--- title: "PMI: search popularity worldwide" description: "PMI is a maker of climbing and rescue rope. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/pmi-rope" publisher: "Brandwave" --- # PMI: search popularity worldwide PMI is a maker of climbing and rescue rope. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PMI - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among static rope brands**: 0.02% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Static rope brands | 7 | 0.02% | 590 | - [Static rope brands](/demand/global-en/categories/static-rope-brands) ## Top static rope brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PMI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PMI is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PMI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sterling Rope | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Petzl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Edelrid | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Mammut | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | DMM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Black Diamond | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about static rope brands - Asked ChatGPT "Which static rope brand should I buy?": 1. Sterling Rope, 2. PMI, 3. Edelrid, 4. Petzl - Asked ChatGPT "What are the best static rope brands?": 1. Sterling Rope, 2. PMI, 3. Edelrid, 4. Petzl - Asked ChatGPT "What's the best static rope brand for climbing and caving?": 1. PMI, 2. Petzl, 3. Sterling Rope - Searched Google, AI Overview "static climbing rope": 1. Mammut, 2. Sterling Rope - Searched Google, AI Overview "caving rope": 1. PMI, 2. Petzl Not named in any answer: DMM and Black Diamond. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for PMI changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for PMI worldwide fell from 720 to 590. - Across the 12 months ending September 2026, PMI’s share of searches among static rope brands worldwide held steady at 0.02%. ## How did search popularity change for static rope brands worldwide in September 2026? - DMM’s share of searches among static rope brands worldwide has lost ground for 3 months in a row, from 89% to 87% in September 2026. - Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026. - Estimated monthly branded searches for PMI worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026. - Estimated monthly branded searches for Sterling Rope worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Static rope brands | 720 | 0.02% | 7 | | Nov 2025 | Static rope brands | 590 | 0.01% | 7 | | Dec 2025 | Static rope brands | 590 | 0.02% | 7 | | Jan 2026 | Static rope brands | 590 | 0.01% | 7 | | Feb 2026 | Static rope brands | 590 | 0.02% | 7 | | Mar 2026 | Static rope brands | 720 | 0.02% | 7 | | Apr 2026 | Static rope brands | 720 | 0.02% | 7 | | May 2026 | Static rope brands | 720 | 0.02% | 7 | | Jun 2026 | Static rope brands | 720 | 0.02% | 7 | | Jul 2026 | Static rope brands | 590 | 0.02% | 7 | | Aug 2026 | Static rope brands | 590 | 0.02% | 7 | | Sep 2026 | Static rope brands | 590 | 0.02% | 7 | ## How are PMI’s branded searches counted? Brandwave collects information about searches that people make online using PMI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pmi rope” ## Which static rope brands compete with PMI? - [DMM](/demand/global-en/brands/dmm) - [Black Diamond](/demand/global-en/brands/black-diamond): Head-to-head: /demand/global-en/compare/black-diamond-vs-pmi-rope - [Petzl](/demand/global-en/brands/petzl): Head-to-head: /demand/global-en/compare/petzl-vs-pmi-rope - [Edelrid](/demand/global-en/brands/edelrid): Head-to-head: /demand/global-en/compare/edelrid-vs-pmi-rope - [Sterling Rope](/demand/global-en/brands/sterling-rope): Head-to-head: /demand/global-en/compare/pmi-rope-vs-sterling-rope - [Mammut](/demand/global-en/brands/mammut): Head-to-head: /demand/global-en/compare/mammut-vs-pmi-rope ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "PMI: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/pmi-rope This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pmi-rope. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.