---
title: "Polaroid: search popularity and Share of Search worldwide"
description: "Polaroid is camera brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/polaroid"
publisher: "Brandwave"
---

# Polaroid: search popularity and Share of Search worldwide

Polaroid is camera brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Polaroid
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among instant camera brands**: 24.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Instant camera brands | 3 | 24.9% | 673K |

- [Instant camera brands](/demand/global-en/categories/instant-camera-brands)

## How has branded search demand for Polaroid changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Polaroid worldwide held steady at 673K.
- Across the 11 months ending August 2026, Polaroid’s estimated Share of Search among instant camera brands worldwide peaked at 31.5% in December 2025 and was lowest at 21.8% in April 2026.

## How did search popularity change for instant camera brands worldwide in August 2026?

- In August 2026, Mint gained estimated Share of Search among instant camera brands worldwide, from 27.9% to 30.4%.
- In August 2026, Polaroid gained estimated Share of Search among instant camera brands worldwide, from 22.8% to 24.9%.
- In August 2026, Fujifilm lost estimated Share of Search among instant camera brands worldwide, from 34.1% to 30.4%.
- In August 2026, Canon lost estimated Share of Search among instant camera brands worldwide, from 14% to 13.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Instant camera brands | 673K | 25.3% | 3 |
| Nov 2025 | Instant camera brands | 823K | 30.9% | 2 |
| Dec 2025 | Instant camera brands | 1M | 31.5% | 2 |
| Jan 2026 | Instant camera brands | 673K | 23.2% | 3 |
| Feb 2026 | Instant camera brands | 550K | 24.7% | 3 |
| Mar 2026 | Instant camera brands | 550K | 23.1% | 3 |
| Apr 2026 | Instant camera brands | 550K | 21.8% | 3 |
| May 2026 | Instant camera brands | 550K | 21.9% | 3 |
| Jun 2026 | Instant camera brands | 550K | 24.8% | 3 |
| Jul 2026 | Instant camera brands | 550K | 22.8% | 3 |
| Aug 2026 | Instant camera brands | 673K | 24.9% | 3 |
| Sep 2026 | Instant camera brands | — | — | — |

## How is Polaroid measured?

Brandwave collects information about searches that people make online using Polaroid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “polaroid camera”

## Which instant camera brands compete with Polaroid?

- [Fujifilm](/demand/global-en/brands/fujifilm): Head-to-head: /demand/global-en/compare/fujifilm-vs-polaroid
- [Mint](/demand/global-en/brands/mint): Head-to-head: /demand/global-en/compare/mint-vs-polaroid
- [Canon](/demand/global-en/brands/canon): Head-to-head: /demand/global-en/compare/canon-vs-polaroid
- [Kodak](/demand/global-en/brands/kodak): Head-to-head: /demand/global-en/compare/kodak-vs-polaroid
- [Lomography](/demand/global-en/brands/lomography): Head-to-head: /demand/global-en/compare/lomography-vs-polaroid

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Polaroid: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/polaroid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/polaroid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.