--- title: "Poppin: search popularity worldwide" description: "A maker of colourful office furniture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/poppin" publisher: "Brandwave" --- # Poppin: search popularity worldwide A maker of colourful office furniture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Poppin - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among filing cabinet brands**: 0.33% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Filing cabinet brands | 6 | 0.33% | 590 | - [Filing cabinet brands](/demand/global-en/categories/filing-cabinet-brands) ## Top filing cabinet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Poppin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Poppin is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HON | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Steelcase | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Lorell | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Poppin | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Silverline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bisley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Triumph | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about filing cabinet brands - Asked ChatGPT "Which filing cabinet brand should I buy?": 1. HON, 2. Steelcase, 3. Lorell - Asked ChatGPT "What are the best filing cabinet brands?": 1. HON, 2. Steelcase, 3. Lorell, 4. Poppin - Asked ChatGPT "What's the best filing cabinet brand for home office?": 1. HON, 2. Poppin, 3. Steelcase, 4. Lorell - Searched Google, AI Overview "home filing cabinet": named none of the brands we track - Searched Google, AI Overview "small filing cabinet": named none of the brands we track Not named in any answer: Silverline, Bisley and Triumph. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Poppin changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Poppin worldwide fell from 720 to 590. - Across the 12 months ending September 2026, Poppin’s share of searches among filing cabinet brands worldwide held steady, from 0.41% to 0.33%. ## How did search popularity change for filing cabinet brands worldwide in September 2026? - In September 2026, Silverline gained share of searches among filing cabinet brands worldwide, from 25.4% to 33.8%. - In September 2026, Steelcase lost share of searches among filing cabinet brands worldwide, from 68.9% to 61.4%. - Estimated monthly branded searches for Triumph worldwide rose 80% over 12 measured months, from 50 to 90 in September 2026. - Estimated monthly branded searches for Lorell worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026. - Estimated monthly branded searches for Poppin worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026. - Estimated monthly branded searches for HON worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Filing cabinet brands | 720 | 0.41% | 6 | | Nov 2025 | Filing cabinet brands | 590 | 0.33% | 6 | | Dec 2025 | Filing cabinet brands | 480 | 0.32% | 6 | | Jan 2026 | Filing cabinet brands | 590 | 0.38% | 6 | | Feb 2026 | Filing cabinet brands | 590 | 0.39% | 6 | | Mar 2026 | Filing cabinet brands | 590 | 0.39% | 6 | | Apr 2026 | Filing cabinet brands | 720 | 0.47% | 6 | | May 2026 | Filing cabinet brands | 720 | 0.48% | 6 | | Jun 2026 | Filing cabinet brands | 720 | 0.48% | 6 | | Jul 2026 | Filing cabinet brands | 590 | 0.39% | 6 | | Aug 2026 | Filing cabinet brands | 720 | 0.45% | 6 | | Sep 2026 | Filing cabinet brands | 590 | 0.33% | 6 | ## How are Poppin’s branded searches counted? Brandwave collects information about searches that people make online using Poppin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “poppin furniture” ## Which filing cabinet brands compete with Poppin? - [Steelcase](/demand/global-en/brands/steelcase) - [Silverline](/demand/global-en/brands/silverline): Head-to-head: /demand/global-en/compare/poppin-vs-silverline - [Bisley](/demand/global-en/brands/bisley): Head-to-head: /demand/global-en/compare/bisley-vs-poppin - [HON](/demand/global-en/brands/hon-furniture): Head-to-head: /demand/global-en/compare/hon-furniture-vs-poppin - [Lorell](/demand/global-en/brands/lorell): Head-to-head: /demand/global-en/compare/lorell-vs-poppin - [Triumph](/demand/global-en/brands/triumph-office): Head-to-head: /demand/global-en/compare/poppin-vs-triumph-office ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Poppin: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/poppin This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/poppin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.