--- title: "Plenty: search popularity and Share of Search worldwide" description: "Plenty is paper towel brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/plenty-towels" publisher: "Brandwave" --- # Plenty: search popularity and Share of Search worldwide Plenty is paper towel brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Plenty - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among napkin brands**: <0.01% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Napkin brands | 6 | <0.01% | 260 | | Paper towel brands | 5 | 0.13% | 260 | - [Napkin brands](/demand/global-en/categories/napkin-brands) - [Paper towel brands](/demand/global-en/categories/paper-towel-brands) ## How has branded search demand for Plenty changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Plenty worldwide held steady at 260. - Across the 11 months ending August 2026, Plenty’s estimated Share of Search among napkin brands worldwide held steady at <0.01%. - Across the 11 months ending August 2026, Plenty’s estimated Share of Search among paper towel brands worldwide held steady, from 0.18% to 0.13%. ## How did search popularity change for napkin brands worldwide in August 2026? - In August 2026, Kirkland Signature overtook Georgia-Pacific to rank 2nd among napkin brands worldwide, at 1.2%. - In August 2026, Sainsbury's lost estimated Share of Search among napkin brands worldwide, from 98.8% to 97.9%. - Estimated monthly branded searches for Marcal worldwide rose 173.6% over 11 measured months, from 12.1K to 33.1K in August 2026. - Estimated monthly branded searches for Georgia-Pacific worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## How did search popularity change for paper towel brands worldwide in August 2026? - In August 2026, Kirkland Signature overtook Bounty to take the highest estimated Share of Search among paper towel brands worldwide, at 56.3%. - In August 2026, Bounty lost estimated Share of Search among paper towel brands worldwide, from 45.2% to 31%. - In August 2026, Brawny lost estimated Share of Search among paper towel brands worldwide, from 13.5% to 9.3%. - In August 2026, Scott lost estimated Share of Search among paper towel brands worldwide, from 4% to 3.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Napkin brands | 260 | <0.01% | 6 | | Nov 2025 | Napkin brands | 260 | <0.01% | 6 | | Dec 2025 | Napkin brands | 210 | <0.01% | 6 | | Jan 2026 | Napkin brands | 260 | <0.01% | 6 | | Feb 2026 | Napkin brands | 260 | <0.01% | 6 | | Mar 2026 | Napkin brands | 260 | <0.01% | 6 | | Apr 2026 | Napkin brands | 320 | <0.01% | 6 | | May 2026 | Napkin brands | 210 | <0.01% | 6 | | Jun 2026 | Napkin brands | 210 | <0.01% | 6 | | Jul 2026 | Napkin brands | 320 | <0.01% | 6 | | Aug 2026 | Napkin brands | 260 | <0.01% | 6 | | Sep 2026 | Napkin brands | — | — | — | | Oct 2025 | Paper towel brands | 260 | 0.18% | 5 | | Nov 2025 | Paper towel brands | 260 | 0.14% | 5 | | Dec 2025 | Paper towel brands | 210 | 0.11% | 5 | | Jan 2026 | Paper towel brands | 260 | 0.16% | 5 | | Feb 2026 | Paper towel brands | 260 | 0.18% | 5 | | Mar 2026 | Paper towel brands | 260 | 0.12% | 5 | | Apr 2026 | Paper towel brands | 320 | 0.24% | 5 | | May 2026 | Paper towel brands | 210 | 0.16% | 5 | | Jun 2026 | Paper towel brands | 210 | 0.15% | 5 | | Jul 2026 | Paper towel brands | 320 | 0.24% | 5 | | Aug 2026 | Paper towel brands | 260 | 0.13% | 5 | | Sep 2026 | Paper towel brands | — | — | — | ## How is Plenty measured? Brandwave collects information about searches that people make online using Plenty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “plenty kitchen towels” ## Which napkin brands compete with Plenty? - [Sainsbury's](/demand/global-en/brands/sainsbury-s): Head-to-head: /demand/global-en/compare/plenty-towels-vs-sainsbury-s - [Kirkland Signature](/demand/global-en/brands/kirkland-signature): Head-to-head: /demand/global-en/compare/kirkland-signature-vs-plenty-towels - [Georgia-Pacific](/demand/global-en/brands/georgia-pacific): Head-to-head: /demand/global-en/compare/georgia-pacific-vs-plenty-towels - [Marcal](/demand/global-en/brands/marcal): Head-to-head: /demand/global-en/compare/marcal-vs-plenty-towels - [Vanity Fair](/demand/global-en/brands/vanity-fair): Head-to-head: /demand/global-en/compare/plenty-towels-vs-vanity-fair ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Plenty: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/plenty-towels This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/plenty-towels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.