---
title: "Pop Secret: search popularity worldwide"
description: "Pop Secret is popcorn brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pop-secret"
publisher: "Brandwave"
---

# Pop Secret: search popularity worldwide

Pop Secret is popcorn brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pop Secret
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among popcorn brands**: 13.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Popcorn brands | 5 | 13.9% | 13.5K |

- [Popcorn brands](/demand/global-en/categories/popcorn-brands)

## How has branded search demand for Pop Secret changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pop Secret worldwide held steady at 13.5K.
- Across the 11 months ending August 2026, Pop Secret’s estimated Share of Search among popcorn brands worldwide decreased from 14.6% to 13.9%.
- Across the 11 months ending August 2026, Pop Secret’s estimated Share of Search among popcorn brands worldwide peaked at 14.7% in December 2025 and was lowest at 11.6% in May 2026.
- Across the 11 months ending August 2026, Pop Secret fell from 4th to 5th among popcorn brands worldwide.

## How did search popularity change for popcorn brands worldwide in August 2026?

- In August 2026, Act II overtook SkinnyPop to rank 3rd among popcorn brands worldwide, at 19.3%.
- In August 2026, Orville Redenbacher's gained estimated Share of Search among popcorn brands worldwide, from 26% to 27.9%.
- In August 2026, Newman's Own gained estimated Share of Search among popcorn brands worldwide, from 21.3% to 22.9%.
- In August 2026, Pop Secret gained estimated Share of Search among popcorn brands worldwide, from 12.9% to 13.9%.
- In August 2026, SkinnyPop lost estimated Share of Search among popcorn brands worldwide, from 21.3% to 15.3%.
- Estimated monthly branded searches for Propercorn worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Popcorn brands | 13.5K | 14.6% | 4 |
| Nov 2025 | Popcorn brands | 12K | 14.2% | 5 |
| Dec 2025 | Popcorn brands | 13.5K | 14.7% | 5 |
| Jan 2026 | Popcorn brands | 13.5K | 13.2% | 5 |
| Feb 2026 | Popcorn brands | 12K | 13% | 5 |
| Mar 2026 | Popcorn brands | 12K | 12.4% | 5 |
| Apr 2026 | Popcorn brands | 12K | 12.4% | 5 |
| May 2026 | Popcorn brands | 12K | 11.6% | 5 |
| Jun 2026 | Popcorn brands | 12K | 11.8% | 5 |
| Jul 2026 | Popcorn brands | 13.5K | 12.9% | 5 |
| Aug 2026 | Popcorn brands | 13.5K | 13.9% | 5 |
| Sep 2026 | Popcorn brands | — | — | — |

## How is Pop Secret measured?

Brandwave collects information about searches that people make online using Pop Secret’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pop secret”
- “pop secret popcorn”

## Which popcorn brands compete with Pop Secret?

- [Orville Redenbacher's](/demand/global-en/brands/orville-redenbachers): Head-to-head: /demand/global-en/compare/orville-redenbachers-vs-pop-secret
- [Newman's Own](/demand/global-en/brands/newmans-own): Head-to-head: /demand/global-en/compare/newmans-own-vs-pop-secret
- [Act II](/demand/global-en/brands/act-ii): Head-to-head: /demand/global-en/compare/act-ii-vs-pop-secret
- [SkinnyPop](/demand/global-en/brands/skinnypop): Head-to-head: /demand/global-en/compare/pop-secret-vs-skinnypop
- [Propercorn](/demand/global-en/brands/propercorn): Head-to-head: /demand/global-en/compare/pop-secret-vs-propercorn

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pop Secret: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/pop-secret

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pop-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.