--- title: "Plunge: search popularity worldwide" description: "Plunge makes cold plunge tubs and saunas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/plunge-cold-plunge" publisher: "Brandwave" --- # Plunge: search popularity worldwide Plunge makes cold plunge tubs and saunas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Plunge - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cold plunge brands**: 12.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cold plunge brands | 3 | 12.3% | 1K | - [Cold plunge brands](/demand/global-en/categories/cold-plunge-brands) ## Top cold plunge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Plunge appeared in all five answers. Plunge is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plunge | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ice Barrel | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Renu Therapy | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Morozko Forge | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | BlueCube | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polar Monkeys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cold plunge brands - Asked ChatGPT "Which cold plunge should I buy?": 1. Ice Barrel, 2. Plunge - Asked ChatGPT "What are the best cold plunge brands?": 1. Plunge, 2. Ice Barrel, 3. Renu Therapy, 4. Morozko Forge - Asked ChatGPT "What's the best cold plunge for home use?": 1. Plunge, 2. Ice Barrel - Searched Google, AI Overview "cold plunge": 1. Plunge - Searched Google, AI Overview "cold plunge tub": 1. Plunge Not named in any answer: BlueCube and Polar Monkeys. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Plunge changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Plunge worldwide rose from 880 to 1K. - Across the 12 months ending September 2026, Plunge’s share of searches among cold plunge brands worldwide increased from 8.6% to 12.3%. - Across the 12 months ending September 2026, Plunge’s share of searches among cold plunge brands worldwide peaked at 13% in March 2026 and was lowest at 7.9% in November 2025. - Across the 12 months ending September 2026, Plunge rose from 6th to 3rd among cold plunge brands worldwide. ## How did search popularity change for cold plunge brands worldwide in September 2026? - In September 2026, Renu Therapy overtook Plunge to rank 2nd among cold plunge brands worldwide, with 19.7% of the searches. - In September 2026, BlueCube gained share of searches among cold plunge brands worldwide, from 10% to 10.8%. - In September 2026, Morozko Forge gained share of searches among cold plunge brands worldwide, from 10% to 10.8%. - In September 2026, Polar Monkeys gained share of searches among cold plunge brands worldwide, from 10% to 10.8%. - In September 2026, Ice Barrel lost share of searches among cold plunge brands worldwide, from 44% to 35.6%. - In September 2026, Plunge lost share of searches among cold plunge brands worldwide, from 13% to 12.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cold plunge brands | 880 | 8.6% | 6 | | Nov 2025 | Cold plunge brands | 880 | 7.9% | 6 | | Dec 2025 | Cold plunge brands | 1K | 10% | 6 | | Jan 2026 | Cold plunge brands | 1K | 9.4% | 6 | | Feb 2026 | Cold plunge brands | 1K | 11.8% | 3 | | Mar 2026 | Cold plunge brands | 1.3K | 13% | 2 | | Apr 2026 | Cold plunge brands | 1K | 9.8% | 5 | | May 2026 | Cold plunge brands | 1K | 9.5% | 4 | | Jun 2026 | Cold plunge brands | 1K | 11% | 3 | | Jul 2026 | Cold plunge brands | 1.3K | 12.6% | 3 | | Aug 2026 | Cold plunge brands | 1.3K | 13% | 2 | | Sep 2026 | Cold plunge brands | 1K | 12.3% | 3 | ## How are Plunge’s branded searches counted? Brandwave collects information about searches that people make online using Plunge’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “plunge cold plunge” ## Which cold plunge brands compete with Plunge? - [Ice Barrel](/demand/global-en/brands/ice-barrel): Head-to-head: /demand/global-en/compare/ice-barrel-vs-plunge-cold-plunge - [Renu Therapy](/demand/global-en/brands/renu-therapy): Head-to-head: /demand/global-en/compare/plunge-cold-plunge-vs-renu-therapy - [BlueCube](/demand/global-en/brands/bluecube-cold-plunge): Head-to-head: /demand/global-en/compare/bluecube-cold-plunge-vs-plunge-cold-plunge - [Morozko Forge](/demand/global-en/brands/morozko-forge): Head-to-head: /demand/global-en/compare/morozko-forge-vs-plunge-cold-plunge - [Polar Monkeys](/demand/global-en/brands/polar-monkeys): Head-to-head: /demand/global-en/compare/plunge-cold-plunge-vs-polar-monkeys ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Plunge: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/plunge-cold-plunge This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/plunge-cold-plunge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.