---
title: "Popular Pays: search popularity worldwide"
description: "Popular Pays is a creator marketing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/popular-pays"
publisher: "Brandwave"
---

# Popular Pays: search popularity worldwide

Popular Pays is a creator marketing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Popular Pays
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among creator payment platforms**: 6.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Creator payment platforms | 3 | 6.9% | 2.4K |

- [Creator payment platforms](/demand/global-en/categories/creator-payment-platforms)

## How has branded search demand for Popular Pays changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Popular Pays worldwide fell from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Popular Pays’ estimated Share of Search among creator payment platforms worldwide decreased from 14.2% to 6.9%.
- Across the 11 months ending August 2026, Popular Pays’ estimated Share of Search among creator payment platforms worldwide peaked at 14.3% in November 2025 and was lowest at 6.5% in July 2026.
- Across the 11 months ending August 2026, Popular Pays fell from 2nd to 3rd among creator payment platforms worldwide.

## How did search popularity change for creator payment platforms worldwide in August 2026?

- In August 2026, JoinBrands gained estimated Share of Search among creator payment platforms worldwide, from 66.7% to 70.9%.
- In August 2026, Hypefy lost estimated Share of Search among creator payment platforms worldwide, from 7.9% to 5.5%.
- In August 2026, Passionfroot lost estimated Share of Search among creator payment platforms worldwide, from 17.9% to 15.6%.
- In August 2026, Popular Pays rose from 4th to 3rd among creator payment platforms worldwide.
- Estimated monthly branded searches for Glewee worldwide fell 45.8% over 11 measured months, from 720 to 390 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Creator payment platforms | 2.9K | 14.2% | 2 |
| Nov 2025 | Creator payment platforms | 2.9K | 14.3% | 2 |
| Dec 2025 | Creator payment platforms | 1.9K | 9.5% | 4 |
| Jan 2026 | Creator payment platforms | 2.9K | 10.5% | 3 |
| Feb 2026 | Creator payment platforms | 2.9K | 12.4% | 2 |
| Mar 2026 | Creator payment platforms | 2.9K | 10.3% | 3 |
| Apr 2026 | Creator payment platforms | 2.9K | 10.5% | 3 |
| May 2026 | Creator payment platforms | 2.4K | 8.4% | 4 |
| Jun 2026 | Creator payment platforms | 2.4K | 8.6% | 4 |
| Jul 2026 | Creator payment platforms | 2.4K | 6.5% | 4 |
| Aug 2026 | Creator payment platforms | 2.4K | 6.9% | 3 |
| Sep 2026 | Creator payment platforms | — | — | — |

## How is Popular Pays measured?

Brandwave collects information about searches that people make online using Popular Pays’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “popular pays”

## Which creator payment platforms compete with Popular Pays?

- [JoinBrands](/demand/global-en/brands/joinbrands): Head-to-head: /demand/global-en/compare/joinbrands-vs-popular-pays
- [Passionfroot](/demand/global-en/brands/passionfroot): Head-to-head: /demand/global-en/compare/passionfroot-vs-popular-pays
- [Hypefy](/demand/global-en/brands/hypefy): Head-to-head: /demand/global-en/compare/hypefy-vs-popular-pays
- [Glewee](/demand/global-en/brands/glewee): Head-to-head: /demand/global-en/compare/glewee-vs-popular-pays

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Popular Pays: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/popular-pays

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/popular-pays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.