---
title: "How popular is Popsicle? Searches and AI answers worldwide"
description: "Popsicle is an ice pop brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/popsicle"
publisher: "Brandwave"
---

# How popular is Popsicle? Searches and AI answers worldwide

Popsicle is an ice pop brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Popsicle
- **Owned by**: Unilever
- **Market**: Global
- **Measured month**: Oct 2026
- **Share of Search among ice pop brands**: 3.8%

## Where does Popsicle compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ice pop brands | 6 | 3.8% | 8.8K |

- [Ice pop brands](/demand/global-en/categories/ice-pop-brands)

## Top ice pop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Popsicle was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Popsicle is the most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Popsicle | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| Outshine | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Otter Pops | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| JonnyPops | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| GoodPop | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Fla-Vor-Ice | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Zooper Dooper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Solero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Calippo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mr. Freeze | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about ice pop brands

- Asked ChatGPT "What are the best ice pop brands?": 1. Outshine, 2. Popsicle, 3. GoodPop, 4. JonnyPops, 5. Fla-Vor-Ice, 6. Otter Pops
- Asked ChatGPT "Which freezer pops should I buy for kids?": 1. GoodPop
- Asked ChatGPT "What's the healthiest ice pop brand?": 1. GoodPop
- Searched Google, AI Overview "popsicle brands": 1. Popsicle, 2. Outshine, 3. JonnyPops, 4. Otter Pops
- Searched Google, AI Overview "ice pops": 1. Popsicle, 2. Otter Pops, 3. Fla-Vor-Ice

Not named in any answer: Zooper Dooper, Solero, Calippo and Mr. Freeze.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026.

## How has branded search demand for Popsicle changed worldwide over the last 12 months?

- Across the 12 months ending October 2026, estimated monthly branded searches for Popsicle worldwide rose from 6.4K to 8.8K.
- Across the 12 months ending October 2026, Popsicle’s share of searches among ice pop brands worldwide peaked at 6.1% in April 2026 and was lowest at 3.3% in June 2026.
- Across the 12 months ending October 2026, Popsicle rose from 7th to 6th among ice pop brands worldwide.

## How did search popularity change for ice pop brands worldwide in October 2026?

- In October 2026, Zooper Dooper overtook Solero and Calippo to rank 3rd among ice pop brands worldwide, with 17.4% of the searches.
- In October 2026, Otter Pops gained share of searches among ice pop brands worldwide, from 18.6% to 21.2%.
- In October 2026, Calippo gained share of searches among ice pop brands worldwide, from 10.2% to 11.6%.
- In October 2026, JonnyPops lost share of searches among ice pop brands worldwide, from 27.8% to 21.2%.
- In October 2026, Solero lost share of searches among ice pop brands worldwide, from 18.6% to 14.2%.
- In October 2026, Mr. Freeze lost share of searches among ice pop brands worldwide, from 2.5% to 1.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Ice pop brands | 6.4K | 3.7% | 7 |
| Dec 2025 | Ice pop brands | 6.7K | 3.9% | 6 |
| Jan 2026 | Ice pop brands | 11K | 5% | 6 |
| Feb 2026 | Ice pop brands | 11K | 5.8% | 6 |
| Mar 2026 | Ice pop brands | 13.5K | 5.1% | 6 |
| Apr 2026 | Ice pop brands | 19.8K | 6.1% | 5 |
| May 2026 | Ice pop brands | 18.7K | 4.4% | 5 |
| Jun 2026 | Ice pop brands | 18.7K | 3.3% | 6 |
| Jul 2026 | Ice pop brands | 22K | 4.2% | 7 |
| Aug 2026 | Ice pop brands | 14.3K | 3.8% | 8 |
| Sep 2026 | Ice pop brands | 9K | 3.4% | 7 |
| Oct 2026 | Ice pop brands | 8.8K | 3.8% | 6 |

## How are Popsicle’s branded searches counted?

Brandwave collects information about searches that people make online using Popsicle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “popsicle brand”
- “popsicle ice pops”

## Which ice pop brands compete with Popsicle?

- [JonnyPops](/demand/global-en/brands/jonnypops)
- [Otter Pops](/demand/global-en/brands/otter-pops)
- [Zooper Dooper](/demand/global-en/brands/zooper-dooper): Head-to-head: /demand/global-en/compare/popsicle-vs-zooper-dooper
- [Solero](/demand/global-en/brands/solero): Head-to-head: /demand/global-en/compare/popsicle-vs-solero
- [Calippo](/demand/global-en/brands/calippo): Head-to-head: /demand/global-en/compare/calippo-vs-popsicle
- [GoodPop](/demand/global-en/brands/goodpop): Head-to-head: /demand/global-en/compare/goodpop-vs-popsicle
- [Outshine](/demand/global-en/brands/outshine): Head-to-head: /demand/global-en/compare/outshine-vs-popsicle
- [Fla-Vor-Ice](/demand/global-en/brands/fla-vor-ice)
- [Mr. Freeze](/demand/global-en/brands/mr-freeze)

## Who owns Popsicle?

Popsicle is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Calippo, CLEAR, Continental, Dove, Dr. Squatch, Lipton, Living Proof, Lux, Lynx, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline, Wild and Wild River, owned by the same company, worldwide.

- [Unilever](/demand/global-en/companies/unilever): Owns 33 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Popsicle?

Popsicle is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Calippo, CLEAR, Continental, Dove, Dr. Squatch, Lipton, Living Proof, Lux, Lynx, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline, Wild and Wild River, owned by the same company, worldwide.

## Cite this page

Brandwave. "How popular is Popsicle? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/popsicle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/popsicle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
