19.8% to 20.9%. - In September 2026, Sheridan gained share of searches among towel brands worldwide, from 3.6% to 4.4%. - In September 2026, Dunelm lost share of searches among towel brands worldwide, from 36.1% to 31.3%. - In September 2026, Sanderson rose from 9th to 8th among towel brands worldwide. - In September 2026, Bedeck fell from 8th to 9th among towel brands worldwide. ## How did search popularity change for outdoor furniture brands worldwide in September 2026? - In September 2026, Bunnings gained share of searches among outdoor furniture brands worldwide, from 47.8% to 53.1%. - In September 2026, Pottery Barn lost share of searches among outdoor furniture brands worldwide, from 32% to 29.1%. - In September 2026, Mitre 10 lost share of searches among outdoor furniture brands worldwide, from 9.6% to 8.7%. - POLYWOOD’s share of searches among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 2.1% to 0.96% in September 2026. - Freedom Furniture’s share of searches among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 3.1% to 2.1% in September 2026. - In September 2026, Keter rose from 8th to 7th among outdoor furniture brands worldwide. ## How did search popularity change for rug brands worldwide in September 2026? - Nordic Knots’ share of searches among rug brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.8% in September 2026. - Ruggable’s share of searches among rug brands worldwide has lost ground for 3 months in a row, from 12.3% to 10.3% in September 2026. - Estimated monthly branded searches for Revival worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026. - Estimated monthly branded searches for Loloi worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. - Estimated monthly branded searches for Rugs USA worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026. - Estimated monthly branded searches for Beni Rugs worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Curtain brands | 2.2M | 3.4% | 4 | | Nov 2025 | Curtain brands | 3.4M | 4.8% | 4 | | Dec 2025 | Curtain brands | 2.7M | 4% | 4 | | Jan 2026 | Curtain brands | 2.7M | 4.1% | 4 | | Feb 2026 | Curtain brands | 2.2M | 4.1% | 4 | | Mar 2026 | Curtain brands | 2.2M | 4% | 4 | | Apr 2026 | Curtain brands | 1.8M | 3.4% | 4 | | May 2026 | Curtain brands | 1.8M | 3.3% | 4 | | Jun 2026 | Curtain brands | 1.8M | 3.4% | 4 | | Jul 2026 | Curtain brands | 2.2M | 4.1% | 4 | | Aug 2026 | Curtain brands | 2.2M | 3.4% | 4 | | Sep 2026 | Curtain brands | 2.2M | 3.4% | 4 | | Oct 2025 | Cushion brands | 2.2M | 3.5% | 3 | | Nov 2025 | Cushion brands | 3.4M | 4.9% | 3 | | Dec 2025 | Cushion brands | 2.7M | 4.2% | 3 | | Jan 2026 | Cushion brands | 2.7M | 4.2% | 3 | | Feb 2026 | Cushion brands | 2.2M | 4.2% | 3 | | Mar 2026 | Cushion brands | 2.2M | 4.2% | 3 | | Apr 2026 | Cushion brands | 1.8M | 3.5% | 3 | | May 2026 | Cushion brands | 1.8M | 3.5% | 3 | | Jun 2026 | Cushion brands | 1.8M | 3.5% | 3 | | Jul 2026 | Cushion brands | 2.2M | 4.2% | 3 | | Aug 2026 | Cushion brands | 2.2M | 3.5% | 3 | | Sep 2026 | Cushion brands | 2.2M | 3.5% | 3 | | Oct 2025 | Towel brands | 2.2M | 18.2% | 3 | | Nov 2025 | Towel brands | 3.4M | 21.4% | 3 | | Dec 2025 | Towel brands | 2.7M | 19.3% | 3 | | Jan 2026 | Towel brands | 2.7M | 21% | 3 | | Feb 2026 | Towel brands | 2.2M | 22.7% | 3 | | Mar 2026 | Towel brands | 2.2M | 22.6% | 3 | | Apr 2026 | Towel brands | 1.8M | 18.9% | 3 | | May 2026 | Towel brands | 1.8M | 19.1% | 3 | | Jun 2026 | Towel brands | 1.8M | 19.5% | 3 | | Jul 2026 | Towel brands | 2.2M | 24.2% | 3 | | Aug 2026 | Towel brands | 2.2M | 19.8% | 3 | | Sep 2026 | Towel brands | 2.2M | 20.9% | 3 | | Oct 2025 | Outdoor furniture brands | 2.2M | 25.6% | 2 | | Nov 2025 | Outdoor furniture brands | 3.4M | 33.6% | 2 | | Dec 2025 | Outdoor furniture brands | 2.7M | 26% | 2 | | Jan 2026 | Outdoor furniture brands | 2.7M | 29.5% | 2 | | Feb 2026 | Outdoor furniture brands | 2.2M | 29.5% | 2 | | Mar 2026 | Outdoor furniture brands | 2.2M | 28.8% | 2 | | Apr 2026 | Outdoor furniture brands | 1.8M | 24.5% | 2 | | May 2026 | Outdoor furniture brands | 1.8M | 26.9% | 2 | | Jun 2026 | Outdoor furniture brands | 1.8M | 27.9% | 2 | | Jul 2026 | Outdoor furniture brands | 2.2M | 32.7% | 2 | | Aug 2026 | Outdoor furniture brands | 2.2M | 32% | 2 | | Sep 2026 | Outdoor furniture brands | 2.2M | 29.1% | 2 | | Oct 2025 | Rug brands | 2.2M | 50.9% | 1 | | Nov 2025 | Rug brands | 3.4M | 52.9% | 1 | | Dec 2025 | Rug brands | 2.7M | 56.4% | 1 | | Jan 2026 | Rug brands | 2.7M | 55.5% | 1 | | Feb 2026 | Rug brands | 2.2M | 55.3% | 1 | | Mar 2026 | Rug brands | 2.2M | 55% | 1 | | Apr 2026 | Rug brands | 1.8M | 50% | 1 | | May 2026 | Rug brands | 1.8M | 46.7% | 1 | | Jun 2026 | Rug brands | 1.8M | 50.2% | 1 | | Jul 2026 | Rug brands | 2.2M | 54.4% | 1 | | Aug 2026 | Rug brands | 2.2M | 51.2% | 1 | | Sep 2026 | Rug brands | 2.2M | 51.1% | 1 | ## How are Pottery Barn’s branded searches counted? Brandwave collects information about searches that people make online using Pottery Barn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pottery barn” ## Which curtain brands compete with Pottery Barn? - [IKEA](/demand/global-en/brands/ikea): Head-to-head: /demand/global-en/compare/ikea-vs-pottery-barn - [Dunelm](/demand/global-en/brands/dunelm): Head-to-head: /demand/global-en/compare/dunelm-vs-pottery-barn - [John Lewis](/demand/global-en/brands/john-lewis): Head-to-head: /demand/global-en/compare/john-lewis-vs-pottery-barn - [West Elm](/demand/global-en/brands/west-elm): Head-to-head: /demand/global-en/compare/pottery-barn-vs-west-elm - [Next](/demand/global-en/brands/next): Head-to-head: /demand/global-en/compare/next-vs-pottery-barn - [Hillarys](/demand/global-en/brands/hillarys) - [Habitat](/demand/global-en/brands/habitat) ## Who owns Pottery Barn? Pottery Barn is owned by Williams-Sonoma. Brandwave does not track any other brands owned by Williams-Sonoma. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Pottery Barn? Pottery Barn is owned by Williams-Sonoma. Brandwave does not track any other brands owned by Williams-Sonoma. ## Cite this page Brandwave. "Pottery Barn: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/pottery-barn This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pottery-barn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.