--- title: "Pokémon TCG: search popularity worldwide" description: "Pokémon TCG is a trading card game. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/pokemon-tcg" publisher: "Brandwave" --- # Pokémon TCG: search popularity worldwide Pokémon TCG is a trading card game. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pokémon TCG - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among trading card games**: 21.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Trading card games | 3 | 21.6% | 450K | - [Trading card games](/demand/global-en/categories/trading-card-games) ## Top trading card games in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pokémon TCG was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pokémon TCG is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Magic: The Gathering | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pokémon TCG | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Yu-Gi-Oh! | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | One Piece Card Game | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Disney Lorcana | 5th | 3 of 3 | 2 of 2 | 5 of 5 | ## Every AI answer about trading card games - Asked ChatGPT "Which trading card game should I buy?": 1. Pokémon TCG, 2. Magic: The Gathering, 3. One Piece Card Game, 4. Disney Lorcana, 5. Yu-Gi-Oh! - Asked ChatGPT "What are the best trading card game brands?": 1. Magic: The Gathering, 2. Yu-Gi-Oh!, 3. One Piece Card Game, 4. Disney Lorcana - Asked ChatGPT "What's the best trading card game for a collector?": 1. Pokémon TCG, 2. Magic: The Gathering, 3. One Piece Card Game, 4. Yu-Gi-Oh!, 5. Disney Lorcana - Searched Google, AI Overview "trading card games": 1. Magic: The Gathering, 2. Pokémon TCG, 3. Yu-Gi-Oh!, 4. Disney Lorcana, 5. One Piece Card Game - Searched Google, AI Overview "collectible card game": 1. Pokémon TCG, 2. Magic: The Gathering, 3. Yu-Gi-Oh!, 4. Disney Lorcana Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Pokémon TCG changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pokémon TCG worldwide fell from 550K to 450K. - Across the 12 months ending September 2026, Pokémon TCG’s share of searches among trading card games worldwide decreased from 24.7% to 21.6%. - Across the 12 months ending September 2026, Pokémon TCG’s share of searches among trading card games worldwide peaked at 26.5% in May 2026 and was lowest at 17.5% in January 2026. ## How did search popularity change for trading card games worldwide in September 2026? - In September 2026, Yu-Gi-Oh! overtook Magic: The Gathering to become the leader among trading card games worldwide, with 39.5% of the searches. - In September 2026, Pokémon TCG gained share of searches among trading card games worldwide, from 20.6% to 21.6%. - In September 2026, Magic: The Gathering lost share of searches among trading card games worldwide, from 37.7% to 32.3%. - In September 2026, One Piece Card Game lost share of searches among trading card games worldwide, from 7.6% to 4.3%. - In September 2026, Disney Lorcana lost share of searches among trading card games worldwide, from 3.4% to 2.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Trading card games | 550K | 24.7% | 3 | | Nov 2025 | Trading card games | 450K | 21.5% | 3 | | Dec 2025 | Trading card games | 368K | 18.3% | 3 | | Jan 2026 | Trading card games | 368K | 17.5% | 3 | | Feb 2026 | Trading card games | 368K | 20.9% | 3 | | Mar 2026 | Trading card games | 550K | 26.3% | 3 | | Apr 2026 | Trading card games | 450K | 24.4% | 3 | | May 2026 | Trading card games | 550K | 26.5% | 3 | | Jun 2026 | Trading card games | 450K | 24.4% | 3 | | Jul 2026 | Trading card games | 368K | 19% | 3 | | Aug 2026 | Trading card games | 450K | 20.6% | 3 | | Sep 2026 | Trading card games | 450K | 21.6% | 3 | ## How are Pokémon TCG’s branded searches counted? Brandwave collects information about searches that people make online using Pokémon TCG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pokemon tcg” ## Which trading card games compete with Pokémon TCG? - [Yu-Gi-Oh!](/demand/global-en/brands/yu-gi-oh): Head-to-head: /demand/global-en/compare/pokemon-tcg-vs-yu-gi-oh - [Magic: The Gathering](/demand/global-en/brands/magic-the-gathering): Head-to-head: /demand/global-en/compare/magic-the-gathering-vs-pokemon-tcg - [One Piece Card Game](/demand/global-en/brands/one-piece-card-game): Head-to-head: /demand/global-en/compare/one-piece-card-game-vs-pokemon-tcg - [Disney Lorcana](/demand/global-en/brands/disney-lorcana): Head-to-head: /demand/global-en/compare/disney-lorcana-vs-pokemon-tcg ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pokémon TCG: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/pokemon-tcg This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pokemon-tcg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.