--- title: "Platypus: search popularity and Share of Search worldwide" description: "Platypus is a footwear retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/platypus" publisher: "Brandwave" --- # Platypus: search popularity and Share of Search worldwide Platypus is a footwear retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Platypus - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among hydration bladders**: 0.12% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hydration bladders | 6 | 0.12% | 320 | | Water filters outdoor | 5 | 0.19% | 320 | - [Hydration bladders](/demand/global-en/categories/hydration-bladders) - [Water filters outdoor](/demand/global-en/categories/water-filters-outdoor) ## How has branded search demand for Platypus changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Platypus worldwide fell from 390 to 320. - Across the 11 months ending August 2026, Platypus’ estimated Share of Search among hydration bladders worldwide held steady, from 0.19% to 0.12%. - Across the 11 months ending August 2026, Platypus’ estimated Share of Search among water filters outdoor worldwide held steady, from 0.3% to 0.19%. ## How did search popularity change for hydration bladders worldwide in August 2026? - In August 2026, Hydrapak overtook Gregory to rank 3rd among hydration bladders worldwide, at 12.3%. - In August 2026, CamelBak gained estimated Share of Search among hydration bladders worldwide, from 60.6% to 61.2%. - In August 2026, Osprey lost estimated Share of Search among hydration bladders worldwide, from 18.2% to 15%. - Estimated monthly branded searches for Source worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026. - Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026. - Estimated monthly branded searches for Platypus worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026. ## How did search popularity change for water filters outdoor worldwide in August 2026? - In August 2026, LifeStraw gained estimated Share of Search among water filters outdoor worldwide, from 81.2% to 82.3%. - In August 2026, Katadyn lost estimated Share of Search among water filters outdoor worldwide, from 8.5% to 7.2%. - In August 2026, Grayl rose from 3rd to 2nd among water filters outdoor worldwide. - Estimated monthly branded searches for Sawyer worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026. - Estimated monthly branded searches for Platypus worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hydration bladders | 390 | 0.19% | 6 | | Nov 2025 | Hydration bladders | 480 | 0.23% | 6 | | Dec 2025 | Hydration bladders | 390 | 0.19% | 6 | | Jan 2026 | Hydration bladders | 320 | 0.15% | 6 | | Feb 2026 | Hydration bladders | 320 | 0.15% | 6 | | Mar 2026 | Hydration bladders | 320 | 0.15% | 6 | | Apr 2026 | Hydration bladders | 320 | 0.15% | 6 | | May 2026 | Hydration bladders | 390 | 0.15% | 6 | | Jun 2026 | Hydration bladders | 390 | 0.16% | 6 | | Jul 2026 | Hydration bladders | 320 | 0.12% | 6 | | Aug 2026 | Hydration bladders | 320 | 0.12% | 6 | | Sep 2026 | Hydration bladders | — | — | — | | Oct 2025 | Water filters outdoor | 390 | 0.3% | 5 | | Nov 2025 | Water filters outdoor | 480 | 0.37% | 5 | | Dec 2025 | Water filters outdoor | 390 | 0.29% | 5 | | Jan 2026 | Water filters outdoor | 320 | 0.23% | 5 | | Feb 2026 | Water filters outdoor | 320 | 0.29% | 5 | | Mar 2026 | Water filters outdoor | 320 | 0.17% | 5 | | Apr 2026 | Water filters outdoor | 320 | 0.23% | 5 | | May 2026 | Water filters outdoor | 390 | 0.26% | 5 | | Jun 2026 | Water filters outdoor | 390 | 0.29% | 5 | | Jul 2026 | Water filters outdoor | 320 | 0.22% | 5 | | Aug 2026 | Water filters outdoor | 320 | 0.19% | 5 | | Sep 2026 | Water filters outdoor | — | — | — | ## How is Platypus measured? Brandwave collects information about searches that people make online using Platypus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “platypus boots” ## Which hydration bladders compete with Platypus? - [CamelBak](/demand/global-en/brands/camelbak): Head-to-head: /demand/global-en/compare/camelbak-vs-platypus - [Osprey](/demand/global-en/brands/osprey): Head-to-head: /demand/global-en/compare/osprey-vs-platypus - [Hydrapak](/demand/global-en/brands/hydrapak): Head-to-head: /demand/global-en/compare/hydrapak-vs-platypus - [Gregory](/demand/global-en/brands/gregory-backpacks): Head-to-head: /demand/global-en/compare/gregory-backpacks-vs-platypus - [Source](/demand/global-en/brands/source-hydration): Head-to-head: /demand/global-en/compare/platypus-vs-source-hydration ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Platypus: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/platypus This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/platypus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.