---
title: "Pokémon: search popularity worldwide"
description: "Pokémon is a video game. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pokemon"
publisher: "Brandwave"
---

# Pokémon: search popularity worldwide

Pokémon is a video game. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pokémon
- **Owned by**: The Pokémon Company
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among video game franchises**: 47.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Video game franchises | 1 | 47.4% | 7.5M |

- [Video game franchises](/demand/global-en/categories/video-game-franchises)

## How has branded search demand for Pokémon changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Pokémon worldwide rose from 6.1M to 7.5M.
- Across the 12 months ending September 2026, Pokémon’s estimated Share of Search among video game franchises worldwide increased from 44.5% to 47.4%.
- Across the 12 months ending September 2026, Pokémon’s estimated Share of Search among video game franchises worldwide peaked at 53.4% in May 2026 and was lowest at 36.3% in December 2025.
- Across the 12 months ending September 2026, Pokémon rose from 2nd to 1st among video game franchises worldwide.

## How did search popularity change for video game franchises worldwide in September 2026?

- In September 2026, The Legend of Zelda gained estimated Share of Search among video game franchises worldwide, from 6.4% to 10.6%.
- In September 2026, Pokémon lost estimated Share of Search among video game franchises worldwide, from 49.1% to 47.4%.
- In September 2026, Fortnite lost estimated Share of Search among video game franchises worldwide, from 40.2% to 38.8%.
- In September 2026, Mario Kart lost estimated Share of Search among video game franchises worldwide, from 3.6% to 2.9%.
- Estimated monthly branded searches for EA Sports FC worldwide fell 15.9% over 12 measured months, from 78.4K to 65.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Video game franchises | 6.1M | 44.5% | 2 |
| Nov 2025 | Video game franchises | 6.1M | 36.3% | 2 |
| Dec 2025 | Video game franchises | 6.1M | 36.3% | 2 |
| Jan 2026 | Video game franchises | 6.1M | 40.2% | 2 |
| Feb 2026 | Video game franchises | 7.5M | 49.9% | 1 |
| Mar 2026 | Video game franchises | 9.1M | 50.2% | 1 |
| Apr 2026 | Video game franchises | 7.5M | 49% | 1 |
| May 2026 | Video game franchises | 7.5M | 53.4% | 1 |
| Jun 2026 | Video game franchises | 6.1M | 48.7% | 1 |
| Jul 2026 | Video game franchises | 6.1M | 48.1% | 1 |
| Aug 2026 | Video game franchises | 7.5M | 49.1% | 1 |
| Sep 2026 | Video game franchises | 7.5M | 47.4% | 1 |

## How is Pokémon measured?

Brandwave collects information about searches that people make online using Pokémon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pokemon”

## Which video game franchises compete with Pokémon?

- [Fortnite](/demand/global-en/brands/fortnite): Head-to-head: /demand/global-en/compare/fortnite-vs-pokemon
- [The Legend of Zelda](/demand/global-en/brands/the-legend-of-zelda): Head-to-head: /demand/global-en/compare/pokemon-vs-the-legend-of-zelda
- [Mario Kart](/demand/global-en/brands/mario-kart): Head-to-head: /demand/global-en/compare/mario-kart-vs-pokemon
- [EA Sports FC](/demand/global-en/brands/ea-sports-fc): Head-to-head: /demand/global-en/compare/ea-sports-fc-vs-pokemon

## Who owns Pokémon?

Pokémon is owned by The Pokémon Company. Brandwave does not track any other brands owned by The Pokémon Company.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Pokémon?

Pokémon is owned by The Pokémon Company. Brandwave does not track any other brands owned by The Pokémon Company.

## Cite this page

Brandwave. "Pokémon: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/pokemon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pokemon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.