---
title: "POC: search popularity and Share of Search worldwide"
description: "POC makes cycling helmets and protection. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/poc-sports"
publisher: "Brandwave"
---

# POC: search popularity and Share of Search worldwide

POC makes cycling helmets and protection. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: POC
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bike helmet brands**: 7.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bike helmet brands | 5 | 7.5% | 49.5K |

- [Bike helmet brands](/demand/global-en/categories/bike-helmet-brands)

## How has branded search demand for POC changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for POC worldwide rose from 40.5K to 49.5K.
- Across the 11 months ending August 2026, POC’s estimated Share of Search among bike helmet brands worldwide increased from 6.4% to 7.5%.
- Across the 11 months ending August 2026, POC’s estimated Share of Search among bike helmet brands worldwide peaked at 8.7% in December 2025 and was lowest at 3.6% in May 2026.

## How did search popularity change for bike helmet brands worldwide in August 2026?

- In August 2026, POC gained estimated Share of Search among bike helmet brands worldwide, from 5.9% to 7.5%.
- In August 2026, Giro gained estimated Share of Search among bike helmet brands worldwide, from 29.5% to 30.4%.
- In August 2026, Specialized gained estimated Share of Search among bike helmet brands worldwide, from 29.5% to 30.4%.
- In August 2026, Kask lost estimated Share of Search among bike helmet brands worldwide, from 24.2% to 20.4%.
- Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bike helmet brands | 40.5K | 6.4% | 5 |
| Nov 2025 | Bike helmet brands | 49.5K | 7.6% | 5 |
| Dec 2025 | Bike helmet brands | 49.5K | 8.7% | 5 |
| Jan 2026 | Bike helmet brands | 49.5K | 8.7% | 5 |
| Feb 2026 | Bike helmet brands | 49.5K | 8.7% | 5 |
| Mar 2026 | Bike helmet brands | 49.5K | 7% | 5 |
| Apr 2026 | Bike helmet brands | 49.5K | 6.6% | 5 |
| May 2026 | Bike helmet brands | 49.5K | 3.6% | 5 |
| Jun 2026 | Bike helmet brands | 40.5K | 5.5% | 5 |
| Jul 2026 | Bike helmet brands | 40.5K | 5.9% | 5 |
| Aug 2026 | Bike helmet brands | 49.5K | 7.5% | 5 |
| Sep 2026 | Bike helmet brands | — | — | — |

## How is POC measured?

Brandwave collects information about searches that people make online using POC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “poc helmet”

## Which bike helmet brands compete with POC?

- [Giro](/demand/global-en/brands/giro): Head-to-head: /demand/global-en/compare/giro-vs-poc-sports
- [Specialized](/demand/global-en/brands/specialized): Head-to-head: /demand/global-en/compare/poc-sports-vs-specialized
- [Kask](/demand/global-en/brands/kask): Head-to-head: /demand/global-en/compare/kask-vs-poc-sports
- [Bell](/demand/global-en/brands/bell-helmets): Head-to-head: /demand/global-en/compare/bell-helmets-vs-poc-sports

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "POC: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/poc-sports

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/poc-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.