--- title: "PlayStation: search popularity and Share of Search worldwide" description: "PlayStation is a games console sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/playstation" publisher: "Brandwave" --- # PlayStation: search popularity and Share of Search worldwide PlayStation is a games console sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PlayStation - **Owned by**: Sony - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among video game consoles**: 28.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Video game consoles | 2 | 28.3% | 5M | | Gaming platforms | 2 | 30.6% | 5M | - [Video game consoles](/demand/global-en/categories/video-game-consoles) - [Gaming platforms](/demand/global-en/categories/gaming-platforms) ## How has branded search demand for PlayStation changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for PlayStation worldwide held steady at 5M. - Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among video game consoles worldwide increased from 26.6% to 28.3%. - Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among video game consoles worldwide peaked at 33.7% in July 2026 and was lowest at 25.3% in November 2025. - Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among gaming platforms worldwide increased from 29.5% to 30.6%. - Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among gaming platforms worldwide peaked at 35.6% in July 2026 and was lowest at 29.5% in October 2025. ## How did search popularity change for video game consoles worldwide in August 2026? - In August 2026, Nintendo Switch gained estimated Share of Search among video game consoles worldwide, from 15.1% to 19%. - In August 2026, Xbox gained estimated Share of Search among video game consoles worldwide, from 41.2% to 42.4%. - In August 2026, PlayStation lost estimated Share of Search among video game consoles worldwide, from 33.7% to 28.3%. - Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026. - Estimated monthly branded searches for Steam Deck worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026. ## How did search popularity change for gaming platforms worldwide in August 2026? - In August 2026, Nintendo Switch gained estimated Share of Search among gaming platforms worldwide, from 16% to 20.5%. - In August 2026, Xbox gained estimated Share of Search among gaming platforms worldwide, from 43.5% to 45.8%. - In August 2026, PlayStation lost estimated Share of Search among gaming platforms worldwide, from 35.6% to 30.6%. - In August 2026, Steam lost estimated Share of Search among gaming platforms worldwide, from 3.9% to 2.3%. - Estimated monthly branded searches for GOG worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Video game consoles | 5M | 26.6% | 2 | | Nov 2025 | Video game consoles | 6.1M | 25.3% | 2 | | Dec 2025 | Video game consoles | 7.5M | 29.1% | 2 | | Jan 2026 | Video game consoles | 5M | 27% | 2 | | Feb 2026 | Video game consoles | 5M | 31.2% | 2 | | Mar 2026 | Video game consoles | 5M | 27.4% | 3 | | Apr 2026 | Video game consoles | 5M | 30.1% | 2 | | May 2026 | Video game consoles | 5M | 28.1% | 2 | | Jun 2026 | Video game consoles | 5M | 27.9% | 2 | | Jul 2026 | Video game consoles | 6.1M | 33.7% | 2 | | Aug 2026 | Video game consoles | 5M | 28.3% | 2 | | Sep 2026 | Video game consoles | — | — | — | | Oct 2025 | Gaming platforms | 5M | 29.5% | 2 | | Nov 2025 | Gaming platforms | 6.1M | 29.6% | 2 | | Dec 2025 | Gaming platforms | 7.5M | 33.7% | 2 | | Jan 2026 | Gaming platforms | 5M | 30.7% | 2 | | Feb 2026 | Gaming platforms | 5M | 35% | 2 | | Mar 2026 | Gaming platforms | 5M | 30.2% | 3 | | Apr 2026 | Gaming platforms | 5M | 33.8% | 2 | | May 2026 | Gaming platforms | 5M | 32.1% | 2 | | Jun 2026 | Gaming platforms | 5M | 30.3% | 2 | | Jul 2026 | Gaming platforms | 6.1M | 35.6% | 2 | | Aug 2026 | Gaming platforms | 5M | 30.6% | 2 | | Sep 2026 | Gaming platforms | — | — | — | ## How is PlayStation measured? Brandwave collects information about searches that people make online using PlayStation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “playstation” ## Which video game consoles compete with PlayStation? - [Xbox](/demand/global-en/brands/xbox): Head-to-head: /demand/global-en/compare/playstation-vs-xbox - [Nintendo Switch](/demand/global-en/brands/nintendo-switch): Head-to-head: /demand/global-en/compare/nintendo-switch-vs-playstation - [Steam Deck](/demand/global-en/brands/steam-deck): Head-to-head: /demand/global-en/compare/playstation-vs-steam-deck - [Meta Quest](/demand/global-en/brands/meta-quest): Head-to-head: /demand/global-en/compare/meta-quest-vs-playstation - [Atari](/demand/global-en/brands/atari): Head-to-head: /demand/global-en/compare/atari-vs-playstation ## Who owns PlayStation? PlayStation is owned by Sony. Brandwave also tracks Sony, owned by the same company, worldwide. - [Sony](/demand/global-en/companies/sony): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns PlayStation? PlayStation is owned by Sony. Brandwave also tracks Sony, owned by the same company, worldwide. ## Cite this page Brandwave. "PlayStation: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/playstation This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/playstation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.