---
title: "Popchips: search popularity and Share of Search worldwide"
description: "A snack brand offering popped potato chips and related snacks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/popchips"
publisher: "Brandwave"
---

# Popchips: search popularity and Share of Search worldwide

A snack brand offering popped potato chips and related snacks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Popchips
- **Owned by**: Our Home
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among challenger savory snack brands**: 21.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Challenger savory snack brands | 3 | 21.7% | 77.4K |

- [Challenger savory snack brands](/demand/global-en/categories/savory-snack-brands)

## How has branded search demand for Popchips changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Popchips worldwide rose from 68K to 77.4K.
- Across the 11 months ending August 2026, Popchips’ estimated Share of Search among challenger savory snack brands worldwide decreased from 23.4% to 21.7%.
- Across the 11 months ending August 2026, Popchips’ estimated Share of Search among challenger savory snack brands worldwide peaked at 24% in December 2025 and was lowest at 18.6% in June 2026.

## How did search popularity change for challenger savory snack brands worldwide in August 2026?

- In August 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands worldwide, at 21.7%.
- In August 2026, Siete Foods lost estimated Share of Search among challenger savory snack brands worldwide, from 26.7% to 25.4%.
- In August 2026, WILDE lost estimated Share of Search among challenger savory snack brands worldwide, from 20.9% to 20%.
- In August 2026, LesserEvil lost estimated Share of Search among challenger savory snack brands worldwide, from 25.3% to 24.6%.
- Biena’s estimated Share of Search among challenger savory snack brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Challenger savory snack brands | 68K | 23.4% | 3 |
| Nov 2025 | Challenger savory snack brands | 55.6K | 22.7% | 3 |
| Dec 2025 | Challenger savory snack brands | 55.6K | 24% | 3 |
| Jan 2026 | Challenger savory snack brands | 72.3K | 20.1% | 3 |
| Feb 2026 | Challenger savory snack brands | 63.4K | 19.8% | 3 |
| Mar 2026 | Challenger savory snack brands | 63.6K | 18.9% | 3 |
| Apr 2026 | Challenger savory snack brands | 63.5K | 19.3% | 3 |
| May 2026 | Challenger savory snack brands | 63.8K | 18.8% | 3 |
| Jun 2026 | Challenger savory snack brands | 64.5K | 18.6% | 4 |
| Jul 2026 | Challenger savory snack brands | 63.5K | 18.7% | 4 |
| Aug 2026 | Challenger savory snack brands | 77.4K | 21.7% | 3 |
| Sep 2026 | Challenger savory snack brands | — | — | — |

## How is Popchips measured?

Brandwave collects information about searches that people make online using Popchips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pop chips”
- “popchips”
- “popchips potato chips”
- “popchips snacks”

## Which challenger savory snack brands compete with Popchips?

- [Siete Foods](/demand/global-en/brands/siete-foods): Head-to-head: /demand/global-en/compare/popchips-vs-siete-foods
- [LesserEvil](/demand/global-en/brands/lesserevil): Head-to-head: /demand/global-en/compare/lesserevil-vs-popchips
- [WILDE](/demand/global-en/brands/wilde): Head-to-head: /demand/global-en/compare/popchips-vs-wilde
- [HIPPEAS](/demand/global-en/brands/hippeas): Head-to-head: /demand/global-en/compare/hippeas-vs-popchips
- [Biena](/demand/global-en/brands/biena): Head-to-head: /demand/global-en/compare/biena-vs-popchips

## Who owns Popchips?

Popchips is owned by Our Home. Brandwave does not track any other brands owned by Our Home.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Popchips?

Popchips is owned by Our Home. Brandwave does not track any other brands owned by Our Home.

## Cite this page

Brandwave. "Popchips: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/popchips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/popchips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.