---
title: "Portkey: search popularity and Share of Search worldwide"
description: "Portkey is an AI gateway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/portkey"
publisher: "Brandwave"
---

# Portkey: search popularity and Share of Search worldwide

Portkey is an AI gateway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Portkey
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among AI gateway platforms**: 0.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI gateway platforms | 3 | 0.5% | 22.2K |

- [AI gateway platforms](/demand/global-en/categories/ai-gateway-platforms)

## How has branded search demand for Portkey changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Portkey worldwide rose from 14.8K to 22.2K.
- Across the 11 months ending August 2026, Portkey’s estimated Share of Search among AI gateway platforms worldwide held steady, from 0.62% to 0.5%.

## How did search popularity change for AI gateway platforms worldwide in August 2026?

- In August 2026, Cloudflare gained estimated Share of Search among AI gateway platforms worldwide, from 95.4% to 96.2%.
- In August 2026, LiteLLM lost estimated Share of Search among AI gateway platforms worldwide, from 3.7% to 3%.
- Estimated monthly branded searches for Portkey worldwide rose 50% over 11 measured months, from 14.8K to 22.2K in August 2026.
- Estimated monthly branded searches for Kong worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI gateway platforms | 14.8K | 0.62% | 3 |
| Nov 2025 | AI gateway platforms | 14.8K | 0.16% | 3 |
| Dec 2025 | AI gateway platforms | 14.8K | 0.35% | 3 |
| Jan 2026 | AI gateway platforms | 18.1K | 0.62% | 3 |
| Feb 2026 | AI gateway platforms | 18.1K | 0.61% | 3 |
| Mar 2026 | AI gateway platforms | 22.2K | 0.69% | 3 |
| Apr 2026 | AI gateway platforms | 27.1K | 0.73% | 3 |
| May 2026 | AI gateway platforms | 33.1K | 0.89% | 3 |
| Jun 2026 | AI gateway platforms | 27.1K | 0.73% | 3 |
| Jul 2026 | AI gateway platforms | 22.2K | 0.6% | 3 |
| Aug 2026 | AI gateway platforms | 22.2K | 0.5% | 3 |
| Sep 2026 | AI gateway platforms | — | — | — |

## How is Portkey measured?

Brandwave collects information about searches that people make online using Portkey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “portkey”

## Which AI gateway platforms compete with Portkey?

- [Cloudflare](/demand/global-en/brands/cloudflare): Head-to-head: /demand/global-en/compare/cloudflare-vs-portkey
- [LiteLLM](/demand/global-en/brands/litellm): Head-to-head: /demand/global-en/compare/litellm-vs-portkey
- [Helicone](/demand/global-en/brands/helicone): Head-to-head: /demand/global-en/compare/helicone-vs-portkey
- [Kong](/demand/global-en/brands/kong-inc): Head-to-head: /demand/global-en/compare/kong-inc-vs-portkey

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Portkey: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/portkey

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/portkey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.