---
title: "Postman: search popularity and Share of Search worldwide"
description: "Postman provides tools and services to test and debug application programming interfaces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/postman"
publisher: "Brandwave"
---

# Postman: search popularity and Share of Search worldwide

Postman provides tools and services to test and debug application programming interfaces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Postman
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among API testing tools**: 27.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| API testing tools | 2 | 27.3% | 22.7K |

- [API testing tools](/demand/global-en/categories/api-testing-tools)

## How has branded search demand for Postman changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Postman worldwide fell from 31.3K to 22.7K.
- Across the 11 months ending August 2026, Postman’s estimated Share of Search among API testing tools worldwide increased from 23.6% to 27.3%.
- Across the 11 months ending August 2026, Postman’s estimated Share of Search among API testing tools worldwide peaked at 27.6% in December 2025 and was lowest at 22.7% in March 2026.

## How did search popularity change for API testing tools worldwide in August 2026?

- In August 2026, Postman overtook Bruno to rank 2nd among API testing tools worldwide, at 27.3%.
- In August 2026, SoapUI gained estimated Share of Search among API testing tools worldwide, from 30.5% to 32.8%.
- In August 2026, Hoppscotch gained estimated Share of Search among API testing tools worldwide, from 2.3% to 3%.
- In August 2026, Bruno lost estimated Share of Search among API testing tools worldwide, from 29% to 25.4%.
- In August 2026, Insomnia lost estimated Share of Search among API testing tools worldwide, from 12.7% to 11.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | API testing tools | 31.3K | 23.6% | 2 |
| Nov 2025 | API testing tools | 27.2K | 26.5% | 2 |
| Dec 2025 | API testing tools | 23.8K | 27.6% | 2 |
| Jan 2026 | API testing tools | 23.8K | 24.7% | 2 |
| Feb 2026 | API testing tools | 27.2K | 26.8% | 2 |
| Mar 2026 | API testing tools | 27.5K | 22.7% | 3 |
| Apr 2026 | API testing tools | 27.2K | 26.9% | 2 |
| May 2026 | API testing tools | 22.3K | 23.2% | 3 |
| Jun 2026 | API testing tools | 22.7K | 25.2% | 2 |
| Jul 2026 | API testing tools | 22.7K | 25.5% | 3 |
| Aug 2026 | API testing tools | 22.7K | 27.3% | 2 |
| Sep 2026 | API testing tools | — | — | — |

## How is Postman measured?

Brandwave collects information about searches that people make online using Postman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “api testing postman”
- “postman api”
- “postman com”

## Which API testing tools compete with Postman?

- [SoapUI](/demand/global-en/brands/soapui): Head-to-head: /demand/global-en/compare/postman-vs-soapui
- [Bruno](/demand/global-en/brands/bruno-api): Head-to-head: /demand/global-en/compare/bruno-api-vs-postman
- [Insomnia](/demand/global-en/brands/insomnia-api): Head-to-head: /demand/global-en/compare/insomnia-api-vs-postman
- [Hoppscotch](/demand/global-en/brands/hoppscotch): Head-to-head: /demand/global-en/compare/hoppscotch-vs-postman

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Postman: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/postman

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/postman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.